Facebook Pixel is a powerful snippet-like too made available by Facebook via its meta business platform, the snippet is used for tracking and measuring how ads are performing and how the overall paid campaign done through Facebook business section is faring. The snippet has to be place on your website, that way it can effectively gather data around user behavior and conversions.
Once the code has been integrated to the website (whether manually or automatically through the help of a plugin depending on your website software) the pixel will then continue to tracks various visitors’ actions on the website such as page views, purchases, and sign-ups, providing valuable insights into campaign performance.
But the question is, can one transfer their pixel to another account on Facebook?
The straightforward answer to that will be NO.
Transferring a Facebook Pixel to another Business Manager account is close to impossible. You can’t possibly change the ownership of a pixel or ad account once it has been owned by a specific Business Manager account.
What you should do instead, allow access to to the partner account to have access to the business manager account with the Facebook pixel. That way the partner account will be able to see and view and even manage the pixel on the the ads account that has the pixel.
But the original ownership of the pixel still remains with the primary account.
To maintain ownership and control over your assets, it is recommended to create a separate Facebook Business Manager account for each business you own.
This ensures that you have full control and can easily manage your pixels and ad accounts.
You can then share access to these assets with other partners or marketing businesses through the partnership share feature.
It’s also a good practice to create and link a Facebook pixel to your website from the beginning, even if you are not running ads immediately.
This allows you to start collecting valuable customer data, which can be used for future marketing campaigns and audience targeting.
In conclusion, while you cannot transfer ownership of a Facebook Pixel or ad account to another Business Manager account, you can grant access to them by adding partners.
Creating separate Business Manager accounts for each business and linking a pixel early on are essential steps to maintain ownership and gather valuable data for your marketing efforts.
