There are a few key reasons why construction businesses should have a website. First, a website is a great way to showcase your work and attract new clients.
Second, it’s an easy way to share information about your services and pricing, and third, it’s helpful to keep in touch with current clients.
A website is also a great way to connect with potential employees. You can post job openings, search for candidates, and even review resumes online. And finally, having a website is an effective way to market your business online.
You can reach out to new customers through online advertising and social media platforms.
Table of Contents
List of Some compulsory pages for a construction website
Every small business website has web pages peculiar to their nature of business, The same goes for a construction website, we have important pages such as the about us page, services page, project or portfolio page, contact us page, and maybe product page depending on the business.
The home page is the first thing that visitors see when they reach your website. It should introduce them to your company and what you do.
The About Us page intimates people coming in contact with the business for the first time on the internet about your company, its history, and who works there. The services page showcases what services you offer and how to contact you for more information or to hire you. The contact page provides all the necessary details for potential customers to get in touch with you.
Other extra pages may be the maintenance page, 404 error page, Career page to announce vacancies in the company, blog or press pages, and e-commerce product pages if applicable.
Key Features for Construction website
#1. Modern Responsive Design
There are certain key features that any professional construction website should have in order to attract clients. Firstly, it is important that the website has a modern and responsive design.
This means that the website should be designed using up-to-date web development technologies, and it should be optimized for mobile devices as well.
#2. Clear and concise information that projects the brand
The website should contain clear and concise information about the construction company and its services. Potential clients should be able to quickly and easily learn about what the company does, what areas they serve, and what their prices are. Thirdly, the website should showcase some of the company’s past projects. This will give potential clients an idea of the quality of work that they can expect if they choose to use the company’s services.
#3. Unique business-centric Design
First and foremost, a professional construction website should be designed to attract clients. It should clearly state what services the company offers, as well as showcase any recent projects or reviews. The site should also be easy to navigate, with clear calls to action that lead potential clients to contact the company.
In terms of design, a professional construction website should avoid being a replica of another company’s site. Instead, it should have its own unique look that reflects the company’s brand identity. The site should also be responsive so that it can be viewed on both desktop and mobile devices. Finally, the content on the site should be well-written and error-free, as this will help instill confidence in potential clients.
We at Web Design Nigeria, always endeavour to create websites that fit your organisation’s image and needs.
#4. Well-Written and Error-Free Content
The content on the website should be well-written and error-free. This will help to instill confidence in potential clients and show that the company takes its work seriously.
#5. Constantly Updated
One key feature of a professional construction website is that it is constantly updated. This means that the site includes up-to-date information on the company’s current projects, as well as past projects that have been completed. It also includes photos and descriptions of the company’s work, as well as testimonials from previous clients.
#6. Clean code structure
Some key features of a professional construction website that can help attract clients include having a clean code structure and easy-to-use navigation.
The website should also be easy to navigate. This means that the menus and links should be easy to find and that the pages should load quickly. Potential clients should be able to easily learn about the company and its services, as well as contact the company for more information.
Other important features to consider include an updated project gallery, well-written project descriptions, and a strong contact form. Including all of this information on your website will help potential clients learn more about your company and the services you offer.
#7. SEO-Ready
To attract clients, your construction website should be SEO-ready. This means that it should be designed and built with search engine optimization in mind. Some key features that your site should have to make it attractive to potential clients include:
- clear and concise descriptions of your services;
- well-written and informative blog articles;
- strong calls to action;
- testimonials from satisfied customers;
- a modern, responsive design; and
- easy-to-find contact information.
If you’re not sure where to start with SEO, you can engage the service of our SEO experts at Web Design Nigeria to do it.
#8. Well Structured Inner Pages and Clearly Stated Services
A professional construction website should have well-structured inner pages that allow potential clients to learn about the company’s services, team, and past projects. The website should be easy to navigate, with clear menus and buttons. The home page should be visually appealing and showcase the company’s best work.
When a potential client visits your construction website, they should immediately be able to see what services you offer.
This might seem like a no-brainer, but you would be surprised how many construction websites either don’t list their services at all or bury them in the fine print. Your services section should be prominently featured on your homepage and easy to find.
In addition, each service should have its own dedicated page with further information about what that service entails.
This is an opportunity to really sell potential clients on why they need your particular expertise. Don’t hold back – use strong language and convincing arguments to make your case. Remember, you’re competing with other construction companies for these clients, so you need to set yourself apart.
#9. Social Media Presence
Next is a substantial social media presence. This means that you should have accounts on popular platforms such as Facebook, Twitter, and LinkedIn.
Additionally, you should post content related to your business on a regular basis. If potential clients can see that you’re active online and that you’re providing valuable information, they’ll be more likely to contact you when they need construction services.
#10. Use Quality Graphics for professional imagery
A top-notch professional construction website will have high-quality graphics that showcase your work in the best light possible. This is important because you want to avoid any potential copyright issues and make a great first impression on potential clients.
Additionally, your website should be easy to navigate so that visitors can find the information they need quickly and easily. Make sure your contact information is prominently displayed, and provide detailed project descriptions to help clients get a better idea of what you can offer them.
A well-designed construction website can be an extremely valuable tool for attracting new clients, so make sure yours is up to par!
#11. Install SSL
You might be thinking, why do I need SSL on my website? After all, construction is an offline business, right? Wrong.
Like any other business, if you want to attract clients and stay competitive, you need to have a professional-looking website – and that includes having an SSL certificate installed. Here’s why:
An SSL certificate encrypts the connection between your website and visitors’ web browsers. This means that any information exchanged between the two (such as contact forms or online estimates) is protected from being intercepted by third parties.
It also gives your website a trusted HTTPS:// URL, which helps to build credibility and show professionalism. In fact, many people will now only do business with websites that have an SSL certificate installed.
If you’re not sure how to install SSL on your construction website, our team can help.
Construction Website Design in Nigeria
Web Design Nigeria is a leading provider of web design, construction website design, and related services. Our team can help you get your business on top with the latest SEO and content marketing trends. We offer SEO services to help your website rank higher in search engines.
We offer website design and construction services for businesses with a strong focus on customer service. With years of experience, we take your feedback seriously and are always looking to improve our work so that you can have the best possible experience with us. We’ve done work for hundreds of clients in a wide range of industries including architecture, higher education, law enforcement agencies, healthcare organizations, and more.
Contact us today to get started on your new project! We look forward to hearing from you soon. Thanks!
