How to Promote Your Business with TikTok In Nigeria

How to Promote your Business on TikTok in Nigeria

TikTok is a social media app that has been growing in Nigeria since it was introduced. It’s an easy way to promote your business and reach out to new customers.

– What is TikTok?

Tik Tok, the popular video and music app comes up as an option on the Google search engine when you’re trying to find content related to entertainment or promoting something.

– How can TikTok promote your business in Nigeria?

There are a number of ways you can use the app to promote your business. Firstly, add some details about your company in the “About” section and upload an introductory video for people who want more information before they follow or subscribe. Secondly, take advantage of trending hashtags so that people can find you.

The number of Nigerian users on the app is growing, and it’s a great way for companies here to advertise themselves in order to reach new potential customers.

How to Get On TikTok in Nigeria

1. Setup your account

-You can create a profile with your name and email address, or fill in the fields to keep it anonymous.

Tostart promoting yourself on the app, firstly, add some details about your company in the “About” section, and upload an introductory video.

2. Get on Trends

Secondly, take advantage of trending hashtags to help people find you on the app.

The number of Nigerian users is growing – so this could be a great way for companies here to advertise themselves in order to reach new potential customers!

3. Find your Audience

Use the app for a month to find out what your audience is interested in.

TikTok has so many different categories which you can use and explore – make sure to try Story mode, where other users can comment on videos that have been uploaded by posting their own pictures or short video clips.

4. Be consistent

It’s important to post new content every day, or at least most days.

If you’re not consistent with your posts then there won’t be much of a following – and it will take even longer for people to find out about your brand! People and social media algorithms love fresh content.

5. Know your competitors

It’s important to know what your competitors are doing so that you can outdo them!

TikTok has a feature called “Trending” which lets you see the most popular content on TikTok. This will give you an idea of how many users have been watching videos from certain brands, and it tells you if they’ve been watching a lot of videos from that company, or just the occasional video. This will help you determine where your competitors are placing their efforts and how they’re doing it – so that you can try to outdo them!

6. Work with Upcoming Influencers

You don’t need to spend time looking for TikTok influencers with millions of followers who might be too expensive or too busy to work with you.

Why not start by looking for influential TikTok users in your niche? Find people who have popular accounts and high follower counts, send them a message telling them about your business opportunity – and ask if they want to collaborate! Even just one or two posts from these influencers could get the ball rolling on promoting your business on TikTok.

7. Get into a conversation with your followers

The key to engagement on TikTok is interacting with your followers. You can do this by working out a set of questions in advance and answering them while you’re broadcasting (or even just replying to comments).

8. Make Brandable contents

The key to TikTok success is creating content that people will want to share. It’s not just about making videos of your products or services – you need to turn yourself into a brand, and make sure every post has something original in it!

9. Get Good Equipment for Quality videos

This is a big one! Remember that you’re competing with the best of the best on TikTok, so make sure to invest in some quality equipment for your video posts. If it feels difficult at first or if you want an easier way into making high-quality videos then I recommend checking out my post on how to use a phone as a video camera.

10. Use Pop Music

TikTok is known for its unique and catchy pop music, so make sure to keep that in mind when it comes time to promote your products or services! You can use the music of popular artists, or you can create your own music that’s memorable and catchy.

11. Use Hashtags Effectively

Hashtags are the key to getting people to see your posts! If you want some ideas for which hashtags to use on TikTok take a look at this article by Forbes about how they used hashtag research on TikTok in

12. Feature Other Influencers

If you need help getting people’s attention on TikTok, then one way you can do this is by featuring other influencers who have the same audience as you. When they feature your content, their followers will be exposed to it and more people might end up following you too!

13. Participate in trending TikTok challenges

This is a way to get your business out there more and also create some engagement for the brand. Tiktok challenges are a win-win situation.

14. Buy TikTok ads Make sure you set the right audience for your business and choose the best time to promote through these channels as well as using other marketing strategies around it.

15. Be creative with sponsored posts on Instagram or Facebook

This is one of my favorite ways to promote my business. It’s a great way to get your products out there and promote them.

The best part about these is that they are relatively cheap but highly effective. You can advertise on Instagram or Facebook with sponsored posts for as little as N20,000 per post, which makes it so much easier to reach the masses while still getting bang for the buck!

16. Share your contents to other social media networks

Share your content on other social media networks such as Twitter, Linked In, or even YouTube. It’s a great way of attracting people that you might not have reached otherwise and it gives them the opportunity to see what your business is all about.

In Nigeria, TikTok is one of the most popular platforms for sharing videos with more than 41 million monthly active users.

How to Make Money as on TikTok?

One of the most popular methods to make money on TikTok is to use the platform to create sponsored posts. You can promote any product or service that you offer, as long as it’s legal and ethical to do so.

However, if your business is still small-time and doesn’t have a lot of capital to spare then there are other ways in which you can make money using TikTok.

One way is by inviting influencers to promote your product. This is an effective way of getting the word out about what you have on offer, because not only are influencers popular but they also share a lot and people trust them more than they do advertisements or even commercials.

Promote affiliate products on TikTok

The platform is also a good spot for businesses that want to promote their products. You can do this by creating a sponsored post on the app and promote your product or service to TikTok users who will then be able to see it in their feed—if they are following you, that is.

Make money from followers

If someone likes what they see when scrolling through your profile, both of you win because they’ll follow you and your account will be notified about the new follower.

Offer products for sale

If you have an iPhone or a Samsung Galaxy phone, TikTok lets users buy digital content from within the app through its Store tab—including GIFs that are made by other users on TikTok, as well as merchandise like T-shirts and phone cases.

Promote your business with TikTok In Nigeria

If you’re a company that wants to promote its product or service to TikTok users, then taking advantage of the app’s sponsored posts is a good place to start. You can post about any goods or services in the same way as an influencer would do it, but you’ll be the one who pays for it.

What do you need to start on TikTok?

  • TikTok account
  • Phone with a camera
  • The camera app on your phone (e.g., Snapchat)

– Make sure you have the latest updates for the iOS or Android device operating system installed to ensure that there are no glitches when recording videos or images, and upload them instantly without delay! One of the most important factors to consider is the amount of data plan you have with your carrier.

– You will need a profile pic or avatar for your account and an intro video that introduces yourself and what kind of videos you post, which are usually 15 seconds long! These can be funny clips, lip-syncing in recordings from popular songs, filming other TikTok users, or whatever you want!

– You will need a follow button on your account to start following other TikTokers. Follow at least 30 people in order for them to be able to find and follow you as well. This is the same concept as Facebook where it recommends friends for you based on who they are connected with. If you follow them, they will follow you back.

– Create a catchy username that is easy to spell and remember so your followers can find you easily on the app or search for you in the TikTok community list of “Popular today” or “Latest”. You also want people to be able to recognize you outside of the App because it’s all about branding.


Looking to use some support in promoting your business online, Web Designs Nigeria is your best plug. You can give us a call today on 08114900422 or 08031506160. You can as well use the contact form on our page to send us your next project.

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