Effective Blogging Tips for Small Businesses

Effective Blogging Tips for Small Businesses in Nigeria, Ghana, Kenya, Africa in 2021

Are you a small business owner with a blog? If so, then you know how difficult it can be to stay on top of everything.

New blogging tips and tricks are constantly being released, which means that the old ones become obsolete.

With all these changes, it is easy to forget what actually works and what doesn’t work for your business.

To help simplify things for you in 2021, we created this list of 10 effective blogging tips that will give your business an edge over others!

In this blog post, we will cover smart business blogging tips to grow your business online. Blogging is a great way to create content for your company’s website and provide value to your customers.

These tips are based on what we have seen work well for clients over the past few years.

Benefits of blogging for small businesses

There is no denying the power behind search engine optimization(SEO) when blogging for small businesses.

If you blog on a regular basis, using the latest content management software to post articles of interest to your target audience, having your own website will save you money in advertising costs.

It’s true that outsourcing parts of blogging work can cost a bit more than just writing posts yourself, but there are business owners who don’t have time to write posts and they think it is worth paying someone else upfront even if they might be getting less return for their investment.

One of the many benefits of blogging for small businesses is building online exposure. 

Online marketing liberates companies from the traditional and often protracted process of advertising, by which they have to wait for months or years before an ads’ signs are spotted by potential customers at a shopping mall.

Furthermore, what’s more, online marketing provides companies with a great opportunity to interact with their target audience – people can ask them questions and share their thoughts on topics that interested them in real-time.

Blogging offers long-term value as it establishes brand credibility and builds up customer trust through engagement and dialogue.

There are many more benefits for small businesses to blog. They simply blog their way to growth when done properly.

Some of the benefits include having a place to engage with their customers, increase brand awareness and credibility through social validation, establish themselves as an authority on a specific topic that resonates with the blog’s audience, and ultimately get better leads.

It is possible for small business owners to introduce new products or services in a way that feels more transparent and trustworthy. With time blogging can be used by professionals in any industry to ward off competitors from taking away prospective customers.

Professional companies often end up going much farther than just sign-up sheets at conferences or tradeshows due to bloggers being able to offer information about their products and services online without those qualified prospects ever having met them in person.

The benefit for a small business to blog is the ability to make their company and products or services known to potential customers online.

This can be done through blogging about subjects related to their product or service, posting frequently, or writing content that adds value to the lives of its readers.

A well-written blog post can easily go viral and help a business grow in reach and profit among new target audiences quickly.

Blogging is a powerful way to build authority and develop credibility, domain expertise, and backlinks for your business. It gives you the opportunity to engage with other bloggers in a niche field like yourself.

Blogging organically attracts people who have strong interests in what you are blogging about and builds relationships with them that might result in referrals or shares on social media.

You will establish thought leadership, set up content marketing platforms where customers or prospects can find you, have the chance to increase search engine rankings by linking newly created blog posts from your website back to original web pages anchored keywords, and finally blogging will help to generate potential leads by giving bloggers tips on best practices for generating traffic through guest blogging.

How to Start a Business Blog; 5 Straightforward Steps

1) Choose a Platform or Medium of Blogging

It really depends on what you need your blogging platform for. For most bloggers, it’s best to just blog for fun and then post their content onto social media sites like Facebook or Twitter for wide distribution of their work.

But for business blogs that are looking at monetizing or lead generation, selling ads, getting corporate sponsorships, or otherwise earning income from the site, WordPress is probably a better option than other platforms because the programming and payments system is well-established and the Open source software for website management is SEO-friendly.

2) Get Domain and Hosting


A domain is the address of your site while hosting is where all of the files live.

Together they make up what’s called a web host. You can get both from us at an affordable price with no contract or commitment required. We offer 24/7 customer service to help you out if anything goes wrong.

Our packages at Web Design Nigeria are designed to give you everything you need in order to start blogging right away without having to worry about any technical details.

The solution we offer comes with free corporate email accounts, SSL certificates, and more so that you can focus on what matters most – creating content for your readers!

We also have some great features like SiteLock® Security Suite which protects against malware and phishing scams as well as Domain Privacy Protection which keeps your personal information private by masking it from spammers who may be trying to steal it online.

With these features, there’s never been a better time than now to get started on building your blog empire!

3) Build your Blog or Website

blog design and redesign in lagos Nigeria

If you already have a website, we can create a blog section on your site, if not, you need to have your own business website.

Building your own blog or website can be an overwhelming task. But it doesn’t have to be! We make the process easy and affordable.

It’s perfect for anyone who wants a simple, professional-looking site that they can update themselves without having to learn HTML code.

You’ll also get access to all of our free resources – tutorials, templates, and more – so you’re never left on your own.

We provide the best web design and development services for bloggers, entrepreneurs, small businesses, and more.

Our team of experts will help you build your site from scratch or improve an existing one to better suit your needs. We offer responsive designs that work on any device so your site is always accessible to everyone.

Now that your blog is ready, here are the tips to grow your business blog;

Effective Tips to Create a Conquering Small Business Blog

1) Be consistent with posting

It is important to be committed to publishing at least one blog article per month if you want a successful company blog.

Many people think they can just post once or twice a year and it will be fine, but that is not true!

Posting consistently helps engage your audience and build trust by always presenting fresh new content each time someone visits your website.

2) Create an editorial calendar

An editorial calendar is a document that will allow you to plan when and what content you’ll be publishing so it does not just spur of the moment.

It helps make sure your blog posts are consistent with each other, contain relevant information for your audience, and are always published on time.

If you don’t have any ideas or any experience, it is okay to start with a template. There are many free templates available online that can be used for any type of blog post you want to publish.

The key thing about an editorial calendar is planning ahead and not waiting until the last minute or even worse forgetting what your plan was!

It will also help keep all of your blog posts organized and you can easily check off what has been done!

3) Conduct Keyword Research and Competitive intelligence

Keyword research tools are useful not only for SEO purposes but also to maximize the potential of content marketing.

Competitive intelligence used to be a difficult and time-consuming process that required hours of tedious keyword and market research. No longer. Today, the best keyword research tools make it easy to perform detailed competitive analyses even when you’re on the go.

Having an idea of what keywords you want to target is really important when it comes to blogging. The more relevant the keyword, the better chance your content will rank higher in search engines like Google or Bing and draw a larger readership.

The best way to start off with this process is by brainstorming different topics for blog posts that would be helpful and related to your niche or industry.

This will come in handy when you are coming up with ideas and titles for content.

You can also use Google Keyword Tool to research what keywords people are currently searching that may be relevant or could help improve your SEO ranking.

Google Keyword Tool – Free to use, displays search volume data and costs for keywords. The Google Analytics keyword tool is also a great resource because you can see what people are searching for already, as well as the projected amount of traffic that particular keywords will generate.

Tools like, The Hoth Google Keyword Planner, Ubbersuggest, Scrapebox, Majestic SEO, and Raven Tools, Long Tail Pro are good for finding all of the potential keywords in a domain’s backlink profile.

There are a number of different tools that work with hints and attempted linking patterns to help make your keyword research efforts more efficient.

There are two types– simple link crawlers and stats programs which also map out related pages. If you just want to know how a specific site is linked internally or externally, then there are simple and free tools for checking those domains individually.

This is why we’d always tell our clients to make sure they engage the right expertise for the perfect positioning of their business online.

4) Provide Value for your Blog Readers

In order to blog effectively, you need to provide value for your readers. For example, if a small business is selling shoes online they might write about the latest shoe trends and their top picks from this season’s designs.

5) Include Relevant Information in Posts

If people read your posts with interest and find it helpful, they’ll likely share your blog posts with their friends and followers on social media. For example, if a small business is selling shoes online they might write about the latest shoe trends and their top picks from this season’s designs so that readers who are interested in new styles or looking for something to wear at an event will read them.

6) Provide Better Customer Service Online

In order to provide better customer service online, small businesses might consider hiring an intern or freelancer. A blog post on how to hire the best freelance writer for your needs could include a list of questions that you should ask when recruiting someone and tips on what makes them a good fit in terms of personality, experience, and qualifications.

– A freelance writer’s skills can be a great way to supplement your company’s services without hiring another employee.

– The best freelancers are punctual, professional, knowledgeable about the subject matter you need to be covered, and have a good writing style that appeals to readers.

7) Put Social Media on Your Blog Posts

Facebook, Twitter (maybe not for now due to the current ban in Nigeria) , Instagram, TikTok, etc.

Including social media links on your blog posts can provide readers with more information about you or the topic of the post, as well as give them different ways to easily share it. You could also include a hashtag for people following along on Twitter and other platforms.

8) Strive to achieve Optimized Blog Lengths

Create a blog post for every day or week

Your blog posts can range from 500 words to 3000+ words. The key is that the content should be optimized for a specific keyword – try and stay with around 1000-2000 words in length so you don’t confuse your readers or provide too much information at once.

The best way to measure if your blogging efforts are paying off is by reviewing the number of visitors to your site. If in a month you have 150-300 new visitors coming to your site, then it’s worth continuing and scaling up the frequency or length of each blog post (provided they’re high quality).

If your website or blog does not currently have a way to show you a benchmark and analytics report where you can see a daily, monthly, annual report where you can see how your web or blog is faring on Search Engine Result Pages (SERPs) then you need to give us a call today. So we can support you with implementation.

9) Use a lot of visuals (videos, Images, Infographics)

Include a lot of relevant images (caution! don’t overdo it) on each page with descriptive headlines.

This will make your blog look refreshing and more interesting – not to mention, give potential readers more things to click on and explore.

Statistics show that articles with at least one image will garner up to 250% the number of clicks than those without any pictures in them.

Choose from striking graphs, infographics, pictograms (or icons), typograms (or symbols), or stylish illustrations for adding visual zest to your posts.

Many writers find it difficult to come up with ideas for new topics when they are struggling to blog consistently- so I want If you want to include a lot of visuals – use some of the following techniques:

Use numbers in your content not only as a means to break up a paragraph but also as an intuitive way to convey meaning and introduce numeric data: 84% of adults aged 18+.

Create charts and graphs for numerical information. It makes it easier to digest specific amounts. A pie chart with labels is much more easily understood than a number in isolation.

When using video or other forms of media, upload quality images that illustrate points from the video – for example, screenshots of visual stories used in conferences; the person standing on stage giving a talk about her business; or quotes from written speeches. With so much content on the internet, it is important to make content that stands out.

– For video or other forms of media, use captions and subtitles in videos because not everyone speaks English fluently – and they are also good for search engine optimization (SEO).

10) Ask for comments from readers

Asking for comments from readers is a great way to generate more interest in your blog posts. The comments can be used as future content ideas and make the post feel even more authentic.

Engage with your readers, this will show that you’re a responsive business, no one wants to deal with a fish has been used as a scary term for digital marketing in the past. It’s time to start using it positively and create relationships with your readers

11) Categorise your posts well

Categorising blog posts can help with keyword research, it also helps readers to find the content they are looking for easily.

Make sure you have links back to your homepage in every post

Links from other sources will bring traffic and build a strong web presence. Make sure there is a link on your website directing people back to where they came from.

12) Show dedication and Passion in your tone

Your tone of voice really matters, if you are passionate about what you are writing, your readers will share the same feeling.

13) Avoid Copyrighted Materials

As a small business, you don’t want to get caught up in any form of legal backlash as a result of using other people’s work. Create your own videos and images, you can use pictures from day-to-day activities and events in your office. If yours is a small blog, you can stick to using Creative common materials and make sure to always reference the source of the materials you use in your posts.

14) Don’t overdo it with your social media accounts

There is no need to have more than one account on any of the popular platforms, you will lose out on followers if they don’t know which one to follow. Consider using an APP like Hootsuite that allows you to manage all of them from a single interface and schedule posts ahead of time.

15) Create a blog post for every day or week

Doing this will help you keep up with the latest news and developments in your industry as well as provide fresh content to readers who visit your site regularly. If you find that it’s too difficult, just focus on one topic per month instead of all things about social media.

16) Refrain from including irrelevant links in your posts

It’s important to provide a link that readers can click on if they want more information about the topic you’re writing about, but don’t include other unrelated things and expect them to follow through with it at all! Provide only three or four related links max so people know where else links and call it a day.

17) Start with an introduction that captures their interest

Don’t make your readers wait to find out what you’re going to talk about, just give them the goods upfront! Start off strong with something they can sink their teeth into.

18) Re-post old content if appropriate

If you’ve written something really on a topic that is still relevant and you want to revisit it, now or six months from now, don’t hesitate. Your readers will appreciate the update just as much as they did when you first posted about it!

Need a Professional Website?


Web Design Nigeria is an award-winning web design company that specializes in creating websites for small business owners. We offer a wide range of services, from custom website design to search engine optimization and social media marketing.

Our team has been designing websites for years and we are always up on the latest trends in web design so your site will be on top of its game! Contact us today on 08114900422 or 07020907689 to get started with your new website or blog.

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