WhatsApp Business is a messaging app for small businesses that want to stay in touch with their customers. It’s similar to the regular WhatsApp app, but it has some added features that are helpful for businesses, like the ability to create automated messages and view contact lists.
WhatsApp Business is free to download and use, and it’s available on both Android and iOS. To get started, you need to create a new business account by following the instructions below later in this guide.
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Is WhatsApp Business available in Nigeria?
Yes, WhatsApp Business is available in Nigeria! You can use WhatsApp Business to connect with customers and prospects in a more efficient way, by creating a business profile and using features like Autoresponders and Away Messages.
Plus, you can message with customers for free – there’s no need to pay for each SMS like with traditional phones. If you’re a business owner in Nigeria, we recommend you check out WhatsApp Business today!
How does WhatsApp Business make money in Nigeria?
8 out of every 10 persons who use a smartphone in Nigeria have WhatsApp installed on their phone. And out of that 8, about 7 are using WhatsApp Business. This is because people love to do business through WhatsApp. It’s fast, efficient, and cheap.
So businesses are paying for sponsored messages to reach more people. Also, businesses can create a profile that shows their location, hours of operation, and other important information that customers might need.
How much does WhatsApp Business cost?
WhatsApp Business is a free intuitive business messaging tool developed with the small business owner in mind, you can automate your interactions with your prospects, create your own catalog of products or services, and easily communicate to clients.
How to Advertise your Business on WhatsApp Status?
The best way to advertise on WhatsApp status depends on the specific goals and objectives of your campaign. However, some tips on how to craft effective WhatsApp statuses for advertising include keeping them short, visual, and engaging. You’ll also want to make sure that your target audience is aware of how to contact you if they are interested in learning more about your product or service.
What is WhatsApp TV?
WhatsApp TV is a new marketing concept that involves sharing videos and other types of content on your WhatsApp status. It’s a smart way to reach more people because WhatsApp is such a popular messaging app.
The great thing about WhatsApp TV is that it’s very easy to use. You just can type or upload the content you want to share, and then select the status option. From there, you can choose between three different types of statuses: Broadcasting to all your contacts, Broadcasting to specific groups, or sending as a private message.
WhatsApp TV is perfect for sharing short tips, Image snippets, updates, and other types of content. So if you’re looking for a quick and easy way to reach more people, WhatsApp TV is a great option! The trick is to share often more content about your business and services to become visible to your audience.
People who you have their contacts and also have your contacts saved up on their mobile and are on WhatsApp can view and engage with your statuses.
How do I set up Click-to-WhatsApp ads?
There are a few ways to set up Click-to-WhatsApp ads. The first step is to make sure that your Facebook page for business is connected to your WhatsApp business, that way you can have options to run Click-to-WhatsApp ads from your Facebook Business tool.
Steps to set up business profile on WhatsApp Business
You can set up your shop, business, or catalog on WhatsApp business and it’s pretty easy!
Here are the steps:
1) First, you need to download WhatsApp Business from the Google Play Store or Apple App Store.
2) Once you have the app installed, open it up and create a new account.
3) Enter your business information like your name, address, website, and category.
4) After you have finished filling out your information, you can add a profile picture and description.
5) Once you’re all set up, you can start adding products or services to your catalog.
6) To do this, simply click on the “Add product or service” button and fill out the necessary information.
7) Once you have all your products or services added, you can start chatting with customers!
8) To do this, simply click on the “Chat” tab and start a new conversation.
9) You can also add shortcuts to your most frequently used messages by clicking on the “Shortcuts” tab.
10) And that’s it! You’re now ready to start selling on WhatsApp!
Promotion tips to Sell More on Whatsapp Business in Nigeria
Here are some useful tips on how to promote your brand with the WhatsApp business and sell more.
1. Leads Gathering
Don’t be confused by the term! it simply means that you need to find a way to build your contact from time to time, this works by building rapports with your prospects and ensuring they save up your contact on their WhatsApp with your business name and you also save theirs on your Google Contact.
2. Use WhatsApp Status Update
One way you can use WhatsApp Business to have direct marketing to potential and current customers is by utilizing the Status Update feature. This is a great way to let your customers know about any ongoing promotions, new product arrivals, or even just some helpful tips! You can even include a call-to-action in your status updates, such as “DM us for more info” or “Click here to shop now”. Make sure to keep your Status Updates fresh and relevant so that your customers will always be in the know!
3. Create Group Chats
One of the best ways to market your business on WhatsApp is to create group chats. This way, you can keep in touch with your customers more easily and provide them with special offers and discounts. You can also let them know about new products or services that you offer.
4. Use PAS Marketing Strategy
There are many ways to market your business on WhatsApp, but one of the most effective is to use the PAS marketing strategy.
WhatsApp Business has quickly become one of the most popular messaging platforms for small businesses. Here are some tips on how to use WhatsApp Business for marketing:
Use the PAS marketing strategy: Problem, Agitate, Solution. This means identifying a problem that your potential customers have, agitating it so that they feel compelled to find a solution, and then offering your product or service as the solution.
Use WhatsApp groups to segment your audience and send targeted messages. This way you can keep your message relevant to each group and avoid bombarding people with too many messages.
Take advantage of WhatsApp’s visual features by using images and videos in your marketing messages. This will help your message stand out and capture people’s attention.
Make sure to include a call-to-action in your WhatsApp marketing messages. This could be something like “DM us for more info” or “Click here to shop now”.
5. Create Broadcast Lists
To create a Broadcast List on WhatsApp for Business:
1. Open WhatsApp and go to the Chats screen.
2. Tap the Menu button (3 vertical dots) > New Broadcast.
3. Enter the name of your list and tap OK.
4. Add the numbers of the people you want to send messages to, separating each number with a comma (,) or semicolon (;).
5. Tap Send.
6. When you’re ready to send a message, open WhatsApp and go to the Chats screen. Tap the Broadcast Lists icon at the top-left corner of the screen, then select your list and tap Compose Message. Type in your message and tap Send.
6. Create Special Offers and Promotions
Start by creating promotional offers and special discounts that you can share with your WhatsApp Business contacts. This will help encourage them to message you and engage with your business.
More WhatsApp Business Marketing Tips:
Make sure your profile is complete and up-to-date so that potential customers have all the information they need about your products or services.
Use automated messages to welcome new contacts, answer frequently asked questions, or promote current promotions. This will help create a streamlined and efficient customer experience.
Use groups to reach a larger audience with your marketing messages. You can use groups to segment your contact list and send targeted messages accordingly.
Keep an eye on your analytics to see which messages are performing well and which ones are being ignored. This will help you adjust your strategy accordingly.
Make sure to include a call-to-action in your messages, so that your contacts know what to do next.
7. Earn users’ loyalty
First, you need to build a loyal customer base on your own app. You can do this by giving your customers what they want and creating content that is relevant to them and make sure to do it regularly too.
8. Drive Traffic back to WhatsApp for more audience
Second, you can use your website or blog as a tool to drive traffic back to your app through content marketing.
Third, you can use Facebook ads as an effective way of driving traffic back to your app through Facebook ads because it has more than 2 billion active users every month.
9. Post Interesting and informative content often
WhatsApp is one of the fastest growing social media apps and it continues to gain in popularity among people as a replacement for text messages. WhatsApp is an instant messaging application that allows you to send texts, pictures, and videos with friends. The app has a huge user base which makes it easy to market your business products or engage in customer service.
10. Take customer support to a new level
WhatsApp is one of the most popular platforms for making online purchases, and businesses have realized its potential. However, it can be difficult to keep up with all of the customer support requests coming in from WhatsApp. This article will cover how to take customer support to a whole new level on WhatsApp.
Having an effective and constantly updated product catalog is another way to promote your business on Whatsapp business
Many business owners are opening their own Whatsapp businesses to promote their products and services. They advertise their products and services with pictures, descriptions, and offers to the hundreds of contacts in the group.
11. Run PPC ads for Whatsapp business
With the help of PPC ads, businesses can reach a wider audience and increase their visibility in the market. Whatsapp allows you to run PPC ads for just N2000 a day with no minimum spend requirement.
How does WhatsApp Business attract customers?
WhatsApp Business is a communication platform that helps businesses to manage their customers. It has features like messaging and video calling, but what really sets it apart is the ability to use different business touchpoints such as Whatsapp contact, Catalog, flyers, banners, PPC ads, blog and website, and Whatsapp status, to attract customers to your WhatsApp business channel and then keep them engaged on the messaging app.
Conclusion
WhatsApp Business is a great way to connect with customers and sell products or services. The app is easy to use and set up, and it’s a great way to reach more people. If you’re looking for a quick and easy way to advertise your business, WhatsApp TV is a great option! And if you want to sell products or services on WhatsApp, you can do so by setting up a catalog. So what are you waiting for? Get started today!
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