Are you looking to hire an SEO expert for your website? Or perhaps you’re looking to start offering SEO services yourself and you’re just looking to evaluate the financial viability of the occupation?
Whichever is your reason for wanting to know how much it costs to do SEO in Nigeria, we hope to have your answers and doubts all cleared by the end of this article.
First, it’ll save us a lot of confusion if we agree that we have to determine what to pay when trying to order SEO services in Nigeria before we can have an idea of its costs. Of course, this payment varies depending on the exact tasks that an SEO freelancer will be performing for you.
Some may offer only auditing services, others might have competitor research and keyword research on their appraisal. The type of SEO services the freelancer is offering will determine how much it costs to get it done.
For the purpose of this article, we’ll be assuming that the SEO consultant/freelancer will offer the entire packet; web auditing, competitor research, keyword research, content strategy, and implementation of SEO principles sitewide.
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How does SEO Work?
SEO is simply the steps taken to improve the visibility and ranking of a website money pages in search engine results (SERPs). By optimizing your website for relevant keywords, you can increase the chances that your website will be displayed when users search for those keywords.
These search engines (say Google for example) have bots (crawlers) that gather information about content being posted by regular websites.
When your webpages have been indexed by these crawlers, they’ll then be sorted based on proprietary criteria that constantly get updated. Now the job of an SEO freelancer/consultant is to offer your site in the best possible way it can be indexed for it to be among the first recommendations on SERPs.
There are two main types of SEO; on-page SEO which refers to content and code optimization, and off-page SEO which entails SEO tactics applied externally to improve the rankings of a website, such tactics include building relationship with related website owners for guest-posting, mentions, and backlink profile optimization.
If you are still not clear enough on how SEO can help your business gain more visibility, drive revenue and unlock greater marketing ROI, then you need to read this previous post on benefits of SEO for your small business.
How Much Does SEO Cost in Nigeria?
The price for SEO services in Nigeria can start as low as ₦200,000 and up to ₦600,000. Although the nature of some projects can demand the SEO consultant to close contracts well above ₦1,000,000, it all depends on the scope of the project and the experience and quality of delivery the SEO agency handling the project is bringing to the table.
Ultimately, the price you end up paying will depend on the process of the SEO specialist and how much service they intend to offer for your project. Meanwhile, it’s important that you request your SEO handler to show or tell you their processes so you have an idea of the extent of service to expect.
What Every Website Owner Looking for an SEO Expert Should Know
Apart from having an idea of how much it costs to do SEO in Nigeria, it’s important that as a website owner, you have a broad understanding of the service that’s being rendered to you. The quality of service will vary by who’s being hired, not necessarily the price, but in the end, there are some common signatures that we’d want to pay attention to when working with an SEO expert.
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Always Request a Comprehensive Breakdown of Process
The SEO freelancer/consultant/expert that’s being hired should give you a clear explanation (preferably in writing) about how they’re going to work on your website. Aside from being able to use it for proper expense evaluation, transparency is required so you know what’s actually going on in your site. While that’s the case, most SEO companies already have a structured breakdown of their process based on the service packages they offer.
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Don’t Expect Fast Results
It’s important to emphasize that you should never expect or demand instantaneous results when conducting SEO on your website. As such, if an SEO consultant comes with an offering to help you achieve exponential results over a short period of time, chances are they’re looking to have your site involved in malicious SEO practices.
This, by experience, doesn’t last long with frequent search engine updates. An average period of 3 months should be given to see good results – even if it’s not a very competitive keyword.
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If You Find Complete SEO Service Expensive Ask for an Audit Only
There are times when your website isn’t generating enough revenue to pay for a comprehensive SEO budget. In this case, you can always ask for an audit which will cost just a small fee, then proceed to handling the SEO yourself based on the information in the Audit. Although this type of approach is not always recommended for start-up company websites, it’s very effective for new blogs, static, and landing pages.
What are Standard SEO Practices?
These are essentially a set of SEO guidelines that if followed religiously, you may never need the service of an SEO expert. Although the weight of each change from time to time as per search engine updates, the basics usually remain the same.
- Use relevant keywords throughout your website. This includes the title tag, meta description, body of text, and image alt text. When choosing keywords, make sure they are relevant to your website’s content and that they are being searched for by potential customers.
- Create high-quality content that is well-written and informative. This will help to attract visitors to your website and encourage them to stay longer. When creating content, focus on providing value to your audience and make sure it is well-written and error-free.
- Build backlinks from other high-quality websites. The more high-quality backlinks a website has, the more likely it is to rank well in search engines. When building backlinks, focus on getting links from websites that are relevant to your niche and that have a good reputation.
- Optimize your website for mobile devices. More and more people are using their smartphones and tablets to search the web, so it’s essential to make sure your website is optimized for mobile viewing. This means ensuring that your website loads quickly on mobile devices and that it is easy to navigate.
- Keep your website up-to-date with fresh content. To keep your visitors coming back, especially if it’s a micro niche, you want to consistently have content. When updating your website, make sure to add new content that is relevant to your audience.
Reliable SEO Service in Nigeria
Web Design Nigeria is your most reliable partner when it comes to delivery your Search Optimization goals and effectively positioning your business online. Some of our SEO Services includes;
- Keyword Opposition to Benefit (KOB) analysis
- Technical Site Audit
- Content analysis strategy & creation
- Proper Site Architecture
- Competitor Analysis
- Website SEO Maintenance Support
- SEO Web Design
- Off-Page & On-Page Optimization
- Keyword Strategy
- Realtime Metrics, Testing, Analytics & Reporting
We can help you drive targeted traffic to your website, create an effective online presence for your small business, attract targeted organic traffic to your websites and convert them to buying customers or clients.
Discuss your SEO project with us today on 08114900422 or email us your project requirements.
