Content creation is one of the hottest ways to make money from home in Nigeria. You can choose to either freelance for others or decide to be the face of your brand and mix your content creation activity with influencing.
While the former is usually the easiest to give you a good experience with the space while you’re earning some cash on the side, the latter will require you to survive by yourself with some home that the algorithm of the platform you’re using shines on you.
Now the question on the minds of anyone that want to start content creation in Nigeria is; how much does it cost? Although there’s no hard-fast answer to this, if we consider multiple types of content being created today, we’ll understand how much it’ll cost to delve into the content creation world.
In this clarity guide, we’ll be taking content like blogging, graphics design, video creation, and music/beats creation into consideration.
Table of Contents
What’s the need for content?
The need for content in selling and gaining visibility in the fiercely competitive world of business and tech is very important. Being contentful is needed to sell, looking at the fact that people are tired of being marketed to.
Hence, they prefer to be informed of the benefits and advantages of buying a product or service. Quality content masterminded to inform, engage, and persuade potential customers is constantly required.
Well-crafted will help showcase your content, expressively pinpointing the product benefits, addressing the customers pain points, fostering trust, establishing your authority in your industry and ultimately guiding prospective buyers through their purchasing journey.
Effective content establishes a connection, creates a pathway for a positive perception and leads to encouraging conversion.
How Much Does Blogging Content Cost in Nigeria?
Apart from what it’ll cost you to set up a blog – web hosting, and others. Getting to know the costs to put content on your site is another ball game. For a start, most entry-level freelancers in Nigeria charge ₦4 – ₦10 per word.
For a 1000 words article which is the average word count of most blogs, that’s at least ₦4,000 per article. Obviously, if you’re doing it yourself this price will be replaced with the time you’ll be spending on each article.
How Much Does Graphics Design Cost in Nigeria?
The average graphics designer charges anywhere between ₦30,000 and ₦300,000 for a gig – whether it’s a simple picture edit, logo creation, or infographics design, banner creation, social media update posts or complex gigs like branding and rebranding. Now, this price is assuming you’re not hiring a celebrity graphics designer to do your work.
Meanwhile, it’ll cost you pretty much the same on a one-time fee for a credible graphics design course which will take you around 6months of dedication to get going in the graphics design world.
How Much Does Video Creation Cost in Nigeria?
Depending on the type of video you’re creating, the price of video content creation including things like editing can range anywhere between ₦150,000 and ₦10,000,000. This price range encompasses video types from short 30-second promotional video ads, standard 3min music videos, and even 2-hour-long movies and documentaries.
Although learning the craft won’t cost you more than ₦1,000,000 from a reputable video creation brand in Nigeria, the journey to going fully pro is quite a challenge. Aside from competition, you have to deal with the cost of equipment for videos.
How Much Does Music/Beats Creation Cost in Nigeria?
Now this is quite dynamic as it depends on the type of deal being struck with the musician in question. Prices can range anywhere between ₦10,000 for a local studio beat/session, to ₦500,000 for a standard studio session.
Meanwhile, there can be agreements where the producer/beat creator gets paid in royalties which can shoot up the cost to be astronomical depending on the success of the song.
As the type of content varies, so does the cost of producing them. You have to narrow down to your specific content creation niche to properly understand how much it’ll cost to get things done there.
Lastly, even though it seems way cheaper to do it yourself, you save a lot of time hiring an expert to create your content – essentially saving your time and spending more money.
