Nowadays, more and more patients are starting their search for medical and healthcare information online. In fact, a recent study found that about 80% of adults looked for health information online in the past year.
There are a few reasons for this trend. For one, the internet provides easy access to a wealth of information on virtually any topic.
Additionally, many people feel more comfortable researching health issues online than talking to their doctor about them. And finally, with the rise of social media, it’s easier than ever to connect with other people who have similar medical concerns and get advice and support from them.
It cannot be over-emphasized that healthcare organizations need a great website. A website is the first impression that potential patients have of your healthcare organization and it is important to make sure you are putting your best foot forward.
A well-designed, user-friendly website can help increase patient satisfaction and encourage potential patients to take the next step in contacting your practice. Patients will appreciate the easy navigation, the ability to find the information they need quickly, and overall professionalism of your website.
So if you’re looking to improve your healthcare organization’s online presence, make sure to put a focus on creating a great website.
Table of Contents
1. Engage the service of a professional web design agency
Health care and medical websites are specialized areas, and it’s important to work with a professional web design agency that has experience in this field. Some things to keep in mind when creating or redesigning a healthcare website include:
- Creating a clear and simple menu structure so that visitors can easily find the information they need
- Understand the peculiarity of each type of health website design; for example, approaches for these websites (pharmacy website, laboratory website, health blogs, fitness website, hospital and clinic appointment booking, and management Website, etc.) Differs.
- Including clear and concise text descriptions of your services
- Make sure all images and graphics are appropriately labeled and sized
- Using easy to read fonts and colors
- Engaging the services of a professional copywriter to create compelling content
- -Ensuring that your website is mobile-friendly
2. Use high-quality imagery and videos
Healthcare is a visual industry, and patients often want to see images of the doctors and clinic before making an appointment. High-quality images and videos can help make your website look more professional and trustworthy.
Make sure all images are appropriately sized and labeled, and that you have a good selection of images to choose from. Videos can be especially powerful in conveying the personality of your practice and introducing potential patients to your team of doctors.
3. Keep your website up to date
Patients want current information, and it’s important to keep your website updated with the latest news, events, and offerings. A blog can be a great way to keep your website fresh, and patients will appreciate the added value.
Make sure to post regularly and keep your content relevant and engaging. You can also use social media to share updates about your practice.
At Web Design Nigeria, we don’t just create elegant websites, we also make sure your website and core files powering it are constantly updated to ward off any form of insecurities to the web.
4. Write Great Copies
A good healthcare website starts with a well-written, informative copy. If your text is sloppy or poorly written, it can ruin the professional look of your website design and make you appear unprofessional to potential patients. Here are a few tips for creating high-quality healthcare copy:
1. Make sure your text is well organized and easy to read.
2. Use clear, concise language that is easy to understand.
3. Avoid using medical jargon unless it is absolutely necessary.
4. Write in a friendly, upbeat tone that reflects the tone of your practice.
5. Edit and proofread your text carefully to make sure there are no mistakes.
5. Add Doctors and Patient reviews
A professional healthcare website should have a modern design, be easy to navigate and provide accurate information about the doctor or medical practice. It’s also important to include patient reviews and testimonials on the website.
Online reviews are a valuable source of information for prospective patients. They can help you learn more about a doctor’s bedside manner, level of expertise, and overall care. Patient reviews can also give you an idea of what to expect if you choose that doctor or medical practice.
Make sure to read through all the reviews before making a decision about your healthcare provider. Keep in mind that not all reviews are truthful or accurate, but they can still be helpful in providing a general overview of the doctor or medical practice.
6. Good On-Page SEO
A good medical website design will have its roots in good on-page SEO. On-page SEO is the practice of optimizing individual web pages so that they rank higher and generate more traffic from search engines.
Some of the basics of on-page SEO include optimizing your title tags and meta descriptions, adding keyword-rich text throughout your site, and setting up 301 redirects for any old URLs that you want to keep live. You can also improve your site’s ranking by installing an SSL certificate, creating a sitemap, and submitting your site to Google Search Console.
By following these simple tips, you can create professional healthcare or medical websites that will rank high in search engine results pages and generate more traffic for your business.
7. Make your website Patient-Centric
Creating healthcare or medical websites can be daunting. But by making the website patient-centric, you can make it easier for patients and their families to find the information they need. Here are some tips:
1. Use easy-to-read fonts and large text sizes. Patients may have difficulty reading small text sizes, so make sure all the text on your website is easy to read.
2. Organize information logically and use clear headings. Patients shouldn’t have to waste time trying to figure out where to find information on your website. Make it easy for them by organizing everything logically and using clear headings.
3. Use images sparingly and only if they are helpful. Too many images
4. Doctors should write content with much simplicity to carry their patients along
5. Make it a duty to always provide data-driven actionable insights to your patients
8. Mind your website’s domain and hosting tenure
When creating a website for your medical practice or healthcare business, it’s important to mind your website’s domain and hosting. Many businesses make the mistake of choosing a free website provider, which can often result in lost web traffic and credibility.
Your website is an important extension of your business, so it’s crucial to choose the right domain and hosting provider. A professional web hosting company will offer secure servers, daily backups, expert support, and more – all of which are important factors for protecting and promoting your business online.
9. Content marketing
Content is key – make sure to populate your website with helpful articles and resources that will educate and inform potential patients. You can also use content marketing to position yourself as an authority in your field, which will help you attract new patients.
10. Clean and Modern Design
Another important element of any healthcare or medical website is its design. Make sure that the overall look and feel of your site is clean and modern, and that the layout is easy to navigate. Navigation is especially important on a healthcare website, as visitors need to be able to find information quickly and easily.
A website for healthcare or medical business should be professional, easy to navigate, and informative. Include clear menus and headings, as well as search capabilities so that visitors can easily find the website. Use easy-to-read fonts and large text sizes to make the website accessible for all patients. And don’t forget to focus on good on-page SEO so that your website will rank high in search engine results pages.
Need a Professional Healthcare/ Medical Website Design?
If your current website does not completely reflect the professionalism of your practice or just want to create a brand-new website for your entity- At Web Design Nigeria; We’re offering a special deal to help you build or update your medical website.
How much does it cost to build a healthcare/pharmacy/medical/hospital website?
Depending on the features and complexity of the website, it can cost anywhere from tens of thousands of naira to a few million. Generally speaking, the more features and functionality a website has, the more it will cost to build.
Some key features that can add to the cost include e-commerce capabilities (including shopping carts and payment processing), integrating with electronic health records (EHR) or other medical software systems, custom design or development, and integrations with third-party APIs (application programming interfaces).
However, a healthcare-related website can cost from N50,000-N500,000 to design and develop. This can sometimes cover both the cost of designing and creating the site’s content, as well as the cost of developing and integrating any necessary features or functionality.
If you’re interested in getting a quote for building a healthcare website, please contact us. We’d be happy to help! Call/chat us on 08114900422 to discuss your project today.