Shopify is the Crème De La Crème of ecommerce, a managed online shopping platform that offering a shopping cart solutions for small business owners to power up their online stores and retail point-of-sale systems.
The ecommerce platform has plethora of features and tools to help business owners and entrepreneurs who use the platform to have the best of experience marketing their products.
The question we seek to answer here is actually about the font or typeface used to design the Shopify Logo.
To start with, the Shopify logo features a light green shipping bag coupled with a bold white “S” on it. When companies uses green in their branding, it depicts comfort, convenience, growth, versatility, trust safety, and reliability, confidence and also reflecting the company’s values.
The Font used in the Shopify’s logo is a bold sans-serif typeface that has traditional contours and cuts in the lines. Several online sources have pointed that the font is likely to be the iconic Myriad in Bold and Italic font.
Myriad is one of the most used font by graphic designer for logo designs, aside Shopify top brands like Abode Photoshop, VISA, LinkedIn, WeChat also used the font in their logo branding, that’s as a result of the versatile nature of the Myriad typeface. It is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems.
The font was designed to be a neutral, adaptable and suitable font for different kinds of systems and applications, and it’s also expandable to different weights and widths using computer-aided design.
The color palette used in the Shopify’s visual identity is one of the simplest you will see, it is super easy to comprehend, it is timeless and fashionable, It carries properly and effectively the message of what the brand stands, it’s objectives and mission.
It feature the green and white emblem and a solid black logotype. The green color symbolizes life, growth, wealth, and well-being, reflecting Shopify’s mission to support the growth and development of businesses.
