A logo is one of the most effective ways to give a brand its identity. Whether you already have things going with your branding or you’re just starting, a logo will no doubt add a level of professionalism and identity to your brand.
If you’re a business/brand owner in Nigeria, you’re in luck. In this article, we will teach you how to design a brand logo in Nigeria. We will cover a step-by-step guide to building a brand identity, and designing a logo in Nigeria, what to choose when designing a logo, how to create a free logo in Nigeria, and how much for logo design in Nigeria assuming you’d like to outsource the entire project to a freelancer.
Table of Contents
Step-By-Step Guide to Building a Strong Brand Identity in Nigeria with a Professional Logo
This is the first step to designing any logo. if it hasn’t already been done, you need to first understand the types of logos there are, There are seven major classifications of logos, in one of our older blog posts, we discussed 5 types of business logos that are mostly popular with Nigerian brands, We will recommend you also visit the post on Logo design tips for better understanding.
Next, you need to create a brand identity before going forward with your logo design, you need a solid grip of logo design principles to approach this.
Step #1 Do Some Market Research
While it’s always recommended to be unique when building something, especially a brand identity, you also want to do some market research so that whatever you’re coming up with isn’t a lot farfetched from what’s relevant in the industry. For example, making a football/sports-themed logo for a brand in the finance industry isn’t advised – if at all, it’s best to keep things abstract.
Part of your market research objectives is also to carry out competitor research to know what’s currently working for the existing participants in that space. Of course, the relevance of this goes far beyond logo creation, so an in-depth knowledge of your competitors will be instrumental in the success of your business in subsequent years.
Step #2 Come up with Ideas
After your market research, you want to proceed to putting your findings into practice. Here, you want to make sure you’re as unique as possible, but not too obscure to be unnoticeable to your target audience.
It’s in this stage that you begin to come up with logo ideas. Whether you choose a wordmark, lettermark, brandmark, combination mark, or emblem, you want to make sure that you’re not just creating what your audience won’t be able to interact with.
Step #3 Sketch your Design Ideas
First, you want to know that no design idea is not worth putting down, and the more you put down the more you increase your chances of actually picking something that ticks for your brand. You can choose to gather ideas from different logos, or just draw from scratch based on what you’ve learned from researching your competitors.
Step #4 Design the Logo
In the course of our brand identity creation, creating a visual impression for your brand starts with designing a logo for it. In doing this, you want to keep in mind, the basic rules of logo design; be simple, relevant, memorable, timeliness, and original.
Right Combination of elements when designing a brand logo
Of course, what you choose when designing your brand/business logo will ultimately be connected to your findings after market research. Now let’s look at certain elements you want to consciously consider during the logo design.
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Colors
Ideally, it’s recommended not to go above three colors when designing a log or any professional item in general – preferably you want to stick to two. However, you should be concerned with the proper use of color psychology.
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Fonts
When it comes to picking fonts, assuming you’re using a wordmark or lettermark, you want to pick something thaque, but also legible. More so, the fonts you choose should resonate with the kind of brand you’re creating. For a lifestyle-based niche can go with an italic-style font, but it’s not ideal to use such for something related to finance.
How to Design a Logo for Free in Nigeria
After learning the step-by-step guide on how to build a strong brand identity and design a logo in Nigeria. Your next objective should be learning how to create it for free, especially if you’re looking for where to explore without wasting much money.
Typically for logo design, you’ll need a graphics design platform. There are graphics design platforms that offer free packages that you can use to practice your designing skills before deciding if you’d like to pay for advanced features. Although all are quite related to each other, there are some functions present in one that you may not find in another so it’s recommended to try multiple of them when designing the logo.
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Canva
Canva is a dynamic graphic design tool with thousands of templates, graphics, and design elements to help either fast-track your logo creation process or create it from scratch. Aside from being arguably the most popular option, it’s also the option to have the easiest UI to work with.
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DesignEvo
DesignEVO is an online platform for creating custom logos with templates and design elements. Users can customize logos for free or access premium features for a fee. It’s a user-friendly tool suitable for individuals and small businesses seeking professional logo design without advanced design skills.
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Wix Logo Maker
Wix Logo Maker is a tool by Wix that simplifies logo creation for websites and businesses. Users input their brand details, and the tool suggests logo designs. It offers customization options, making it easy for users to create professional logos without design expertise.
How much for Logo Design in Nigeria?
If you’re looking to get a top-notch logo design that is timeless and properly conveys your brand’s vision, then hiring a professional logo designer remains the ideal choice.
As touching on the real cost of designing a logo in Nigeria, We have covered this already in this post on How much a logo design truly costs in Nigeria.
However, The entry-level price for logo design in Nigeria is around ₦25,000. This can get you a basic logo with different color combinations and resolutions of profile pictures, banners, etc.
While that’s the case, prices can go as high as ₦1,000,000 for a comprehensive visual brand project which will involve creating different versions and types of logos, alongside pictures, and an animated video format for the design.
Although a logo is something that any business owner can get done by learning how to use digital marketing tools like Canva, it’s sometimes recommended to give the project to a professional designer especially if you’re working on a robust project and won’t have the time to follow the step-by-step guide to creating a brand and logo.
Professional Logo Design Service in Lagos, Nigeria
Why settle for a DIY logo when you can just have a professionally designed one that truly represents your brand?
At Web Design Nigeria, we know the importance of a memorable and brandable logo. Our experienced team of logo designers is readily available to work with you to create an effectively unique logo that makes your brand stand out from the competition.
Not only will this save stress and time, but it will ultimately pay off for your business, in the long run, to help you build trust and credibility with your prospects. Don’t settle for less, invest in your brand with w custom logo design today at WDN.
Good luck!
