Looking for genuine reasons you should consider redesign your website? Then this is for you. A modern and professionally designed website at the core of your online presence. It is your 24/7 digital storefront and a platform where your prospective customers and stakeholders interested in what your business or organization have to offer can easily engage with your audience round the clock.
But the issue is, technology keeps evolving and it is demanding that users expectations are higher than what it used to be, that explains why it is needful to consider revamping your website periodically, this will help you to stay relevant in your industry and also you’d be able to harness all the benefits of redesigning a website (provided it’s properly done).
The idea of this article is to point you to some salient reasons why you and every other business should consider redesigning their website at least once every five years.
The digital landscape today is not what it used to be 5 or 10 years back, you can tell a lot has changed, which is the whole essence of the redesign.
Making sure that your website design is timely, looks professional and functional for users should be every goal of all small business owners knowing that your website is your online office.
A website revamp can be beneficial in the sense that; first user experience can be enhanced than what is used to be and search engine optimization can be approached more strategically to make sure that business is able to repeatedly attract quality targeted audience.
Table of Contents
Reasons to Redesign your Website in 2023
In detailed view, here are some more reasons it is is a smart move to redesign your website in 2023:
1. Improve Your User Experience (UX)
Improved User experience is one of the major reasons why you should consider redesigning your website. A website built for good user experience will facilitate the customer’s journey to be smoother and easier. Website a seamless and intuitive UX will engage visitors better and help them navigate the website more effortlessly.
They’d also be able to find content relevant to their needs, with presence of well-thought-out microcopies and Call-to-action buttons you can be sure they’d take the desired actions.
On the other hand, a website laced with poor user experience will appear frustrating to web visitors, users navigability will be hampered and the may end up scampering off the page hurriedly, and when this happens, they don’t achieve the very goal of coming to your website and you also just missed a valuable lead.
Several techniques to help customers and potential clients get the best from a small business website keeps unveiling year after year, that’s a more reason you should have a website redesign on your every 5 year to do list, be it a major or minor redesign, you want to make sure that every redesign effort is approached to help the business get better leads that converts to sales.
Website redesign must be approached carefully, so that the website doesn’t degenerate in performance (speed & SEO, you might have a professional have a walkthrough of the existing UI, perform a mini-audit and recommended some workarounds that needs to be implemented to get better results, the utmost goal is to incorporate modern design principles that can capably optimize the user experience that transforms to quality lead generator, increased engagement and eventual sales conversions.
2. Fix performance and SEO-related issues
Another major reason for a website revamp is to fix possible reasons the website is not performing up to expectation. Although this is a very tricky subject when it comes to redesign, but Search engine optimization (SEO) is vital consideration that may lead to considering a website revamp.
Especially when your website is not driving enough for organic traffic that converts to sales, Web traffic is not just lifeline for online businesses, every businesses that strives to become an authority in in its industry must strive to achieve a strong online presence.
Poorly optimized websites are sure to lose relevance and traction in a short while and become a liability for the business. With lots of algorithmic updates and evolving changes in the world of Artificial Intelligence, a lot is changing too in the world of Web positioning on search, that’s to say that if you’re still relying on the SEO efforts and implementations of several years back then you might just be tending towards a traffic drought.
In the aspect of redesigning for SEO, that’s a lot of actionable considerations such as competitive analysis, website audit, website structure, link audit, content overhaul and more, all these if and when holistically revisited can help to boost your rankings on search, bootstrap your website again to attract more quality and targeted traffic, and also generate the desired conversion.
3. Mitigate Costs
Website redesigns entail expenses, but the cost of redesigning a 5-year-old website is much lower than revamping a much older one, say a 1o year old website. You can gues what the experience will be like on a 10 year old web with outdated web interfaces, redesign such a web to a modern and and coherent design will almost require building a completely new website and that might be a huge investment on the side of the business.
Small business owners should not wait for long before considering a redevelopment, so as to avoid the alarming cost that may come with redeveloping certain aspects of the website or onboarding new features that may need to be build from scratch.
Things like database structure, data backup and migration, replacing outdated codebase, reworking the website layout and architecture, and refreshing the overall design can put an immense pressure on a website that has been left for several years without any major update.
We recommend that a small business website should be redesigned every few years so as to reduces costs and make way for progressive updates instead of a complete overhaul which can excessively stress the business’s budget.
4. Leverage New Features and Technologies
Leveraging new technologies is smart way for small business owners and entrepreneurs to streamline their business operations. Artificial intelligence is opening up a new world of business automation that can help webmasters to streamline business processes.
I can’t just imagine how much you’re missing if your website has not undergone out on the latest advancements in web technologies. By keeping your website up to date, you can leverage new features and technologies that enhance functionality and user experience.
For instance, you can utilize headless WordPress to manage content while using other technologies for frontend display. JavaScript libraries/frameworks like React enable the development of interactive interfaces.
Another example is the Full Site Editing (FSE)Â and block editor in WordPress which fosters easy content organization and absolute customizability.
Embracing CSS3 innovations allows for responsive design and visually appealing websites. Regular updates ensure your website remains technologically competitive and aligned with your business needs.
5. Incorporating New Technologies
It’s time to move away from old and obsolete technologies with less favored, and even pose security risks. Take for example, Flash was once popular but has now reached end-of-life and is no longer supported.
Discontinued browsers like Internet Explorer no longer need to be supported, freeing you from compatibility constraints. Keeping up with security patches is crucial for website security. Regular website redesigns allow you to eliminate outdated technologies, reduce vulnerabilities, and streamline your development processes.
6. Stay Ahead of the Competition
Redesigning your website every five years ensures you stay ahead of your competitors. If your rivals have recently revamped their websites while you haven’t, you risk falling behind. A modern website with updated design and technologies offers a distinct advantage over an outdated one.
A website redesign allows you to incorporate the latest trends, technologies, and user-centric features, meeting your customers’ evolving expectations. At Web Design Nigeria, we can help bring your vision to life and gain a competitive edge in a digitally progressive world.
7. Brand Consistency
One of the most important touchpoint for your brand to interface with customers is your website. Your current web design must be modern and align with your brand identity, a website that lacks consistency with other marketing materials can create a kind of brand confusion and affect how your business is perceived. Redesigning your website allows you to ensure brand consistency, web elements such as colors, typography, visuals and imagery are adopted to form a coherent branding.
Conclusion
A website redesign in 2023 can capably yield a great deal of benefits for your entity or business.
With a website revamp you can potentially drill down the user experience, achieve better SEO results, mitigate redesign costs, embrace new technologies, moving away from obsolete tech, and compete effectively.
The optimum goal of evert redesign is to enhance your online presence, create a conduit plant to attract more visitors, and drive conversions that results to sales.
