Most email marketing platforms in Nigeria cost between ₦10,000 and ₦70,000 per month for an audience of 500 contracts – the minimum package offered by most platforms including Mailchimp. The cost of email marketing largely depends on your contact size and number of emails being sent per month.
Although other factors like the kind of features available, UI quality, and number of possible integrations can affect pricing, the contact size and number of emails sent monthly are the major determinants.
In this clarity article, we’ll take an insightful look into the cost of email marketing in Nigeria. If you’re a business owner looking to use email marketing to boost your company’s visibility and connect with more clients, you’ll want to continue reading.
We’ll be highlighting how much some of the popular email marketing services in Nigeria cost so you can make informed decisions when choosing the service to use, and also, the factors that determine pricing in the email marketing industry.
Table of Contents
Some Popular Email Marketing Services in Nigeria and Their Cost
Mailchimp
Mailchimp by any stretch is the most popular email marketing platform in Nigeria. Their basic plan starts at $6.50 per year for 5,000 monthly emails sent to 500 contacts – that’s 10 emails per month for each subscriber.
As you increase the number of contacts you have onboard, the price also adjusts to fit the new package.
The only blemish with using this service is that their free subscription only supports contacts that are no more than 500, and you can only send 1,000 emails per month. Other than that, it’s the best option if you’re looking for an email marketing provider with a user-friendly interface and a wide range of integrations.
Zoho Campaigns
Zoho Campaigns is another excellent email marketing service in Nigeria. For some digital marketers in Nigeria, it’s believed to be the best as they charge you directly in naira. Their standard plan starts at ₦900 and you can send unlimited emails, with up to 10 users.
While that’s the case, they have a free plan that offers up to 2K contacts, with 6,000 emails per month for 5 users. If you’re using a digital marketing tool by Zoho, getting their email marketing service will be the best option as it allows for advanced personalization and workflow automation.
Brevo (formerly Sendinblue)
Brevo which was formerly known as Sendinblue is one of the newer email marketing platforms that’s steadily gaining popularity in Nigeria. Their starter offers sit at $25 per month for up to 20,000 emails per month – this means you can potentially store 20,000 contacts if you send just one email per month.
Moreover, this pricing can be adjusted based on the number of emails you look to send per month, not the number of contacts being stored like the others.
On their free pricing package, they offer just 300 emails per day – you can reach out to more than 300 contacts on their free package. This extremely limited usability of their free package is perhaps the biggest downside for any new digital marketer looking for a free email marketing provider.
All the same, they’re the best choice if you’re looking for a comprehensive suite of marketing tools including SMS marketing and transactional emails.
AWeber
AWeber is a popular email marketing platform for businesses of all sizes. Their entry-level package starts at $12.5/month and is billed annually. This plan gives you access to an unlimited subscriber package, 3 landing pages, and lots more.
The key thing that makes AWeber tick is that it lets you easily integrate your sales process – perfect for business owners who want their subscribers to make purchases right away.
While that’s the case, the free plan only gets you up to 500 subscribers and basic email support. When compared with other options, it’s not a bad place to start, especially as it offers one landing page.
Ultimately, its user-friendly interface coupled with its dedicated email-marketing functionality makes it the best option for people looking to close deals directly from emails alone.
Constant Contact
Constant Contact is also a well-known email marketing provider offering service to Nigerians. Their startup plan is priced at $12 per month and the price can be marked up based on your number of contacts.
This company doesn’t have a free plan which is a bummer for most beginner digital marketers. More so, their flexible pricing based on several contracts means you can easily run up your fee uncontrollably, and pay more while still using the same amount of features. The only bright side is its user-friendly interface and straightforward email marketing solution for beginners who are ready to spend.
What Factors Affect the Cost of Email Marketing in Nigeria?
Several factors can affect the cost set by email marketing providers. For one, each uses different proprietary technology and tools to integrate features into their email marketing service, then there’s the issue of different operating costs to deliver their specific grade of service to paying customers.
Number of Subscribers
This is often the first criterion used by email marketing providers to determine prices. Most email marketing providers offer tiered pricing where the price increases as your subscriber count grows. Also, some are a little strict on the rule as your services will immediately stop till you make an upgrade, or just automatically charge your credit/debit card.
Feature Set
Different pricing tiers often come with varying levels of features and functionalities. Basic plans might have limitations on the number of emails you can send or the level of automation you can achieve. More advanced plans might offer features like advanced automation, A/B testing, and detailed analytics. Meanwhile, the general cost of a particular email marketing provider depends on the kinds of features they have in their product.
Number of Emails
Some providers base their pricing on the volume of emails you send. This can be a monthly allocation of emails or a pay-as-you-go model where you pay per email sent.
Customer Support
The level of customer support you receive can influence pricing. Some providers offer premium support options or dedicated account managers for higher-tier plans.
Conclusion
The cost of email marketing in Nigeria can vary by the service provider and capacity of their system. You can often start with a respectable plan that starts at $15 monthly – assuming you’re only looking to pick from the best services.
Email Marketing Service in Nigeria
Let’s help you set up a seamless self-Managed email hosting for your business.
At Web Design Nigeria, we have a clear-cut understanding of the significance of efficient marketing communication for your business. That’s why we proudly offer our Self-Managed Email Hosting service, designed to help elevate your communication game while putting you in control.
Our email marketing solutions furnishes your business with tailored email communication, making it possible to communicate with your prospects using professional email addresses and also manage your email campaigns with several easy-to-use email management tools, you can effortlessly add, delete, or modify email accounts as your team grows or changes. Even more you can schedule your email campaigns based on groups and more.
You will essentially benefit from a secure and reliable platform that safeguards your sensitive information. You can be sure of prompt delivery of your email campaigns, giving your business a polished and dependable image.
Also, there is no cause to worry about the technicalities with our expert email marketing specialist, you will get all the support to create your accounts and accustomed to handling your email communications using the platform.
We can also help integrate your email software of choice seamlessly with your website to help hone your marketing campaigns.
Upgrade your communication experience with Email marketing service at WDN. Enjoy personalized email addresses, efficient management, and unmatched security – all under your control. Focus on growing your business while we ensure your email communications are at their best.
We got you on this! Call 08114900422 or email us to get started with your email marketing campaigns today.
