Advantages of Using Woocommerce to Build An Ecommerce Website

Benefits of Using Woocommerce

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Woocommerce is a good platform to use for Ecommerce website development. It is open source, so it is free to use, and it integrates well with WordPress; one of the leading Content management software to create great business websites.

Woocommerce is an ecommerce plugin for WordPress that adds an extra functionality of turning your website into a full-fledged ecommerce store.

With Woocommerce, you can add products, manage orders, track inventory, and accept payments. It’s the most popular ecommerce plugin for WordPress, and it powers millions of online stores around the world.

It also has a large community of users who can help you with any problems you may encounter. However, it does have some limitations, and there are some other platforms that may be better suited for Ecommerce website development.

Building an Ecommerce Website with Woocommerce

You can’t dispute that today’s consumers appreciate the convenience that comes with shopping online, and having an online store is crucial to growing your business today.

However, setting up an Online shop can be tricky in the sense that you need to pick the right platform suitable for your business needs and goals.

It is also super-important that you take into consideration all the most popular and efficient ecommerce website builders see what each has to offer and determine which is best for your present business needs and future expansion goals.

Interestingly, WordPress combined with Woocommerce is one of the most cost-effective and time-efficient way to build an ecommerce store today.

Owing to this, we are looking a little bit in-depth into some of the Pros and cons of building an ecommerce on Woocommerce Platform. But before jump right in to that, let’s consider some impressive Woocommerce Statistics.

Woocommerce Statistics

  • Over 5 million websites trust WooCommerce
  • The #1 eCommerce platform worldwide with 23.43% of the market share
  • Over 161 million downloads and counting
  • 30,000+ downloads per day via
  • The WooCommerce plugin, which is available on, supports 66 different languages.
  • In 2019, WooCommerce e-commerce sites generated an estimated $11.8 billion in gross merchandise volume (GMV).
  • 8.7% of websites on the internet uses Woocommerce
  • If all WooCommerce stores were to constitute a single country, their combined GDP would exceed 35% of the world’s nations!
  • 12.9% of Ecommerce Websites on the internet are developed using Woocommerce

Stats Source

Benefits of Using Woocommerce

Woocommerce Web Development Agency In Lagos Nigeria

Open Source

One of the main advantages of WooCommerce is that it is an open source platform. This means that developers have access to the code and can make changes and customizations as they see fit. This is not the case with many other ecommerce platforms, which can be limiting for businesses.

It’s completely open source, so you won’t have to pay any costs to use it for your company.

A Large community of Users

WooCommerce is a very popular platform and there is a large community of users who are willing to help out with tips, tricks, and support. This can be extremely valuable for businesses just starting out in ecommerce or who are not familiar with coding or development. There are plenty of resources available online (including on WooCommerce’s own website), so businesses don’t have to feel overwhelmed or stranded when using this platform.

Customization -ready

One of the main advantages of WooCommerce is its flexibility and the ease with which it can be customized to fit just about any business. There are literally tens of thousands of plugins and extensions that can be used to extend the functionality of WooCommerce, making it possible to add just about any feature imaginable.


WooCommerce is very developer-friendly, meaning that if you need to make custom changes to your site, it’s usually not too difficult for developers to do so. This makes WooCommerce a great choice for businesses that need a lot of customization or have specific needs that other ecommerce platforms can’t easily meet.


When consumers buy products online, it’s critical to give them a safe shopping experience. Because of its frequent updates, WooCommerce is one of the most secure ecommerce platforms available. The team behind WooCommerce collaborates with prominent security professionals in the business to keep a watch on the code base for any potential flaws and to release fixes as soon as possible.

One of the advantages of Woocommerce is that you can add an extra layer of security to your ecommerce website using SSL. This means that all data passing between your website and the payment gateway will be encrypted, providing an extra layer of security for your customers.

In addition, Woocommerce integrates with a wide range of secure payment gateways, so you can rest assured that your customers’ payment information will be safe and secure.

Intuitive Shopping Analytics

Another big advantage of Woocommerce is the wealth of features and options it provides for setting up your online store. You can manage inventory, track sales and shopping stats, set up coupon codes and discounts, configure shipping rates and methods, etc. Plus, there are tons of extensions available that add even more functionality to the plugin.


There are many advantages to using Woocommerce for your website development needs, but one of the most important is that it is SEO-friendly. This means that your site will be more easily found by potential customers through search engines such as Google.

Helpful Tools and Features

In addition, Woocommerce provides a number of helpful tools and features that make website development simpler and more efficient. For example, Woocommerce includes an easy-to-use drag-and-drop interface that make creating pages and posts a breeze.

It also offers a variety of customization options so you can create a site that truly reflects your brand identity. Plus, with Woocommerce’s built-in eCommerce functionality, you can start selling products and services online without any additional plugins or applications.

Integration with CRM software

WooCommerce offers great integration capabilities with CRM software. This makes it easier for businesses to manage their customer relationships and sales processes.

A user-friendly interface

The WooCommerce platform is built with ease-of-use in mind. Setting up an online store using WooCommerce is straightforward and can be accomplished without any technical knowledge.

Flexible payment options

With WooCommerce, businesses can accept payments via a variety of methods including credit cards, PayPal, Stripe, Flutterwave, Paystack and bank transfers. Additionally, there are no transaction fees associated with using Woocommerce – meaning businesses can save on costs.

This makes WooCommerce a great choice for businesses of all sizes, from small startups to large enterprises.

A wide range of plugins and themes

WooCommerce comes with a wide range of plugins and themes that businesses can use to customize their online stores. Plus, there are thousands of third-party plugins and themes available that businesses can use to further extend the functionality of their WooCommerce stores.

This makes WooCommerce one of the most flexible ecommerce platforms available, allowing businesses to create truly unique and customized online stores.

Reliable customer support

WooCommerce offers a wide range of resources to help businesses get the most out of their platform. These resources include a comprehensive documentation, video tutorials, an online support forum, and a dedicated customer support team.

Additionally, WooCommerce is backed by a large community of developers and enthusiasts who are always willing to help out businesses.

Sell any types of product even services and subscription

One of the advantages of using Woocommerce is that you can sell any types of product, even services. Additionally, you can manage your inventory and track sales data to help you make informed business decisions. Another great feature is that Woocommerce integrates with a variety of payment processing platforms, so you can accept payments from customers around the world.

Overall, Woocommerce is a powerful, flexible, and user-friendly platform that can help you create a successful online store. If you’re looking for an eCommerce solution that offers all the features and functionality you need to succeed, Woocommerce is a great option to consider.

Woocommerce Ecommerce FAQ

Woocommerce Web Development Service In Lagos Nigeria

What are some disadvantages of using Woocommerce?

One of the main disadvantages of using Woocommerce is that it is a WordPress plugin, which means that it is specific to the WordPress platform. If you ever decide to switch to another content management system (CMS), you will have to find a new ecommerce platform as well. Secondly, if you need extra functionality there are several plugins created to cater for different needs and use cases, while there are free plugins, most times the best of these plugins are premium which means more expenses.

Can you add Shopify to WordPress?

Unfortunately, Shopify no longer offers the ability to integrate with WordPress websites. This feature was officially rested in 2018. Shopify is a standalone managed-ecommerce solution and a tough comepetitive software for ecommerce development.

Does WooCommerce take a percentage of sales?

No, WooCommerce does not take a percentage of sales. You can use the WooCommerce plugin to accept payments on your WordPress website without paying any fees. There are no hidden costs or ongoing charges – you only pay for the gateway provider (such as PayPal) that you choose to use.

Is there anything better than WooCommerce?

There are a few good Woocommerce alternatives out there, but Shopify is probably the most popular. It offers a lot of the same features as WooCommerce and is very user-friendly. Another option is Bigcommerce, which is also very popular. It has a lot of features and is great for businesses that are just starting out. There are also quite a few other options, such as Magento, Volusion, and LemonStand, so you should be able to find one that fits your needs.

Woocommerce Development Agency in Lagos


Web design Nigeria is a leading woocommerce development agency in Lagos, Nigeria. We build beautiful, intuitive, and functionally rich eCommerce stores for businesses of all sizes.

We are on a mission is to help businesses grow by providing them with world-class eCommerce solutions.

We are committed to delivering exceptional value to our clients, and we work tirelessly to ensure that their online stores are both profitable and user-friendly. With over a decade of experience in the ecommerce industry, we know what it takes to create an effective online store that will help your business succeed. Contact us today to learn more about our services!


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