YouTube is the most popular digital video platform with over 1 billion users globally. The website has a range of verticals that people can choose from. In order to stay in front of your niche, you need to be on YouTube’s search engine ranking terms.
Whether you are a brand, musician, filmmaker, or creator, YouTube is an important asset for your online marketing. The more views your YouTube video gets, the more likely it is to rank highly in organic search.
In order to get your content ranked in the YouTube search engine, you will need to make sure that it has relevant keywords and titles, as well as decent quality video content.
We had previously given the steps to Start a profitable YouTube Channel, here are further useful tips to help rank your videos faster.
What is YouTube SEO?
YouTube SEO is the process of optimizing videos on YouTube to improve their visibility. As YouTube has grown, so has its relevance. This can be seen through the number of hours people spend watching YouTube each day and its overall reach.
How to Rank your Videos on YouTube
YouTube is the second most visited website in the world with more than 1 billion users. YouTube is a social media platform, which means that it receives a large number of updates from external sites. In order to rank on the YouTube search engine, you need to follow these 10 YouTube SEO tips.
1) Add targeted keywords in YouTube Title & Description.
The video title and description of your YouTube content is available on YouTube SEO. When you’re uploading a video, make sure that your title and description have what YouTube’s algorithm will be looking for to rank your video.
Keyword targeting in the title and description is important when listing videos in search results. In addition, the only way to get a video listed on YouTube’s “Trending Now” section is by including specific keywords in both places.
2) Add an eye-catchy thumbnail.
The thumbnail is a key factor for search engine optimization. You want to make sure that your video thumbnail conveys the content in a quick glance and at the same time directs users to the URL of the video.
There are several different techniques that are used to create eye-catching thumbnails, such as text overlays, animations, and videos from multiple angles. One of the best tools for making Youtube thumbnails is Canva.
As long as you keep this case in mind when creating your thumbnails, you can ensure that you have a great chance of getting your video seen by YouTube viewers.
3) Add keywords in keyword tags/ Hashtags.
Adding hashtags to your videos will also help you rank better on YouTube search engine results.
People spend a lot of time searching for different keywords and hashtags online to better their content or find something else that interests them.
Essentially, the more keywords and hashtags you add to your video caption, the higher your chances are of getting on the first page of YouTube’s search engine results.
4) Add transcripts (sub-titles) to video files
Adding transcripts (sub-titles) files of video is a way to spread your content across different platforms and make it more accessible for viewers. For example, this could be used for videos that are being translated into a different language or for those who don’t understand spoken languages but want to know what’s happening in the video without having to read the subtitles or transcript.
5) YouTube Keyword Research
There are many tools out there to help you with your YouTube SEO needs. One of the most popular is Ahrefs, which uses a variety of metric data to help you understand your site’s ranking and performance on YouTube. It is worth noting that Ahrefs is only one among many popular tools.
Vid IQ is another tool that can help maximize your YouTube SEO by ranking you high on first-page search results. Tube-buddy has a similar function but also offers a higher level of optimization such as changing your metadata, creating better thumbnail and text descriptions, etc.
YouTube SEO is all about finding a keyword that’s relevant to your videos and getting them on the first page of YouTube searches.
Google Search Optimization and YouTube search engine optimization is done differently. Ahrefs, Vid IQ, and Tube-buddy are some of the best tools for YouTube SEO.
6) Add Cards in the videos to promote your website or products.
Cards, also known as Promoted Cards or ad cards, can be added at the beginning of your videos. A video with a card will show up higher in YouTube search results and on the YouTube homepage than a video without one. The card will also link to your website or product when clicked by a user.
YouTube is not just about watching videos anymore. It’s an interactive platform where users are sharing their thoughts and opinions with each other in real-time based on what they see on their screens. One way to increase your exposure is through YouTube SEO (Search Engine Optimization).
It’s important to note that you don’t have to be an expert in Google’s algorithm for YouTube SEO but rather know how people use search engines like Google to get their information, like adding cards into your videos.
5) Add a subscriber button in the video.
YouTube has a huge community of users and the company wants to provide them with a great experience. One way to do so is by having content creators add a subscriber button in their videos, which will help the creator build an active and engaged YouTube community.
The subscriber’s button will be directly below the logo on the video player, where it’s easy for viewers to find it when watching a YouTube video.
6) Write an attractive caption
YouTube search results are a major component of the platform. They influence how people consume content and what content is seen or what types of videos are liked. However, not all video creators are aware of this and that sometimes leads to a lot of useless comments on videos.
Unfortunately, it is common for YouTube comments to be filled with hurtful remarks. This not only makes the comment section seem unpleasant but can also lead to the loss of viewership or subscribers. It’s often difficult for some company owners to deal with this as well because there’s no system in place for moderating these comments.
One way people can avoid a lot of these problems is by writing captions that encourage viewers to engage with the video’s content but do not clickbait the audience into clicking on their ad links or commenting
7) add elements at the end of the video to redirect viewers to your other videos/playlists.
YouTube is a great way to advertise your products or services. However, you have to put effort into your YouTube SEO strategy if you want to rank high on the search engine results pages.
The four-element at the end of a YouTube video will help in achieving better visibility and ranking on YouTube videos.
8) Share YouTube videos to all of your social media platforms for SEO
Social Media is the best way to reach your audience. People use these sites for a variety of reasons such as to connect with friends, and family, or even to find new jobs. Getting your content noticed at first can be difficult so it’s important to share it on social media platforms that are well-known.