If you’re looking for some great logo design tips to help you come up with the perfect logo for your next Project, you’re very much on track. In this guide, we’ll share some useful logo design tips that will help you to design the next best logo for your small business.
But first,
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What is logo design?
Logo design is a branding process that entails creating a fundamental visual identity element to project the brand’s mission and core values. Logos are integral elements to the branding of a business entity. In light of this, creating a logo must be approached with lots of professionalism and precision.
A logo is formed by a combination of several elements such as icons, typefaces, lines and shapes, and more to perfectly convey the ethos of the organization while making sure that it can potentially attract the attention of prospects at first impression.
Logo Design Tips
There are different approaches to creating a logo, but irrespective of your logo design process, here are some useful tips to design a great logo for your business.
1. Versatility
“LOGOS SURVIVE BECAUSE THEY CAN ADAPT TO COUNTLESS FORMATS.” — SAGI HAVIV
Great logos are designed to be versatile, and usable for digital and prints, it has the ability to conform to any use case with little to no adjustment while still maintaining it’s most important elements. This is exactly what Sagi Haviv is trying to convey in the above quote.
3. Perfectly represents the brand
“A LOGO DOESN’T SELL (DIRECTLY), IT IDENTIFIES.” — PAUL RAND
Paul is starting to send a strong message here, A logo is said to be distinct only if it capably projects what the brand stands for, it must perfectly convey the product or brand’s messages and what they represent and also blend with the company’s values.
4. Precision that leads near perfection
“THERE ARE THREE RESPONSES TO A PIECE OF DESIGN – YES, NO, AND WOW! WOW IS THE ONE TO AIM FOR.” — MILTON GLASER
Yes! Perfection is hard to reach, but it’s worth all the effort to achieve a ‘wao’ result. A good logo should command a good first and lasting impression when presented to stakeholders, if as a designer, you present the logo and you don’t get the initial wow effect from your client, then it may mean they are not greatly impressed.
5. Clarity
“IF YOU CAN MAKE SOMETHING SIGNIFICANTLY CLEARER BY MAKING IT SLIGHTLY INCONSISTENT, CHOOSE IN FAVOR OF CLARITY.” — STEVE KRUGMAN
Clarity should be one of the major considerations for not just your logo but all your designs and marketing materials. Some designers still trade off clarity for heavy and sophisticated design, but is it worth it? The simple answer is NO! Your stakeholders will only glance at your logo for less than 20 seconds or even less, at first glance, it should immediately be clear to them what your Brend’s stands for. This is also a very salient key for memorability. The most memorable brands have the simplest of logos.
6. Timelessness and relevance
“GREAT DESIGN DOESN’T DATE.” — HARRY SEIDLER
In principles of logo design, we dwell a little bit on timelessness and relevance which are important principles to consider when creating a logo. Harry Seidler can be clearer in the above quote, A good logo must not be timebound, it must be timeless meaning it has the ability to stay relevant for a good number of years say 5 years. When you find yourself in a situation where you have to change the logo every now and then, then there are chances your brand will never get to build the much-needed awarenesses for sustained business growth and continued existence. Two of the perfect examples of timeless logos are the McDonald’s logo and the Rolex watch logo, They are great Timeless pieces that have remained boundless for years.
7. Make it work well
WHAT WORKS WELL IS BETTER THAN WHAT LOOKS GOOD, BECAUSE WHAT WORKS GOOD LASTS.” — RAY EAMES
Your logo design be it as a business owner or as a logo designer should not be majorly about you and what appeals to you alone, Your major consideration should be those who will be interfacing with your company as soon as you launch, these are stakeholders and prospective clients and the entire public, they are the ones to determine how effective your logo is, you can do a little bit of sampling with friends, families and relatives to get feedbacks from your design, taken pay attention to feedbacks that are universal and see a way to confirm. You can also use the help of industry experts to give honest insight. Apple is regarded as one of the most creative and innovative companies in the world, You can tell from their amazing half-eaten apple that took the world by storm and has become an icon of luxury that most millennials are proud to reckon with.
So, eventually, Ray Eames is right in the above quote, that; if it works well, it will also last.
9. Be creative
“SIMPLICITY, CARRIED TO AN EXTREME, BECOMES ELEGANCE.” — JON FRANKLIN
Franklin here is trying to say that it can’t be too simple except it lacks creativity in all forms. A good logo with an extremely simple design is an elegant piece to behold. Have you tried to ask why big corporations always go for simple and minimalistic designs? Yes. That’s because they’re building on the fact that simplicity is beautiful.
