Self-hosted email marketing software and applications are a great way to keep your email marketing data and list management in-house. This gives you more control over your email marketing campaigns and also allows you to customize your marketing messages according to your own specific needs and desires.
Email marketing remains one of the most viable ways for any business to reach out to potential customers, engage with them, and covert sales.
Managed email marketing software are the most popular, they usually operate freemium model; at first, you have access to maybe 2000 or more users and campaigns per month for free, and later when your email list increases you need to scale which usually comes at a higher cost especially if your email list is huge. In a nutshell, you will agree with me that managed email marketing platforms are quite expensive compared to self-hosted applications.
In light of this, we have done some research to find some of the best email marketing software and applications that you can use to deploy a self-sufficient email marketing strategy at a cost-friendly rate.
Self-hosted in this regard simply means that the application or software responsible for sending your email campaign and automation is deployed, controlled, and managed from your own server, usually, all you had to do is install the software on a VPS or Cloud server and then you can kickstart your email marketing without having to worry about, paying hundreds of bucks monthly as your list increases.
The most interesting thing about, self-hosted email marketing software is that they are easy to deploy on your own server environment, the developers and providers of these solutions have made this possible by making sure that these applications come well documented; you have simplified guidelines to get the software installed and ready for use in good time.
Even if you’re not techy in any way, you can as well engage the service of a professional on freelance platforms such as Fiverr and Upwork to help you install they software; these freelancers already have some experience and knowledge of how this is done, from configuring your VPS or cloud server to installing your email application software, they’ve got your back.
It cannot be overemphasized that migrating your email marketing campaigns to self-hosted services will save you a lot of costs and that explains why self-hosted email marketing solutions is becoming more popular among business of all kinds today.
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Best self-hosted email marketing software applications in 2024
There are a number of different self-hosted email marketing software applications on the market today and in the next lines below we will be considering some of the best ones…
With over 13,000 sales, 4.8+ ratings from over seven hundred active users, MailWizz is the perfect tool for savvy marketers who want to take their email marketing campaigns to the next level. With MailWizz, you can create stunning email newsletters, efficiently manage your subscribers and contacts, and track the success of your campaigns with powerful analytics tools. Plus, with MailWizz’s built-in autoresponder system, you can easily create and send automated email messages triggered by events such as subscription confirmation or unsubscription.
You can use MailWizz to manage your own email marketing while also becoming an Email Service Provider for your clients since it seamlessly integrates with payment gateways like Paypal and provides all of the required tools to generate pricing plans, promotional codes, and handle purchases and transactions generated by your customers.
You may send as many email campaigns and newsletters to as many lists with an unlimited number of subscribers. If you run a newsletter for multiple sites, you may consider them as clients and have as many subscribers as you like!
You can run your email marketing business as a SaaS. Learn more about the features here.
One-time fee: $79
- Create unlimited campaigns in a single install
- Monetization ready
- Automatically send campaign updates from external RSS feeds
- Get detailed reports on your account for easy sharing
- Save time by not having to build email templates from scratch
- Import your subscribers from CSV, text or external database
- Send as many emails as you need with no limits
- Segment your list based on custom fields to target only the right segments
Sendy is the perfect email newsletter application for businesses that are looking to send authenticated bulk emails at an insanely low price without sacrificing deliverability. With Sendy, you can easily send trackable emails via Amazon Simple Email Service (SES), which makes it possible for you to reach your target audience quickly and reliably.
This is one of the most affordable email marketing tools and it’s built using PHP and MySQL. It’s one of the most affordable options on the market, with a plan that starts at only $1 for 10,000 emails. Plus, you can avail of all future updates and support from their technical team.
One-time fee of $69.
- Send newsletters 100x cheaper
- Beautiful reports
- White-labeled client accounts
- List segmentation
- Rules & Webhooks
- List & subscriber management
- Custom fields
- Bounce, complaint & unsubscribe handling
- Custom domains
- Housekeeping to cleanup unsubscribed/inactive users
- Third-party integrations such as Zapier, WordPress, etc.
- Supports ALL Amazon SES regions
- GDPR features are only available in Sendy and Translation ready
- Two Factor Authentication, Mass add, delete or unsubscribe users
- Ready-to-use subscription form, Fast multi-threaded sending
- Store templates, Google Analytics support, Google reCAPTCHA support
- Import lists without re-confirmation, Send emails with attachments, Blacklists for emails and/or domains
- Use any other SMTP services, Use personalization tags, and Include or exclude lists to send
- Single or double opt-in & opt-out, Adjust sending rate…more.
3. Acelle Mail
Acelle Mail is a self-hosted, open-source web application that allows you to send high-volume marketing emails through your own server or other providers. It has all the features of an advanced email marketer’s dream come true and will be easy for anyone who wants their business messages to stand out from competitors!
Acelle Mail puts in your reach full control of where and how you send emails without any limitations! With Acelle’s simple configuration options for SMTP servers like Postfix or Qmail as well integration capabilities with other providers such Amazon SES (Sendgrid), SparkPost, etc., there’s no limit to what kind of messages could look like anymore – whether they’re personalized advertisements sent out every day or promotional offers.
Acelle not only allows you to manage and sell your service but also comes with an automated workflow. You can integrate anything into Acelle by using the Zapier integration services!
New version 4 has even greater features such as being able to visualize how each campaign progresses thanks in part to its new design user interface allowing anyone who wants their business noticed across social media channels or customer databases more easily than before- all while keeping costs low because this SaaS (Software As Services) product doesn’t require any special hosting space as others do–just access anywhere there internet connection exists!
One-time fee: $69
- Rest API for easy integration
- Comprehensive insight reportage to track contact engagements and everything in between.
- You’d have full control over the performance of your campaign and more insightful data to ferry your subsequent campaigns more productively
- The feature-packed self-hosted solution, no deep-pocket monthly subscription
- Send high-volume marketing emails on your own server infrastructure.
- Pocket-friendly compared to managed email marketing software out there.
- The simplified-integration process with SMTP and other third-party services such as zapier, WordPress, Active Campaign, MailChimp, etc
- Built-in support structure for sending emails to 3rd party providers such as Sendgrid, mailgun, Elastic email, Sparkpost, etc.
- SAAS-ready; if you’re looking to start an email marketing service, here is a robust solution at your fingertip; it’s ready with features such as payment integration (PayPal, Stripe, Braintree, etc), advanced quote and throttling management, service plans/packages, manage subscriptions of your clients and more.
- More interesting features of Acelle Mail are: email verification to cut down on bounce back and protect the reputation of your system
- Mass newsletter mailing system which makes it possible for you to send thousands or even millions of emails daily on auto-schedule to your desired list.
- Embed the subscription form on your website
- Plenty of room for customization to your needs and requirements
- Well-documented installation guide
- Live upgrade without losing data
- Language support
- Modern, clean, and elegant design and fully responsive across different types of devices
- Multiple themes to change the look and feel of your software…and more.
Mailtrain is a self-hosted newsletter software built on Node.js (v14+) and MySQL or MariaDB with the latest updates including new features, bug fixes, and improvements that are being added to this version 6 release!
Mailtrain is the latest tool designed to help you manage your email list. It’s like Mailchimp, but better! You can use Mail train for free and it has all of those features that make running an online business easier – automation tools with analytics so campaigns don’t go off track easily; adding resources such as custom fields (including text boxes), numbers dropdowns & check tags via merge tags which makes sending a message even more personalized than ever before.
If you’re looking for an easy way to send automated emails–or even just periodically check your inboxes without having any web development skills required at all-then Mail Train might be what you need because it’s got everything from scheduling messages through content editing capabilities like text formatting & images attachments and more.
Some of the key new features in Mailtrain 2 are:
- Manage your email lists
- Segment the lists based on the user’s specific needs
- Choose from various templates and customization options to get started
- Automate campaigns with triggers or RSS feeds
- GPG Encryption
- Email templates and built-in editor
- Custom reports and fields
5. Etouch Email Marketing app
Etouch email web application is trying to revolutionize the way we market our businesses. This innovative idea offers a suite of marketing tools that are all in one place, versatile and expandable with an intuitive interface for users to navigate comfortably through their functions – it’s no wonder why this program is so popular!
The Etouch bulk email application makes it easy to create beautiful newsletters or marketing campaigns thanks to its customizable CKEditor. Users can add premade templates with a click of a button, and even customize them with HTML sections that are easier than ever before! You can as well include your favorite social media sites with their easy-to-use social icons and share.
Etouch is the perfect tool for breaking down your contacts into categories according to what you need. For example, with LinkedIn Vcards importer it’s easy enough that even someone who doesn’t have much experience in sales or marketing can easily do this part of their job! You’ll be able to take all those valuable pieces and put them into different groups so they’re easier to access when needed most and saves time too because then there won’t always need an excuse why someone hasn’t gotten back.
– Unlimited Subscribers:
– Unlimited Groups (Deep List Segmentation):
– Unlimited Campaigns:
– Bounce Mail Handler (PHP Library should be enabled)
NuevoMailer is a self-hosted email marketing tool that allows you to manage subscribers and mailing lists, and design custom newsletters for your customers or followers. Send campaigns from one of many available templates such as Automated Follow-Up message after signup; Customized Subject Lines like “Thank You!” when someone subscribes etc.; Create Subscriber iodates automatically based on certain criteria – all in real-time reports! Its powerful features will save hours every week.
Save money on monthly fees
Integrates with any autoresponder
Seamless installation and setup process
Use your own domain name and send it from your inbox
Unlimited email list size, total emails sent/month, etc.
Save time by building automated campaigns
Dada Mail is a modern, easy-to-use mailing list manager that gives you complete control of your verified subscribers. With Dadamail on your site, it’s never been easier to reach potential customers through email with the latest news and offers – right at this very moment!
- Let a mailing list make running your business and personal mailing lists easy, fun, and inexpensive
- Easily import your contacts from the contact manager, excel file, or text file to Dada Mail’s included rich-text editor
- Manage all aspects of the newsletter campaign with the wide variety of tools that come with this product
- Visualize where your subscribers are coming from
- Comes with Bridge: allows you to receive messages via email and set up a discussion list
- Share your mass mailing messages publicly online
- Customize your email messages with various templating abilities
- Save time by utilizing templates to streamline your work
- Personalize messages while still maintaining control of your content
- Deliver the right message to the right subscriber at the right time
MoonMail can be described as a powerful all-in-one messaging solution that you can use to keep in communication with your clients/customers and prospects. It does more than just send emails, you can use it to also send SMS, Voice, Whatsapp Messages, Facebook Messenger messages, and more!
With MoonMail, you can send unlimited newsletters to unlimited subscribers for a fraction of the cost compared to managed email platforms. Best of all, our platform is versatile and easily integrated with multiple messaging channels, so you can connect with customers on all their favorite platforms.
- MoonMail’s UI is a breeze to use, even for a beginner
- Live chat support that offers ten languages
- You can create professional email templates from scratch with the built-in Bee Editor Plugin and Template library
- The live email validation tool will help you find invalid emails from your lists
- A simple and easy-to-use interface
- Simple email templates
- Live chat support in over ten languages
- Email validation tool
- Save time with Moon Mail’s easy-to-use interface
- Extend the contact list’s default fields
- Send personalized emails with valuable information
- Organize various email campaigns in one place
9. Octeth (On-premise Email Marketing Solution)
Octeth is an email marketing software that you can get running with your own resources, it is designed to be scalable, flexible, and automation-ready making it possible to help engineer your workflow. It comes packed with a plethora of features and integrates with necessary third-party apps to help you manage your email campaigns.
Oempro is the perfect on-premise solution for robust email marketing and automation. It’s easy to use and comes with all the features you need to manage your audience and campaigns effectively. Plus, it integrates with many other platforms to make life even easier!
- One-time license fee: $3,529
- No recurring fees or subscriptions required
- Ease of use to save time on long-term tasks
- Get a perpetual license and never pay again
- Self-hosted software – install it on your server with our installation instructions, which you can find through the Octeth Support pages. Save time and get more sleep!
- Premium Installation Service: Get help from an experienced engineer who will walk you through the process of installing or moving your site to Octeth, set up updates, and make recommendations on user management settings. With this service, we’ll also put together a maintenance plan for future configuration work.
- 12 months of one-on-one support: We’re committed to ensuring that customers have a great experience with our product—no matter how long they use it!
- Easily organize your subscribers in a way that makes sense to you
- Tracks their headcounts accurately
- Set up forms to generate leads from your blog, website, or social media
- Design your email in just a few minutes
- Save it as a template with PreviewMyEmail
- Send emails to your subscribers without having to worry about the formatting of their device
Mautic is the world’s largest open-source marketing automation project. It’s available in two flavors – self-hosted and cloud-based. The self-hosted version can be downloaded from Mautic.org, and then followed by the essential setup guide for configuration. Cloud-based users have the option to use Mautic’s full suite of features or just a handful of them, depending on their needs.
Whichever flavor you choose, Mautic provides cutting-edge marketing automation tools that are empowered by open-source technology absolutely free of cost. Deploying Mautic is simple, all you had to do is, download the platform, contribute to the code and join the community in the conversation, below are more impressive features of the Mautic email marketing platform.
- Mautic is the world’s largest marketing automation project with over 200+ entities as users
- Supports over 35 languages and has a community of over 1000 contributors and volunteers to the project
- Open-source marketing automation solution that requires little to no server configuration
- Create contacts and segment them with ease for personalized email campaigns, landing pages, or forms
11. Maildoll – Email and SMS Marketing SaaS Application
Maildoll is designed for businesses looking to market themselves using email and SMS messages. Marketing has changed drastically in recent years; now more than ever we need effective tools which can help us get things done faster, cheaper, and in a lot more result-driven way. One such powerful app available right now is mail doll.
It’s easy-to-install, user-friendly features allow you complete control of your marketing campaigns without having to worry about time-consuming work! With Maildoll it will be possible to increase customer loyalty through lead generation while nurturing potential customers into buyers with targeted offers at just the right moment – all this helps revenue grow quickly so that money isn’t missing out on because there were no efforts put forth towards increasing sales through email and SMS campaigns.
- Increase customer engagement rates to drive more sales
- Save time by automating campaign management
- Improve your marketing strategy through data-driven insights
- SMTP Services ready
- Intuitive campaign management
- Saas-ready with payment integration and package plans
- Prospects will get the right information at the right time
- Become the industry with the help of email marketing
- Develop a dedicated customer fan base with SMS Marketing
- Generate more traffic and build even more engagement through social media
- Create, publish, and promote engaging content to generate more traffic and build up online visibility
- Get your website visitors hooked in just seconds
Listmonk app is a free and open-source self-hosted email marketing tool that comes with a mailing manager and a host of other tools needed to create a thriving email marketing campaign. We checked the demo out and we love the minimalistic interface, the tool is ideal for sending transactional emails, and it also comes with exclusive documentation to guide you in the installation.