A recent study found that nearly half of all social media users have unfollowed a brand. While there are many reasons why people might choose to do this, it’s important for brands to understand why this might be happening and how they can prevent it.
You’ve put a lot of work into building your brand on social media, but one day you notice that you’ve lost followers. What could have happened?
Why do people choose to unfollow a brand on social media? In this blog post, we’ll take a look at some possible reasons and provide some tips on how to keep your followers engaged. Keep reading to learn more!
Table of Contents
1. Poor Contents
Poor content is one of the main reasons people unfollow a brand on social media. In today’s age, users are bombarded with an overwhelming amount of content from brands, and they can quickly become overwhelmed and tune out.
Brands need to make sure their content is relevant, interesting, and engaging in order to keep people following them.
2. Too many unscheduled postings
People may unfollow a brand on social media for a variety of reasons. One reason could be that the brand is posting too many times per day.
Users may unfollow a brand if they feel like they’re being inundated with too many postings.
When people follow a brand, they generally do not want to be bombarded with constant updates.
3. The brand doesn’t engage with audience
People might unfollow a brand on social media if the brand doesn’t engage with its followers. If the brand doesn’t respond to comments, then it might appear as if the brand isn’t paying attention to its customers. As a result, people might be less likely to want to follow the brand.
4. Majority of the posts are about sales or discounts
There are a few reasons people might unfollow a brand on social media. Most likely, it’s because the content isn’t interesting or engaging anymore. If all the posts are about sales or discounts, people may lose interest pretty quickly.
Other reasons could be that the brand is constantly self-promoting, or maybe even spammy. If people see that a brand is always posting less-than-useful content, they’re probably going to hit that unfollow button pretty fast. Basically, people want to see content that’s relevant and useful to them – if a brand isn’t providing that, they’re not going to stick around for long.
5. Irrelevant information
Maybe they’re no longer interested in the topic, or they found the content irrelevant. Maybe the frequency or style of posts wasn’t aligned with their preferences, or they didn’t like how the brand was interacting with its followers.
There are endless reasons why someone might decide to stop following a brand on social media, but it’s important not to take it personally.
It doesn’t mean that the brand is doing anything wrong – it just means that there’s not enough overlap between what the brand is posting and what that individual is interested in.
So don’t get discouraged –just keep creating valuable content and engaging with your followers.
6. Too much use of Slangs and Jargons
Brands on social media often make the mistake of using too much jargon and slang in their posts, thinking that it will make them sound cool or insider-ish. However, this often just alienates followers and makes them more likely to unfollow the brand.
It’s important to remember that your social media posts are meant to be read by a wide audience, not just people within your industry. So always use language that is easy to understand for everyone. That way, you’ll be sure to keep your followers engaged and interested in what you have to say.
7. Incorrect or misleading information or marketing tactics
People often unfollow brands on social media for one of two reasons: either the brand is putting out incorrect or misleading information, or they’re using marketing tactics that rub people the wrong way.
In an age where we have access to so much information at our fingertips, it can be incredibly frustrating to see a brand that we’ve maybe even liked in the past put out something that isn’t accurate.
Not only does it make us doubt the credibility of the brand, but it also made us feel like we can’t trust them. And if we can’t trust them, why would we want to follow them?
Simply, Putting out incorrect or misleading information is a huge put of for most people on the internet, which is why it’s important to carefully research your contents and also make sure you back up your assertions with facts and referenceable stats.
8. Too Quiet
There are many reasons why people might unfollow a brand on social media. It could be because the brand is too quiet and not posting regularly, which gives the impression of lack of professionalism, traction or inexistence.
When a brand is too quiet there may also be a general feeling that the brand is inauthentic, arrogant or untrustworthy.
Finally, people may unsubscribe from brand newsletters or notifications and other digital touchpoints if they feel that the brand is not giving much value to prove their passion for what they do. All of these factors can contribute to someone’s decision to hit the unfollow button.
9. Treating your business as a side hustle
One common reason why people may unfollow a brand is that the brand is being treated as more of a side hustle than a serious business venture.
This means that there’s little to no time or effort being put into strategizing and planning social media content, engage with fans and followers, or respond to questions and feedback. As a result, the brand comes across as unprofessional, unprepared, and unreliable – not someone that people want to support or do business with.
If you want to keep people from unfollowing your brand, make sure that you’re treating your business like a serious venture. This means being strategic about your social media content, engaging with your fans and followers, and responding to questions and feedback in a timely manner. It also means not spamming people with too many ads or annoying them with generic, uninteresting content. By taking these steps, you’ll show people that you’re a professional, reliable brand that they can trust – and that’s someone worth following.
Image Credit: sproutsocial