9 Important Web Pages for a Small Business Website

9 Must Have Web Pages For A Small Business Website

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission at no extra cost to you.

A small business website is one of the most important marketing tools for any small business. It gives the first impression about your business’s potential to customers or clients.

Creating a professional-looking website that is easy to navigate and provides all the information a customer needs to make a decision about your product or service is definitely worth it.

Every business needs a website. If you don’t have one, you’re missing out on potential customers and leads. You should be able to reach your target audience with a website that is easy to navigate and has all of the information they are looking for.

Essential Web Pages for a Small Business Website

There are certain pages that are essential for any small business site, you may need to have consciousness of these important pages if you’re planning on creating a website for your business or performing a facelift or redesign for the existing one.


A good homepage is essential to the success of your small business. It’s the virtual reception of your business and needs to be interesting, informative and engage with customers.

This page should be designed with SEO in mind and provide an overview of the company. Rather than the homepage of your best to be in Insolation, it should systemically connect to other value pages such as services, about your company, projects or portfolio, contact page testimonials, and more.

When a prospective customer arrives on your site for the first time, it is critical that you make a good impression on your homepage. The right color choices, special features, and design elements can encourage people to explore more of your site.

If you want people to engage better with your business and eventually become lifelong customers, think about how best you can introduce what you do within the first 10 seconds. Put the most important points up front- tell your story and make it compelling by using punchy words and creative visual and aesthetic formation.

About Us Page

About Us Page Design Concept By Kukuk Andik
About Us page design concept by Kukuk Andik

An about us page is an important first step to establishing your credibility. It helps potential clients and customers understand who you are, what you do, and why they should work with you.

  • A good about us page will include things like:
  • Your company’s history and timeline
  • Your team’s qualifications
  • The services or products that you provide
  • A list of your awards or accolades
  • Your client testimonials
  • Your goals
  • Your philosophy or mission statement

An about us page for a professional services agency that provides graphic design, marketing, and web design services might include:- The background of the founders- The company’s history- Qualifications of the designers on staff, and an overview of services offered.

The About Us page is a perfect place to share information about your business. It could include social media links, what the company does, and the story behind the brand. By sharing your information in an honest and transparent way on an About Us page, you can show potential customers why they should choose to do business with you.

We’ve seen it all too often. A company goes to great lengths to create an elaborate and lengthy “About Page” that no one reads. Sure, it might sound like a good idea, but in reality, this tactic is only hurting your business by wasting time and energy on a project that may not deliver the best possible results.

The company’s goal is to provide high-quality digital content that exemplifies your business’s humane images to your prospects and stakeholders in your industry.

Products/Services Page

A services and products page is a crucial web page for any small business website. It is a place where potential customers can learn more about the products and services that the company offers.

A good way to get started with your services and products page is to first write down all of the different types of services or products that your company provides.

Then, think about which ones are most important to mention on this page. Finally, you can create sections for each type of product or service on this page describing what it is, what it does, and why it’s important.

When you’re selling a product or service, images really help. The images on your web page should be clear and show exactly what you’re trying to sell. It also helps to use language that is clear and concise in order to optimize your pages for search engines.

Contact Page

A contact page is one of the most important pages on a small business website. It is the first page that people visit after clicking on your website’s homepage or clicking a link in an email, and it’s usually the last page they visit before leaving your site.

Why have a business website in the first place when customers are finding it difficult to reach you? The contact page should provide an easy way for visitors to get in touch with you, such as a phone number, email address, or live chat tool. It should point them to an appropriate channel that they can use to get information, make inquiries, lodge complaints or get support from your business.

The more information visitors find when they arrive on your contact page, the more likely they are to stay on your site and convert into customers.

Testimonials Page

Example Testimonial From Ahref's Website
Example Testimonial From Ahref’s Website

A testimonials page gives visitors to a website the opportunity to read about other people’s experiences with the company and its products.

A testimonial from another person can be more persuasive than a product description or advertisement. When visitors see that other people have had success with the company, they are more likely to buy from them.

The testimonial page is your ‘glory page’ as a small business, it helps to add credibility and trust to your business by showing some of your clients or customers who have gotten value from your offerings; how you analyzed the issues, proferred solutions, and met their expectations.

Here are some tips on how you can get testimonials:

  • Ask your clients for a testimonial after they have received their service or product.
  • Ask for feedback in your email newsletter, social media posts, or other communications form.
  • Use an online form on your website that allows customers to submit their testimonials directly from there.

There are 10 different types of testimonials that you can leverage to make your business shine.

Case Studies / Clients/Work / Portfolio Page

Who wouldn’t have a second thought about buying from a business that doesn’t showcase examples of their works and feedback from clients?

A no-brainer way of converting lingering prospects to paying customers is by providing examples of your work on your website VIA your projects or portfolio page.

A portfolio page is a web page that showcases your work. It should be easy to find and nicely organized so that visitors can quickly understand what you do, the scope of your work, and how it might help them.

A case studies page is a web page that showcases your success stories in delivering solutions to your clients. It should include some of your best projects, as well as some of the most interesting insights from those projects.

Blog Page

Content marketing is a powerful way to grow your business. It’s affordable, personalized, and most importantly, it provides the content that will drive conversions. It’s estimated that the average American spends over 22 hours a week online reading and sharing content. That’s a lot of time to make an impression on prospective customers with great content!

The life engine of your business website is content, hence the need for a blog page on your business website.

On most business websites, most pages other than the blog page are usually left unedited for a long period of time after the creation of those pages.

For your business website to attract organic reach it needs to constantly add new value pages, this is the whole essence of a blog section on your website. What better way can you engage with your customers or potential prospects other than your blog?

A blog can be a great way to build an audience and promote your business. It also gives you a place to post your thoughts, ideas, and expertise. A blog can also help you stay relevant in a constantly evolving digital world.

The blog can also be used as a powerful marketing tool, by providing valuable content that educates potential customers about the product or service. A blog can help to increase conversion rates by providing research-driven information for people who are not yet convinced about the purchase.

It can’t be overemphasized that blogs are an excellent way for small businesses to reach out to their target market and share their expertise with them.

Search Result Page

The search result page is an interactive page that users use to find something on your website. This page has a huge impact on how likely it is for a user to click through to your site.

Search result pages are usually ranked by their relevance to the keyword that was searched, and how well they match what the user is looking for.

These rankings are then determined by algorithms, which are designed to ensure that every search result page is relevant and valuable to the searcher.


FAQ stands for Frequently Asked Questions. It is a list of questions that are most commonly asked by website visitors.

Recently, this has become one of my favorite pages for any small business. This is a very resourceful page that is customer-centric.

The FAQ page is a must-have for every small business website. It provides answers to the most common questions which customers might have before they decide to buy a product or service from your company.

The best thing about FAQs is that they are easy to create and update. You can make them as long as you want and include all the information that you think might be relevant to your customers. You can even use FAQ-rich snippets to further enhance how search engines display issue-based topics addressed on your FAQ page.

Need a Professional Website for your Business?

Web Design Banner For Web Design Nigeria

We (WDN) are a team of web developers and SEO specialists with a creative approach to web design. We believe in a clean, simple design that focuses on the user and their experience. We can help you with everything from branding, web design, and even the content of your website. Call us today on +23408114900422 or Email us.

Also Read:

How To Give Shopify Store Access To A Developer
How to Give Shopify Store Access to a Developer

Shopify is arguably the most popular eCommerce platform in the world. The cloudcommerce platform allows businesses of all scales to ably sell their products online, manage their inventory, process purchases, and offer delivery services. As a Shopify store owner who

What are the disadvantages of Woocommerce?

The best of platforms, plugins and untilities still have some cons inspite of their plethora of features. Same goes for Woocommerce. Woocommerce has a few cons that every intending user needs to understand as they decide on their choice of

How Much Does A Static Website Cost In Nigeria
How Much Does a Static Website Cost in Nigeria?

A static website is a type of website that is made up of static files that are stored on a web server. These files are written in HTML, CSS, and JavaScript, and they are delivered to the user’s web browser

What programming language is used in Woocommerce?

Woocommerce is a well-received e-commerce platform used by many businesses and organizations to create their own websites and online stores. According to recent Woocommerce stats, the eCommerce builder has been downloaded over 211 million times since its creation in 2013.

Digital Marketing Agency and web designer in Ibadan Oyo State
Professional Web Design Service in Ibadan

WebDesign Nigeria is the New-Age web design and digital marketing agency in Nigeria. We provide web design and other services for our clients (from various parts of the country including Ibadan, and Oyo State) who range from small business owners

Disadvantages Of Using Google Maps
Are there Disadvantages to Using Google Maps?

Using navigational services online such as Google Maps is rapidly increasing, making traditional paper maps obsolete. However, with all the functionality you get from using Google Maps, there are still some significant flaws that are not looking to go away

Steps to Forward or Redirect a Domain Name on Cloudflare

Cloudflare is the most generously popular Content Delivery Network (CDN) service provider among websites, domain owners, and bloggers. And that’s because of the many exclusive features they get to enjoy using the platform sometimes at zero cost. One of the

How To Give Shopify Store Access To A Developer
How to Give Shopify Store Access to a Developer

Shopify is arguably the most popular eCommerce platform in the world. The cloudcommerce platform allows businesses of all scales to ably sell their products online, manage their inventory, process purchases, and offer delivery services. As a Shopify store owner who