So you have a cake business and want to grow it? Here are 10 brilliant ways that you can market your cake or bakery business online.
Let’s explore some brilliant marketing ideas to grow your cake business.
These days people turn to the internet for almost every need and wants in their life. Therefore the internet is a great way to market your cake business and generate more revenue.
You can reach new audiences in Nigeria as well as across the world and here are some brilliant ways to market your cake business online:
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Create an outstanding Business website
The first big bold step to up your marketing game is to have your online office, and that’s your website. I quite understand that you might have been marketing online before now via different social media platforms, but it’s time to step up your marketing game.
You’ve unknowingly been losing quite a lot of potential customers and return clients due to the lack of a functional business website.
Your marketing funnel would be incomplete without a website for your business.
To create a purposeful website for your business you need a domain name, web hosting, and quite a couple of other technical processes you don’t have to bother yourself about. All you have to do is engage the service of a professional web design agency or digital marketing studio, which is why we remain the best that can help you do the job and achieve your business goals.
At Web Design Nigeria, we will create a pocket-friendly website for your bakery or cake business and offer you a limitless free consultation to give you the perfect onboarding of your business online.
The domain name is the website address, and it’s going to be your online office. With this, you need to make sure that the domain name is available first before settling on any availability. It needs to have its own unique URL for easy tracking of customers’ visits as well as visitors
The type of content you have on your site can mean the difference between a successful campaign and an unsuccessful one.
Your website must be well laid out and your baked items properly displayed on the website. You need to keep in mind that your website is your online storefront.
So you want to have a cleaning of your catalog and make sure you are using the best keywords possible for each item in it.
This will help search engines find your bakery more easily, by virtue of its placement at the top or near the top of their listings when a searcher enters those words into Google or Yahoo!
The website Must be properly structured
A poorly structured website will be frustrating for website visitors, but will also make it difficult for search engines to understand what your site is about.
A well-structured and optimized web page can help both customers and search engine spiders find the information they are looking for in less time. How you structure a webpage should be determined by its content, layout, and navigational links.
The main goal of web page design is to get visitors from the home or other internal pages of the site to a particular web page.
Compliance with best practices for search engine optimization is important because it can improve your customer’s website experience and may also help you rank higher in organic searches, which means that you don’t have to spend all of your profit on advertising since you can get the best from Organic traffic-traffic coming from search engines such as Google, Bing, etc.
Use Great Photos:
Use Visuals that are relevant and attractive to your target audience.
Keep the images in proportion with the screen size of a website visitor’s device (mobile, tablet, or desktop).
Choose images for their relevance to the text on that page rather than just selecting an image because it is visually appealing. It is best if you can combine text and visuals so that the two work together.
Also, make sure that the images are well compressed so that they are not too large and slow your pages down.
Project your Business as a Brand
Include all the relevant contact details and addresses on your site so that it is easy for people to find out how to get in touch with you.
Make sure they know about what hours of operation, any other stores or outlets as well as their location
Make sure that your graphics and photos are unique, good-looking, brandable, and captivating. Strive to achieve a kind of coherence across all of your social branding efforts.
Get feedback from other people to see if they find your site attractive and easy to understand, then make changes as needed.
Update content on a regular basis so that it reflects the latest events in your business or industry. Make sure you do not have any broken links either!
Write Great Copies for your Website and Product Description
This is where so many small businesses in Nigeria often get it wrong, I can’t recollect the number of small business eCommerce websites I’ve come across and all you see on the product pages is just the title of the product, the images, and price, no description.
This is a very very bad practice and the first thing you should do in order to rank for your targeted keywords is to write a great copy.
You want to make sure that all of your web pages are unique, not just in design but also in content.
Avoid lifting content from competitors’ websites or other websites on the internet, if you can’t make your copies yourself, you can engage the service of a professional to do a good job for you and that’s why we at Web Designs Nigeria, remain your best plug as far promoting and project your business online is concerned.
Leverage Social Media
Share your posts on social media to get more likes, shares, and followers.
It is important that you provide the right content so that users can connect with it easily.
The best way to engage an audience is by providing them something of value so make sure that you are posting engaging content like videos or photos which people would want to share automatically.
It is also important to provide a call to action so that the audience understands what they should do after reading your post.
Cake/Bakery/Confectionery Website Design
Web Design Nigeria is a web design agency that specializes in creating cake/bakery/confectionery websites. We understand the importance of a beautiful, well-functioning website for businesses in this industry, and we are dedicated to providing our clients with the best possible service and results.
Our team of experts will work with you to create a website that not only looks great but also helps you achieve your business objectives. Contact us today to learn more about how we can help you grow your cake business!
Call us today at 08114900422 or 07020907689 if you’re ready to start running successful campaigns for exponential business growth.