The importance of a unique identity for any business can’t be overemphasized. Aside from putting you in a position to attract new customers, having a brand logo is key to setting up branded promotional products – a technique proven to fetch returning clients for businesses.
To answer the popular question of how much a logo design might cost in Nigeria? A professional Logo design in Nigeria cost anywhere between ₦25,000 and ₦500,000. Setting up a logo for a new business is relatively affordable, however, having to do a redesign/rebranding can be somewhat expensive.
The price of getting branded marketing elements such as flyers, banners, business cards, book covers, etc. will depend on not just the printing company, but also the graphic designer you’re working with.
Why is the Cost of Logo Design in Nigeria not Stable?
The cost of logo design in Nigeria is also dependent on the platform through which the graphics designer was contacted or hired. Most graphics designers these days operate remotely by offering their services on freelance platforms, this gives them the ability to increase their service prices as they continue to gain authority and popularity in the freelance space.
On the other hand, graphic designers who work locally only get to increase the cost of their services when the need for an increase is well overdue. Thus, they get little or no boost in their standard charges, creating a gap between them and freelance graphics designers.
While these may be true, most online freelancers often would cost more because their designs cover a lot of the basic’s parts of design services – they’ll usually create brand identity packages that encompasses things like flyers, banners, letterheads, the main logo, PowerPoint Presentation slides, etc.
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How much do designers charge for a logo?
One of the most effective ways to supercharge your side hustle is to make sure your branding is fire! Starting from your logo design to all other brand touchpoints. Several research maintained that there’s a big correlation between a business conversion rate and its logo design. Good branding will generally leave a great first impression on your prospective customers making your brand memorable to them.
While ₦25,000 can get you an entry-level logo design, paying in the six-digit range from ₦100,000 above will get you a unique and timeless piece for your business.
Coming to the determining factors for the cost of logo design, there are several contributing elements; generally, the process of creating a logo is not simple, it entails brainstorming, making market research, putting sketches together, and implementing several other design concepts.
A business logo design process must be approached with logic whether you engage in the service of a professional or you choose to handle things yourself. The project must be approached with a clear-cut understanding of the values of the company and what it generally stands for.
Logo design’s iterative process calls for the development of a multifaceted concept that is properly tested, and well-refined until the final design is ascertained.
The parties involved in the design process must be open to feedback and be willing to welcome the needed changes so that the best possible outcome can be achieved for the project.
That’s why quality logo design packages don’t come cheap anywhere.
Several other factors that affect the cost of logo design includes;
1. The budget of the entrepreneur
2. Choice of the design process; to use a graphic design agency, hire a freelancer, or DIY.
3. The quality of the logo; logos that require premium touches with hand-drawn illustrations and custom elements such as fonts, and shapes will cost more than logos generated using prebuilt templates found on most online platforms.
4. The expertise deployed; the skill level and the experience of designers vary. A logo bought for N3000 from freelancers on Facebook or Fiverr cannot be compared to when you hire a proficient graphic designer or agency or get the job done.
Logo as an investment for Small Businesses
Logos are a great investment for any business owing to the fact they communicate well the visual representation of a company’s brand and mission. A business logo is one of the first touchpoints of your business and must effectively grab attention knowing fully well that the attention span among prospective customers is short this time.
Building strong credibility and trust is another reason every small business should see investment in their logo and overall branding as worth it.
In a nutshell, your logo is your foundation for an effective brand identity for business and it must therefore be memorable, communicates strong first impression, make you stand out from the fierce competition and fosters brand loyalty.
Investing in a great logo should be atop the preference list of a forward-thinking business looking to disrupt their industry and compete effectively.
Create it yourself or hire a designer?
Options that you have when it comes to creating an effective logo for your business.
Well! If you’re thinking of taking a stab at designing your own logo, then you must need be aware of the reason why some other people decide to pay professionals to handle their logo instead of doing it themselves.
If you don’t have the design knowledge, don’t have much time up your sleeves to do market research and come up with handcrafted designs and later transition the sketch to life with the right design software then it would be best to just engage the service of professional logo designers.
Web Design Nigeria Logo Design Service
But why settle for a DIY logo when you can just have a professionally designed one that truly represents your brand?
At Web Design Nigeria, we know the importance of a memorable and strong logo. Our experienced team of designers is readily available to work with you to create an effective and unique logo that makes your brand stand out from the competition.
Not only will this save stress and time, but it will ultimately pay off for your business, in the long run, to help you build trust and credibility with your prospects. Don’t settle for less, invest in your brand with w custom logo design today at WDN.
Good luck!
