Real estate marketing strategies in Nigeria is a topic that has been explored by many Nigerian writers.
However, with the growing demand for online marketing, real estate marketers in Nigeria are now becoming more and more interested in how to market their business online.
Selling a property such as house, land or apartment can be difficult at the best of times, so it is no surprise that the competition for buyers is so fierce. However, there are ways to sell your property faster and at a higher price.
Table of Contents
1. Create catchy content with a unique voice
The real estate industry is always looking for ways to attract potential buyers and sellers. One way to do so is through catchy content with a unique voice that is able to connect with your target audience.
Real estate is one of the most expensive and volatile asset classes. It is a tough market to be successful in as an individual, as well as for a business. In order to attract potential buyers, companies spend a lot of time and money on design, location, marketing efforts and even real estate agents.
By creating content for real estate properties, companies can cut their marketing costs significantly.
2. Get professional images and videos of your properties
Professional images and video of properties is a must-have for any property listing. It can help you sell your property faster, attract more buyers, secure higher competitive listings, and result in a better return on investment.
Properties that are listed with professional images will typically be 10% more expensive than those without them. There are plenty of services out there that offer professional photography and video services to properties buyers can use on their listings.
Can you imagine not having to deal with the headache of the process of selling your house? It’s frustrating, time-consuming and can be stressful.
A professional photographer can make this process easier for you, you need to get an impressive team of photographers that are fully trained in taking high-quality photos of homes by capturing all angles, including what other potential buyers are looking for.
If you have a camera, the process of taking really good pictures is easy. Just remember that you need to be able to capture these moments yourself in order to get good ones.
3. Carve out a niche
A niche is a small part of a larger market that has its own distinctive characteristics.
A niche can be anything from owning a variety of unique products to selling specific products or services. A company can create its own niche by developing something new.
To make your investment more appealing, you should consider when the demand in that particular location is high and when there are many people in need of that specific type of property in that location.
There are several ways to find out the trends in demand for different types of properties over time, including doing your own market research and conducting social media searches for what properties people are interested in across locations.
4. Use emotional story-telling
Story-telling is a powerful tool in marketing your real estate properties. It can help you connect with your audience and increase the rate of conversion.
You can use story-telling in marketing by focusing on emotion to sell more homes.
Marketing has long been a challenging field for marketers, often because it is about selling a product. The traditional approach doesn’t always work. People might not be willing to purchase a product after hearing the story of the company’s founder. Story-telling can be an effective way to sell homes because it’s more personal and emotional.
5. Send a Gift pack after each deal
When you’re closing a big real estate deal, you’re likely to need to send some boxes of documents to the seller. Maybe they are utilities bills, tax records, or anything else that’s part of the transaction.
Oftentimes, these documents are delivered by messenger or mail service. Sometimes an assistant will also take these directly from your closet or office and deliver them all at once.
Business owners need to understand that marketing does not just end when a deal is completed.
While gift packing a gift card has been a popular practice among real estate agents for some time, new research from around the world shows that this is not receiving any of the desired results.
In fact, many people are finding this practice quite impersonal and mundane. Sending gifts after closing each deal can give your clients an opportunity for a more personal connection that will contribute to better business relationships over time.
6. Create a professional website for your real estate business
There are various factors to consider when you are planning to invest in a website for your real estate business. The first and foremost criterion is that your website should be professional and it should give the right impression of your business.
To make sure that you have the best website for your business, let us analyze some of the possibilities that can help you decide which option will work best for you.
As a real estate agent, what would be better for your company is a nicely designed website with a lot of content or easy-to-manage features for users. At Web Design Nigeria we are all about creating professional and fully functional websites for value-driven businesses.
Nowadays it’s easier than ever to find the best deals. You just have to type in your location and search for apartment and house listings, filtered with keywords like “mini flat in Magodo under NGN900,000” or “affordable house for sale in Yaba.”
7. Create a strong brand
The brand of your real estate business is the most important factor in its success. It’s more than just a logo or a slogan; it’s an image or persona that represents your company and how you conduct business.
In order to gain that stamp of approval, you will need to put in the time and effort into building a solid brand. This includes everything from creating a website to collecting customer reviews on social media.
The first step to creating a strong brand for your real estate business is to have a sound value proposition. This value proposition should not only be compelling but also be based on emotions.
A strong brand promises the customer something that they want – this could be peace of mind, peace of mind knowing that their home is in good hands, or peace of mind knowing that they are investing into their future.
The second step is having a cohesive design theme to go along with your brand vision. A design theme can help convey tone, voice, and style through visual cues. It also helps establish the uniqueness of your company name and logo which makes it stand out from the crowd.
8. Organise an investment seminar for potential property buyers
As a property investor, you must know about the importance of investing in property. However, all investors don’t have the same level of knowledge and experience.
In order to help potential investors go through this process without any difficulties, we need to introduce them with the basics of investment.
Property investment seminars are an effective way to introduce potential property buyers to the benefits of buying a property.
Generally, most investors like to attend these seminars with their spouse or partner. For this reason, it is important that the seminar leads them on an emotional journey and gives them an opportunity to learn about their own personal motivations for investing in property.
9. Leverage social media marketing
Social media has become the most effective way to promote your real estate business. It is also a great option for making connections with potential clients and securing referrals.
As social media use continues to grow, more businesses are turning towards social media marketing to drive their real estate business. Social media is an effective way to reach new prospects and find out whether they are qualified buyers or not (based on their online activity).
10. Use email marketing
Email marketing is an effective way of staying in touch with your target audience. It allows you to reach out to potential customers and provide them with the information they need about your properties.
By using email marketing, you can boost the success of your real estate business by reaching out to more people. But, it is not a shortcut for success, as email marketing needs a lot of effort and time.
11. Create catchy marketing materials
Business cards are the first step in marketing campaigns. They are the most important marketing tool you can start with.
Business cards are a part of every marketing campaign. Not only do they serve as a great way to introduce yourself, they also have a clear purpose and provide information about your company.
Marketing materials can also be included in digital or print marketing campaigns. With online content, it is possible to reach a wider audience and social media platforms are an excellent channel to market your business.
Whether you are a company or an individual, it is important that your marketing materials reflect your brand voice and values.
Consider what message you want to send with your materials before getting started on this project.
Your marketing materials must be efficient and effective, this includes business cards, flyers, brochures, banners, etc.