Nigeria has a population of over 180 million people, making it the most populous country in Africa and the 7th most populous country in the world. This makes it a very attractive market for online retailers.
However, there are some challenges that come with doing business in Nigeria. Firstly, there is a lack of reliable infrastructure, which can lead to unreliable internet connections and widespread power outages. Secondly, there is a lack of trust among consumers when it comes to ecommerce transactions. Finally, there is a lack of consumer spending power, as the majority of Nigerians live below the poverty line.
Despite these challenges, there is still tremendous potential for growth in Nigeria’s ecommerce sector. The country’s growing population and increasing levels of internet and mobile penetration are providing a large and growing market for online retailers.
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Some Ecommerce Statistics in Nigeria
According to Statista.com “Nigerian e-commerce platform Jumia had 6.8 million active customers in the last quarter of 2020, up from 6.1 million LTM (last 12 months) active customers in the corresponding quarter of the previous year. The platform is available to customers in several African countries.”
- Fashion and beauty are two of the most valuable ecommerce sectors flourishing well in Nigeria
- Personal Care and Food are the fastest growing ecommerce sectors in Nigeria
- There is an estimated 76.7 million online shoppers in Nigeria
- Jumia is the largest online marketplace and Ecommerce website in Nigeria
List of Top Ecommerce sites in Nigeria
It’s been quite a journey for Jumia Nigeria. We started out in 2012 as Africa Internet Group (AIG) with a mission to improve the lives of Africans by leveraging technology. We wanted to make it easier for them to access essential services and products online.
The number of active customers on Jumia’s platform has increased by over 50% in just one year, with 6.8 million people using it during Q3 2020 compared to 5 M last quarter! The stats come from Statista who say this is “due largely to wider outreach and growth within Africa.”
Nearly a decade later, the platform have become one of the largest ecommerce platforms in Africa offering millions of products across categories ranging from electronics and fashion to groceries and home appliances.
Customers can shop conveniently online or through our mobile app, and they enjoy free delivery for orders above a certain amount. Jumia Nigeria has also create thousands of jobs directly and indirectly.
Konga is a Lagos-based online marketplace for real goods that is exclusive to Nigeria. Konga was started in 2012 and has quickly grown to become Nigeria’s second-largest ecommerce marketplace. Strategically located in key cities such as Lagos, the capital Abuja, and Port Harcourt, Konga has been able to reach a wide range of consumers throughout the country.
In addition to its online presence, Konga also has a large number of physical stores where shoppers can buy products in person. This combination of online and offline retail outlets has given Konga a significant advantage over its competitors.
In 2020, Konga.com had around 23 million internet visits. Between 2017 and 2020, the number of visitors to Konga.com dropped dramatically according to data on statista.com. The website, however retains it’s position as the second biggest online shopping site in Nigeria.
Supermart is a Lagos-based online grocery business that also provides home delivery service. Supermart.ng is the leading online supermarket and grocery delivery service in Nigeria. You can get food and beverage items delivered to you the same day.
You can buy groceries on Supermart.ng and get the greatest food deals compared to any other online store in Nigeria, according to Supermart. The grocery prices are reasonable and it is fast becoming an online shopping site of choice for most lagosian who would like to shop their groceries and food supplies online.
Kara is a leading online store in Nigeria where you can find all your Mobile Phone and electrical needs. You’ll be able to purchase anything from kiddies items, Laptops Computers & Office Equipment for the best prices possible!
Located in the epicenter of Nigeria’s digital economy, Kara is a 24×7 online store where you can find all your needs for modern living.
PayPorte is a company with ambitions to change the way people buy clothes, providing an innovative solution that allows customers access clothing from multiple brands in one place. Paypione was founded by young entrepreneurs whose tech skills combined them into something greater than themselves – this team has grown from 2 people at its inception four years ago into over 100 employees today as it continues expanding across Africa and beyond!
How do I start an Ecommerce Website in Nigeria?
If you’re looking to start an ecommerce website, there are a few things you’ll need to do in order to get up and running.
1. Research to find the perfect product Niche
E-commerce is one of the newest and most exciting ways to do business. It offers entrepreneurs a way to reach a global audience with ease and convenience, allowing them to sell their products and services without the hassle of traditional brick-and-mortar businesses. But starting an e-commerce business can be daunting, especially if you’re not sure where to start.
There are millions of ecommerce businesses out there, so it’s important to narrow your focus and find a niche that you can thrive in.
2. Come up with the Ideal business Name
Choosing the right name for your ecommerce business is one of the most important first steps you’ll take. The name you choose will be a big part of your brand identity, so it’s important to spend some time brainstorming and researching before making a final decision.
There are a few things to keep in mind when choosing a name for your ecommerce business:
1. Your name should be reflective of your products or services.
2. It should be easy to remember and spell.
3. It should be unique enough to stand out from the competition.
4. It should be available as a domain name (with .com.ng, .net, .com, .ng etc.).
3. Choose your legal structure, Register your business
Decide on the legal structure of your business. E-commerce businesses can choose to be sole proprietorships, limited liability companies, or corporations. Each type of business has its own PROS and CONS, so it’s important to consider which one is right for your e-commerce business.
Once you’ve chosen the legal structure for your e-commerce business, you’ll need to register your business with the government. To do this, you’ll need to obtain a Business Tax ID number from the IRS and a State Tax ID number from your state government.
CAC in Nigeria is the Corporate Affairs Commission. The Corporate Affairs Commission (CAC) is a federal government agency charged with ensuring that companies and organizations incorporated in Nigeria comply with the statutory requirements for their incorporation and operation. The agency also regulates the registration of businesses, trades, and patents.
4. Choose an e-commerce platform and create your website
To start an ecommerce business, you first need to choose an ecommerce platform and create your website. There are a number of different platforms to choose from, so do your research and decide which is the best fit for your business. Some popular platforms include Shopify, Magento, Prestashop and WordPress + Woocommerce.
Once you’ve chosen a platform, you’ll need to design your website and populate it with products. You can either create your own products or source them from suppliers. Make sure your website is optimised for search engines so that potential customers can easily find it online. You’ll also need to set up payment processing and here are the best payment processing companies in Nigeria.
Planning and launching a successful ecommerce business takes a lot of hard work, Which is why we recommend you use the service of a professional Web design company to create the ideal ecommerce website for your business.
Ecommerce Web Development In Lagos, Nigeria
At Web Design Nigeria, We offer professional ecommerce web development service in Nigeria for businesses looking to reach their customers.
Our team knows how important it is to make a good first impression and we have the expertise needed to create an effective website design that sells your brand.
Our designers focus on user experience and conversion rate optimization, so you can expect a site with high-quality content, easy navigation, and clear calls-to-action.
List Your Products
Now that you have your eCommerce website up and running, it’s time to start listing your products. If you’re selling physical goods, you’ll need to take high-quality photos of your products and write compelling product descriptions. If you’re selling digital goods, make sure your products are well-described and easy to find.
To get started, log into your eCommerce backend and navigate to the product listing page. From here, you can add new products or edit existing ones.
To add a new product, fill out the required information such as the product name, price, photo, and description. For digital products, make sure to upload the file to a secure server so customers can download it after purchase.
Put together a good marketing strategy
Starting an online store can be a great way to make money, but it’s important to have a good marketing strategy in place in order to be successful.
Some tips to help you get started include creating a strong branding strategy, developing a social media presence, and using paid advertising.
It’s also important to make sure your website is optimised for search engines, so that potential customers can easily find your store.
You may also want to consider partnering with other businesses in order to cross-promote your products. By following these tips, you can give your ecommerce business the best chance of success!