How to Start a Fashion Blog in 2022

Start Fashion Blog

Looking for a simplified guide on how to start a successful fashion blog? You’ve very much on track!

In this guide, I’ll be walking you through the process of starting a fashion blog and some more tips to grow your fashion blog to success.

Ideally, here are the steps to start a fashion blog:

1. Select your niche
2. Get your hosting, Domain and Install WordPress
3. Design your blog and pick the perfect theme
4. Keyword research & content writing
5. Come up with a publishing calendar or schedule
6. Tips to promote your fashion blog
7. Tips to monetize your fashion blog

1. Select your Niche

Don’t be surprised that the first step to starting your fashion blog is to select a niche, yes your blog’s niche and that’s why you’re on this page right now, but fashion as a niche is very broad, meaning that it has several other sub-niches that you can tap into to get a better result in a short while.

Blogs with well-refined niches find it easier to come up with the ideal content for their target audience and get a better results than blogs with broad niches.

In order to come up with the ideal niche, you might need to ask yourself a couple of questions, such as:

  • What’s my style?
  • What type of fashion I’m I into?
  • How unique is your fashion style?
  • How large is the audience that identifies with your style?
  • How easily can you combine your style with other different styles en vogue?

Basically, coming up with a unique style might be a little bit of a hassle, but it will go a long way to cut through the noise and help you stand out from the competition.

If you’re able to find near-perfect answers to the above questions then you can proceed to the next step is setting things up.

2. Find the perfect domain name and Hosting

A domain name is an address for your website. It is the first thing people will see when they visit your website and it is an important part of branding.

The perfect domain name should be memorable, unique, and easy to spell.
It’s not easy to come up with a catchy domain name that will make people want to read what you have to say, but it’s worth trying!

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Ideally, you should already have a handful of brainstormed domain name ideas for your blog, but if you don’t you can use any of the top domain name generators such as ones from GoDaddy, Nameboy, Shopify, and the likes.

In fact, in this post, the team at Guru99 has collected over 20 best domain name suggestion tools that you can use to come up with the ideal domain name for your fashion blog, so just feel free to explore.

Now that you’ve come up with the ideal domain name for your fashion blog, the next thing would be to get your hosting.

As you might have known, you need web hosting to house your website files. Web hosting is where your fashion blog lives and becomes accessible to the world 247, this is a very important part of the process and you can’t afford to make any mistakes.

Getting the right hosting is very key to the success of your fashion blog, a single search online for keywords such as best hosting. Will lead you to an endless quest online, but let’s just save you the stress. What you need is a modern hosting provider who knows their onions when it comes to hosting, and has a proven track record in terms of quality service delivery and great customer support.

We’ve done the heavy lifting for you and we have niched down the list of recommended hosting providers to only four. These four providers are the best and yet the most affordable.

1. Interserver
2. Hostinger
3. Namecheap
4. Bluehost (free .com  domain namr)

Above are the providers we recommend for the best result in your blogging journey. These providers power millions of websites like yours and we can confidently say that you’re in good company going with any of the providers.

Signing up on any of the platforms is super-easy and with their simple admin panels, you need not have any technical experience to use the platforms.

Now that we’ve secured the domain name and Hosting, the next is to create your blog.

3. Create your blog: install WordPress & pick a theme

To create your blog, you need to install WordPress.

What is WordPress and why should you start your fashion blog with WordPress?
WordPress is an open-source content management system (CMS) that allows users to build and run a website. It is the most popular blogging platform in the world with over 60 million websites built on it.

WordPress is easy to use, customizable and has a huge community of developers, designers, and publishers all over the world.

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How to install WordPress

Installing WordPress is super easy on, here is a video guide on how to do it in a few clicks.
With that done, the next is to customize the blog, the simplest approach to customize your fashion blog is to pick a fashion blog theme.

The ideal fashion WordPress theme must be unique, elegant, and minimalistic. To help you find nice-looking themes for your blog, here is a collection of the best fashion blog themes of 2022, you can explore to see which is most appealing to you.

Once you’ve installed the theme, it’s time to set up your blog’s administrative area with useful plugins.


We recommend you start with the most important ones;

1. Yoast SEO will guide you to format your articles in a way that is SEO-friendly and also readable to a human audience.

2. Google site kit: is a powerful yet simple tool that allows you to track the performance of your website, in just one click you can install Google search console, Google Analytics, and Google Adsense on your blog.

3. Jetpack: is another very useful plugin with a plethora of features such as security, daily tracking, email subscription, commenting, and more.

4. Social share button plugin: there are thousands of social buttons available on the WordPress repository, but the main idea is to find a social share button that fits well with your blog design.

4. Keyword research and content writing

Keyword research is the most important part of any content marketing strategy. The goal of keyword research is to find the right keywords that a company can use to generate traffic and increase its rankings in search engines.

The first step in keyword research is defining the audience for your blog post. A fashion blog, for example, might target women who are interested in fashion trends and shopping tips.

Once you know who your audience is, you can start looking for keywords related to that topic.
With such a wide variety of topics and keywords, it is hard to find the right one. This is where keyword research tools come in handy.

Keyword research tools help you find the right keywords and optimize your content for them. They provide a keyword difficulty score which tells you how difficult it would be to rank for the keyword, search volume, and CPC (cost per click) to help you decide if the keyword is worth it or not.

The best keyword research tool will also show you related keywords that are highly related to your chosen one and suggest other terms that might be more relevant to your audience.
There are paid and free keyword research tools. WordStream in this guide has given a comprehensive list of the best free and paid keyword research tools.
Collect a handful of potential, rankable and profitable keywords to start creating content on.

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5. Have a publishing schedule

A consistent publishing schedule is important for any blog. It helps you to maintain a regular flow of content and keep your readers engaged.

The benefits of a consistent publishing schedule are:

  • You can easily plan ahead and know what’s coming up next
  • You can avoid the risk of going too long without posting content
  • You can increase your chances of getting more traffic to your blog by consistently posting new content In order to avoid going too long without posting content, it is important to have a consistent publishing schedule.

6. How to promote your fashion blog

Bloggers have to promote their blogs regularly in order to keep them alive.
One of the most viable ways to promote your fashion blog is through social media, SM platforms such as Instagram, Pinterest, and Facebook, and great places to start sharing your content for readership.

You can also try YouTube and guest posting on other people’s blogs.

7. How to Monetize a fashion blog

The fashion industry is a lucrative market valued at over $90 billion and it’s expected to grow to $312 billion by 2023.

With the help of affiliate marketing and AdSense, it is possible to earn decent passive income from your blog.

There are many ways to monetize your blog. But the most important thing is to have a plan in place before you start monetizing your blog.

Monetization starts with having an audience and building trust with them.

Bloggers are starting to find new ways to monetize their blogs. This can be done through affiliate marketing, brand partnerships, and customizing your product for your blog. There are many ways to attract an audience and monetize your blog.

Let us design a professional-looking and SEO-ready fashion blog for you

Your blog is about fashion but you’re not an expert in this area. You’re looking for someone who can help you design a blog that people are actually interested in reading.

We’ve teamed up with the best in the industry to offer a blog design service at a fraction of the cost. We’re SEO experts, and have built and managed hundreds of successful blogs for our clients, who have given us an average rating of 4.5/5 across all reviews.

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