YouTube is one of the best digital marketing tools any business can explore for more marketing results.
Statistics had it that YouTube gets over 300 hours of contents uploaded to it every 60 seconds., which exemplifies that you can’t be wrong looking to YouTube channels to obtain internet exposure and share your services and products to a larger audience across the globe.
We’ve broken down some of the basics to get your YouTube business channel up and running, as well as how to establish a website to go along with it, to assist you in this process.
Table of Contents
1. Creating a YouTube Channel is the first step
The first thing you’ll need to do is create your business channel, which YouTube makes really simple. You’ll be ready to start setting up your new channel in just a few clicks. Here’s how to get your YouTube channel up and running:
- Log in to YouTube and select the user icon in the upper right corner of the screen.
- To access your account’s YouTube Settings, click the gear icon.
- Create a new channel by clicking the Create a new channel button.
- Then select “Use a company or other name.”
- Click Create after you’ve entered your brand name. If you don’t have a name yet, a YouTube name generator can help you come up with one.
2. Focus on establishing a strong online presence
Once your YouTube channel is up and running, you’ll want to make sure you have a complete web presence to go with it. When people discover your channel, they’ll probably want to learn more about you, so they’ll look for your website and other social media accounts.
To ensure that these viewers discover what they’re looking for, make sure your website is up and functioning. If you don’t already have a website for your business brand, you can reach out to our professional team at Web Design Nigeria to help you create a professional business website.
After that, we recommend that you also create accompanying social media pages for your business if you are yet to do that.
3. Set up your YouTube Account
You could be wondering how to make sure you’ve developed a YouTube channel that draws attention to your business and attracts new viewers once you’ve established your complementing web presence.
The way to go is to make sure that all necessary details about your brand is added on your YouTube Channel profile section.
You should describe your brand and what viewers may expect from your channel in this section. This is also an excellent area to include connections to your website and other social media accounts. Because this description will show in multiple places on your channel, be sure to give it you’re all while filling it out.
4. Create Your Own Channel Art
Often, YouTube channel displays channel arts, you’ll be welcomed with a huge banner displaying the channel name and profile picture when you visit a channel.
You may make your cover photo as elaborate or as simple as you want, but make sure your brand is the focus point, as it will be the first thing people see when they enter. Fortunately, there is a wide range of tools available to help you get started.
What’s the size of YouTube’s channel art?
YouTube advises uploading your cover photo at a resolution of 2560 x 1440 pixels with a file size of no more than 4MB. You can use a simple online design tool such as Canva to create designs for your channel including your channel arts, thumbnails and more.
5. Know your target Audience
Determine who your target audience is and what type of content is best for them. You should have plenty of resources to work with because you’re launching a YouTube channel for your own business, and you may approach your video content in a variety of ways.
If you have a robust product and want to provide your customers with the ability to learn more about it, video lessons could be a good option. Do you want to brag about your customers’ positive feedback? Perhaps testimonials are the way to go. Better yet, combine the two. As a result, your channel will have a diverse range of content to consume, which will appeal to a wide range of people.
Always make sure to create contents that are tailored towards your business’s target market as you learn how to become a YouTuber. This is an effective inbound YouTube marketing strategy for attracting clients to your business. The more you cater to your target market, the more likely they will be interested in learning more about your company’s services.
6. Get your Video Equipment ready
To start a YouTube channel, you’ll need some basic video equipment. You don’t need to go out and buy the most expensive and sophisticated equipment on the market – a simple webcam or even your smartphone will be enough to get started. Here’s what you’ll need:
- A computer or laptop with a webcam, or a smartphone with a built-in camera
- Editing software (optional)
- A microphone (optional)
- A tripod (optional)
7. Create your First Video (Channel Trailer)
If you’re thinking about starting a YouTube channel, one of the first things you need to do is create a channel trailer. This is a short (usually less than two minutes) video that gives viewers an overview of what your channel is all about. Think of it as an elevator pitch for your YouTube channel.
Your channel trailer should be eye-catching and engaging, with a strong hook that will make viewers want to watch more. But it also needs to give viewers a good sense of what your channel is all about, so they know what to expect when they subscribe.
To get started, sit down and brainstorm what you want your channel trailer to achieve. What do you want viewers to know about your channel? What do you want them to feel? Write down a few key points that you want to communicate, and then start thinking about how you can turn those points into a compelling story.
Once you have a good idea of what you want to say, it’s time to start thinking about the visuals. What kind of images or footage will help tell your story? If you’re not sure where to start, take a look at some of your favorite trailers and see what elements they use.
8. Optimize your Videos for Search
To start a successful YouTube channel, you’ll need to do two things: produce great content and optimize your videos for search to rank faster, this is called YouTube SEO.
In terms of content, there are a few things to keep in mind. First, make sure your videos are interesting and engaging – people won’t subscribe if they’re not entertained. Second, try to focus on a specific niche or topic. This will help you attract a loyal following and make it easier to rank in search results.
When it comes to optimization, there are a few key things to keep in mind. First, make sure your titles and descriptions are keyword-rich. This will help your videos rank higher in Google and YouTube search results. Second, use high-quality images and video.
This will help your videos stand out and attract more viewers. Finally, promote your channel on social media and other websites. This will help you reach a wider audience and build up your subscriber base.
9. Continue to Produce Valuable Content
When it comes to launching a YouTube channel, consistency is crucial. If your objective is to build a YouTube channel, upload one video, and then abandon it, you won’t be successful. It takes time and work to build a successful YouTube channel, and subscribers demand consistency from the channels they subscribe to. Make careful to plan out your next several videos after your initial one.
Are you unsure whether you’ll be able to shoot a video every week or every other week? It’s not an issue. Take a day off from work to shoot many videos and distribute them on your own timetable. One of the most crucial techniques to increase your YouTube subscribers and views is to stay consistent.
10. Spread the word about your channel
You now have a YouTube channel and a website. Now is the moment to share your videos with those who aren’t on YouTube, and your website should be the first place they go. Here are a few options for displaying your videos on your website.
Your YouTube videos should be added to your website. Why not show off your videos, which took a lot of time and effort to make? You can add your YouTube video on your website’s homepage so that it is one of the first things a visitor sees. If you have a blog on your website, your YouTube videos should be linked to it.
Use your social media channels to promote your material. Take pleasure in your work and share it on your company’s social media channels. The more you share, the more exposure you’ll get, and that’s the whole point. It should be distributed widely.
11. Engage with your audience
Without people actively seeing and engaging with video content created by businesses like yours, YouTube would not be what it is today. Returning the engagement is an excellent strategy to gain viewers’ trust. This is especially vital if you want to generate money on YouTube by leveraging your notoriety.
Building a community around your channel begins with engaging with viewers. Respond to comments, ask and answer questions, and most importantly, pay attention to what others have to say. Remember that your viewers want to see your content, so give them what they want.
You’ll almost certainly get some free word of mouth promotion as a result of a well-cared-for community.
12. Consider advertising on YouTube
Are you ready to take your business to the next level? To provide your brand with even more exposure, we propose investing in YouTube Ads. If you’re not sure where to begin, there’s a variety of material accessible to help you get started.
YouTube Advertising can help you target a specific age group, gender, interest, or geography, among other things.
It’s not required that you use YouTube Ads, but it could be an excellent fit for your channel. Just keep in mind that with the appropriate mix of content and engagement, a large portion of your growth will be organic, and YouTube Ads can be the cherry on top.
13. Analyze, improve, and repeat
Even the best of us can improve. It’s time to obtain a bird’s-eye view of how your channel is performing now that you’ve established a foothold on it. YouTube Analytics will assist you along the way and point you on the right path for optimizing your videos in the future.
Analytics is a useful YouTube feature that gives you information on who is watching your videos and allows you to narrow down your target audience even further. It will also provide you with a better understanding of why one video fared better than another. It’s an effective tool for your nascent channel.