PPC advertising is an excellent way to help grow your business. It is affordable, easy to maintain & track, and complements SEO marketing too.
Cost-effective marketing campaigns like PPC advertising can help grow your business, making it easier to achieve your goals. It is affordable, easy to maintain, and benchmark your results.
Plus, PPC complements SEO marketing too! This type of marketing is ideal for businesses that have a limited budget and need to see quick results.
Table of Contents
What is PPC Advertising?
PPC is an acronym for Pay-Per-Click.
PPC Advertising is a form of advertising in which the advertisers pay to have their ads show up when people are searching for particular keywords.
PPC Ads can be placed on the Google Search Network, which includes the Google Search engine and other properties like Google Maps, Gmail, and YouTube. The ads can also show up on a search engine’s display network, which is made up of websites that are part of the network.
Google AdWords is the platform where advertisers create an ad campaign to be managed from start to finish using PPC Advertising.
PPC marketing is a quick strategy for driving inbound traffic that businesses may leverage for faster results when it comes to generating traffic.
Times have changed and it’s no longer enough to rely on SEO and content marketing because they’re not as fast as PPC.
PPC campaign will generate a steady stream of well-qualified leads for your company.
How does PPC Ads work?
To understand how PPC advertising works, we need to first know how online advertising works in general. In general, there are three main types of online ads:
These are the banner ads that we see on the sides of websites or pop up as soon as a new website opens. These display ads show up on all sorts of websites and it is difficult to control where they appear.
These are ads that show up when someone searches for something on a search engine like Google or Yahoo. These search ads usually show up above the organic search results because they’ve paid to be featured there.
These are advertisements that appear on social media platforms like Facebook or Twitter. Social networks usually have a platform for promoting posts and pages and showing advertisements in the form of sponsored posts.
Setting Up PPC Campaign
First, you need to bid on an ad auction – just like an actual auction. You’ll be bidding on a specific keyword just like any other.
After that, your search engine ads provider will use a set of logically complex algorithms to promote the ads they think will be the most interesting to prospective buyers.
PPC advertising is always available, so you don’t have to wait for the content marketing campaign to start being successful. With SEO, it usually takes a few months or longer before niche traffic starts coming in.
Below are some more ways PPC ads can help your business growth;
#1. PPC quickly Convert leads into potential sales
PPC advertisements can be a great way to bring in more customers. A conversion rate of 3-5% is considered very successful.
The average conversion rate for PPC ads is 1.3%. This means that you are converting 2x as many leads into sales with PPC ads compared to other advertising mediums.
Converting leads into potential sales is a key part of any online-based business approach. In order to be effective, it needs to be made a priority by the marketing team.
PPC advertising is an excellent way to promote your business. This type of advertising allows you to target your products and services to the people searching for them. You can get started with PPC advertising by setting up a Google Adwords account and targeting keywords relevant to your business.
To start, you need to know where to place ads. Google is one of the most popular search engines and has allowed businesses like mine to reach more potential customers.
There are plenty of emerging social media platforms that could be potential advertisers for marketers; namely Facebook, Instagram, Pinterest, Twitter, YouTube, Snapchat, and LinkedIn.
#2. Easy to set up and manage
PPC advertisement is easy to set up and manage. You don’t need any skills, you just need an internet connection. As long as you have the money to spend, you can get your ad up in minutes.
PPC advertising is great for people who are new to marketing because it’s very simple and low-risk.
SEO marketing can be very time-consuming. It is vital to work on your SEO continuously in order to yield the highest value. Fortunately, PPC advertising is great for generating quick traffic and it’s easy to set up. You can also monitor performance easily and make adjustments whenever necessary.
You can set up new Marketing campaigns or existing campaigns with the help of PPC advertising. You’ll be able to handle this with some easy-to-use management and tracking applications already made available by the Search engine or social media platform.
You can further monitor your ad’s performances in real-time & get an idea of where you stand & how you are performing. If needed, you can make quick changes or adjustments.
You can use social media to monitor your ad’s performances in real-time. It is easy to see where you stand and how you are performing by looking at the number of likes, shares, retweets, and comments. If necessary, you can make quick changes or adjustments before a deadline or event to ensure the best possible outcome.
#3. Cost-effective and less time consuming
PPC advertisements is an example of a cost-effective and less time-consuming way to advertise because it is cheaper than traditional, offline methods.
These ads are also beneficial because they allow companies to advertise their products or services without having the need for a physical office, employees or even inventory. This saves money and time by eliminating the need for these things.
Paid-for advertising is, without a doubt, the best way of ensuring your marketing budget is being used effectively. Structured correctly, PPC can offer some of the best value for money you’ll find across all forms of digital advertising.
Ad performance is controlled by you- the more specific you are, the better you will be able to reach out to your target customer base.
Want better visibility into your lead sources? What could be better than a guaranteed audience? By being exposed to this, you’ll be able to develop the right marketing strategy and create valuable leads.
That said, you can optimize your ads and website in the best possible way. If you’ve noticed anything wrong, such as a faulty campaign or poor SEO, you can make a quick fix.
#4. Generate consistent traffic to your website
PPC advertisements are an effective way to generate traffic to your website. They can be used for online applications as well as social media platforms. It is easy to track the performance of PPC ads and there are tons of techniques that can be applied to them.
PPC advertisement has been around for a long time now and it will most likely be around in the future too. It is an efficient way of targeting a specific audience on a specific platform, which is why many companies use it for advertising their products or services.
It’s vital that leads who come to your site or business stay with you instead of going somewhere else. As such, it’s important to get them involved in some way by making an offer, for example.
PPC advertising will provide your site with a steady stream of traffic and help you maximize your profit.
One way to monetize your blog is to choose niche blogs that will work for your business. By taking advantage of the complete exposure you can get from these specific niches, you can boost the conversion rate and therefore make more money.
#5. Pilot campaigning
Pilot campaigning is the act of running a limited campaign to test the effectiveness of your campaign and gather data on how you can improve it.
It starts with identifying a quality audience that you want to target and then testing out different advertising channels to see what will work best for you. Pilot campaigning allows advertisers to launch campaigns inexpensively and figure out ways to scale for future campaigns.
The goal of pilot campaigning is to generate awareness of a product or service in the market before it goes live.
Pilot campaigning differs from traditional marketing campaigns in that the final product isn’t yet available for purchase. The purpose of pilot campaigning is to generate interest and awareness while also reducing risk if the product has not been fully tested before release.
This marketing strategy can be seen as a form of guerrilla marketing. The term was coined by Jay Conrad Levinson, who wrote in his book Guerrilla Marketing that “the customer won’t be able to tell the difference between your tactics and real advertising.”
– Low-cost, low-risk opportunities for marketers who are unsure about whether their products will do well on the market. – More effective, less costly methods of generating content that drives conversions.
#6. PPC advertisement can go well with other marketing strategies
PPC is effective because it is affordable and offers real-time targeting. It can be an excellent complement to other marketing strategies like SEO, email marketing, and social media campaigns.
The rise of PPC advertising is a natural progression in the world of digital marketing. PPC ads are designed to be highly targeted and provide conversion rates on par with search engine optimization at a fraction of the cost. Advertisers need to take advantage of this before Google changes its algorithm again.
#7. Ads Scheduling
You can create your ad copy and then schedule your ads for different time slots. These ads will be shown on all the sites you mentioned, according to the times you chose.
When you advertise on the internet, timing is everything. You want to choose when you show your ads and what those ads contain, which is why pay-per-click advertising with Google AdWords and Bing Ads lets you have complete control over when and what types of ads you want to display.
If you want a successful business, it is important to know what type of customers you are trying to attract and how to attract them. If you can identify your target audience, then you can use the best advertising methods for them. You have to pay close attention not only to what they like but also their geographical location and time of day.
#8. Result and Performance Tracking
PPC advertisement is a great way to promote your products, services, or content. You can track results and see which of your PPC ads are performing well and you can make changes to those ads as needed.
PPC advertising is one of the most popular forms of internet advertising. There are many types of PPC advertising that target a specific audience and bring in traffic for your website.
It takes time to find the right campaign structure for your business, but once you do, PPC will be one of the best tools at your disposal as an internet marketer.
The new marketing strategies have made it easy for advertisers to understand the ROI for their investments. With social media, mobile ads, and more, it is possible to measure how many visitors are coming to the website as well as how much each visitor has spent while on the site. This data is also valuable for customer service as well as for understanding what customers want.
With PPC marketing, you can keep track of every last cent you spend and know whether or not your keyword is generating enough leads for your business.
Follow These 4 Steps to Use PPC Ads Effectively
1. Plan an effective budget strategy with a realistic financial goal in mind first
A successful PPC campaign starts with a solid strategy, a realistic financial goal in mind, and a budget that can achieve the financial goal.
The first step in planning an effective PPC campaign is to create a realistic financial goal. This will help you determine the total budget for the campaign and how much you can allocate to different aspects of your strategy.
The next step is to identify your KPIs (key performance indicators) and then build out the individual components of your strategy around these KPIs.
This includes creating ad groups based on relevancy and making sure that bids are set at competitive levels. Finally, it’s important to keep an eye on your data to make sure that you’re achieving your KPIs at all times.
2. Keep your marketing strategy SMART by defining SMART goals and writing them down
SMART goals are the most important part of any marketing strategy. SMART goals are specific, measurable, achievable, relevant, and timely.
The “A” in SMART stands for “achievable.” It is important to set goals that sound so good they are achievable and not just a pipe dream that can never happen.
In order to write down your SMART goals you need to be able to think about what you would like to achieve specifically.
For example, if one of my SMART goals was getting more followers on social media I would need to come up with a goal or something I could do easily in order to get there.
Maybe I could post daily pictures of my dog on Instagram and post them at the same time every day or post pictures of food that I’m cooking every Sunday night to keep my followers interested.
Why is it important to define SMART goals? It is important because it makes your marketing strategy more manageable and measurable. SMART goals are specific, measurable, achievable, relevant and time-bound.
The steps in order to define a SMART goal are:
1. State the goal (e.g “Increase web traffic by 20%”)
2. Set a timeline for the goal (e.g “In one year”)
3. List how much you want to spend on it in order to measure your ROI (e.g “10% of monthly budget”)
4. List what you will do with your marketing budget if this goal succeeds
5. List what you will do with your marketing budget if this goal fails
3. Select the right advertising channels to reach your target audience
It is not enough to have a catchy advertisement with a good headline in order to reach the target audience. There are many marketing channels that are worth trying out in order to find the one that will turn out to be the most effective for your product.
4. Utilize conversion tracking tools
Conversion tracking tools such as Google Analytics, Google AdWords Conversion Tracking, and Facebook Business analytics tools will give you access to an in-depth insight on how our campaigns are faring.
Advertisers are able to track the effectiveness of their PPC campaigns by looking at the number of clicks they receive and how many leads it converts to. The more information advertisers have, the better they can optimize their campaigns and spend their money more wisely.
PPC advertising is a low-cost, efficient marketing tool that lets you target your audience based on the websites they visit, keywords they type in, and demographics.
The search engine market is more competitive than ever, which has led to a significant increase in advertising spend.
PPC advertising is an effective way of acquiring new customers at a much lower cost-per-acquisition than traditional outbound marketing methods.
This is especially true because we are now able to target the right people, at the right time, with the right message. Features like retargeting allow advertisers to show ads to customers who have previously visited their website.
Need to Setup a Result-laced Ads Campaign?
Our team at Web Design Nigeria can help you get more eyeballs on your ads. Our PPC experts are qualified to handle all aspects of an ad campaign, from the strategy to the execution. If you’re not satisfied with the organic results, we’ll find you a better-targeted audience for the same price. Get Started Today, Contact us at [email protected]. Call/Whatsapp: 08114900422.