A new year is a time for fresh starts and resolutions. The past year has been an eventful one, so it can be difficult to look back and see what we achieved. But we should always take the opportunity to reflect and make changes for the better.
We should use this time to think about what we want our businesses to look like in the future and what steps need to be taken now in order to achieve that vision. There are many reasons why businesses need to make new resolutions in the new year, but here are just a few of them:
- Businesses need to make sure they are using their resources wisely
- Businesses need more time for creativity
- Businesses need more focus on their customers
There are many reasons to be optimistic about the future of business. The recent COVID-19 pandemic had a significant impact on the global economy, but it also showed how resilient businesses can be.
In light of this, we have put together 10 small business resolutions every business should make in the new year:
Table of Contents
1. Be intentional about your website
The new year is an excellent time to start fresh. We often look back on the previous year and reflect on what worked and what didn’t.
One of the most important aspects of this reflection is your website. Did it get you the results you wanted? Did it make you happy? If not, then it’s time for a change!
It can be hard to figure out where to start when creating a website. There are so many different things that need to be considered from the domain name, hosting, design, content management system (CMS), and more.
If you need help creating a website for your business, we recommend that you contact a professional web design agency that can give you the online presence that your business deserves. As far as professional web design is concerned, Web Design Nigeria remains your most reliable plug to help you create a fulfilling online presence for your business.
2. Meaningfully engage on social media
Social media is a powerful tool for marketing and customer engagement. It is a platform where people have the opportunity to engage with brands and interact with others. Brands will have to step up their game in 2018 if they want to compete for attention.
Social media is a great way for businesses to reach out to their customers and potential customers. It’s also a great way for the company to get feedback from their audiences or web users.
The more engagement a business has on social media, the more it will be able to grow both its customer base and revenues.
In order to win over customers, brands need to be more engaging on social media in the new year. They need to show that they care about their customers and have a personality that resonates with them.
They also need to be creative and share content that is relevant to their audience, which means not just posting promotional messages all the time.
3. Create more quality content
Content marketing is a powerful tool that can be used to increase customer engagement, generate leads, and boost sales. But it’s not just about the potential benefits; it’s also about the opportunity cost of not implementing content marketing.
The content marketing landscape has changed drastically over the last few years. It is no longer enough to produce one or two blog posts per month and publish them on social media channels.
Customers have become more demanding in terms of what they expect from brands, and companies need to adapt in order to stay relevant.
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience in order to acquire customers.
The definition of content marketing is relatively simple, but it can be hard for businesses to put into practice.
It’s no surprise that so many marketers are turning to content marketing because it’s proven to be one of the most effective strategies for building an audience, establishing thought leadership, generating leads, and boosting sales.
Content marketers are the ones who are responsible for developing content that will engage with customers on social media platforms like Facebook, Twitter, Instagram etc., as well as blogs, articles, videos, etc.
The content marketing process has five steps: identifying your audience, finding content ideas, creating the content, distributing the content, and measuring the results.
4. Leverage SEO
As the year draws to a close, many businesses will be looking to their marketing budgets for the next year. One area of investment that is often overlooked is Search Engine Optimisation (SEO).
Search engine optimization is one of the most important digital marketing strategies for any business. It is essential to keep your website ranking high on search engine result pages. This will increase the chances of your website being found by potential customers.
The reason for this is often because of limited knowledge on how SEO can benefit their business. SEO can help your business grow by increasing visibility and customer conversion rates.
Search engine optimization has become increasingly important in recent years as more and more people find information online before they visit a store or website. This means that any company that wants to be visible online needs to invest in SEO work.
The first step in SEO is to identify what keywords are being searched for on Google, Bing, and other search engines. These are called “keywords” because they are the words that search engines use to find websites and rank them accordingly.
The next step is to make sure that these keywords are used throughout your website content in a way that makes sense for the topic at hand.
5. Improve your email marketing
Email marketing is one of the most popular marketing channels for businesses. It’s one of the most effective channels because it’s so direct and easy to measure.
Email marketing is a personalized form of marketing that has the potential to reach millions of people, but only if marketers know how to use it correctly.
The success rate for email campaigns can be hard to predict, but there are many ways to increase your chances of success.
Some marketers may not know how to start an email campaign, so they may need help with writing subject lines or creating a template for their emails.
What’s more, it’s a low-cost marketing strategy that can deliver high-quality results.
Here are some ways you can use email marketing to boost your business:
- 1. Create engaging content for your emails
- 2. Use visuals
- 3. Include CTAs in every email
- 4. Send emails at the right time
- 5. Personalize each message
If you need more support or information on how to use email marketing to boost your business, we recommend you read this article By Neil Patel on how to use email marketing to grow your business.
6. Embrace Ai
In 2024, embracing AI is one business resolution you can make as it catalyzes innovation, efficiency, and competitiveness. There are several AI-driven automation streamline operations that you can integrate into your business to enhance productivity and reduce costs.
For instance, smart data analytics provides actionable insights, empowering informed decision-making n business.
Customer experiences are elevated and made better through personalized interactions with prospects. Companies leveraging AI have a strategic edge, adapting swiftly to market dynamics. Embracing AI is far from being just a technological upgrade; it’s a strategic imperative for future-ready enterprises, driving growth and resilience.
New Year’s resolutions are often encouraged but can be difficult to keep. With small business resolutions for 2024, entrepreneurs can make the most of the coming year by building up their success in the coming year.
One resolution that entrepreneurs can make is to reduce expenses. It may seem easy to spend money when it’s in your budget, but business owners should constantly be on the lookout for ways to save money.