Whether you’re new to blogging, or you’ve been writing blog posts for a while now, having a good grip with your blog and avoiding common blogging mistakes can be tricky.
Although Blogging is perceived by many as a simple way to achieve online success, that doesn’t mean it’s easy to do.
In fact, it’s far from it. If at some point you feel like your blog posts aren’t achieving the results you were hoping for, or you’re keen to avoid common pitfalls as you start out on your blogging journey, then we’ve got you back on this.
We’ve put together 19 common blogging mistakes – and how you can avoid them – in order to give your blog, the best possible chance of success.
Table of Contents
Beginner blogging mistakes to avoid in 2023
Anyone can start a blog! With a little dedication to practice, and knowledge implementation, you can use your blog posts to shape your online presence and land mind-blowing results for your online business.
#1. Not Understanding Your Audience
Blogging demands that you understand your audience. It’s a common blogging mistake to assume what your readers want or need.
A cornerstone approach to success will be to take quality time to analyze their preferences, know their interests, and pain points.
Knowing your audience inside out will give you an insight on how to create content that resonates with them, keeps them engaged, and builds a quality audience that keeps coming back for more of what you have to offer.
#2. Writing About Too Many Topics
Another often overlooked blogging mistake especially amongst newbie bloggers is writing about too many broad niches.
Ordinarily, as a blogger, you will at some point be tempted to want to write about a wide range of topics with the mindset of appealing to a broader audience.
However, this can be a counterproductive effort.
Focusing on too many subjects can further dilute your brand and confuse your readers of what exactly they think they know you for.
Instead, you can keep narrowing down your niche, then seek to become an authority in a specific niche.
This way, you’ll attract a more targeted audience that values your experience and expertise.
#3. Writing for Yourself
Passion bloggers love to write for themselves, and I don’t have any issues with that really because blogging is often seen as a personal outlet.
But the case is slightly different for a business blogger, it’s essential to remember that your primary goal is to connect with your readers if you’re going to be a successful blogger.
Business bloggers will Avoid the mistake of writing on what solely appeals to themselves without an iota of consideration for their budding audience.
As a smart blogger, the needs and interests of your audience is paramount, hence there’s a need to tailor your content to address some of their questions, concerns, and aspirations, fears, this way you will consistently build a deeper connection born out of trust.
#4. Not Publishing Frequently Enough
Consistency is a key factor when trying to build an audience from scratch through blogging.
If you don’t publish content frequently enough, you’d soon lose the readership that you’re building, the real wins is in showing up every now and then with fresh content, Consistent, concerted and concentrated efforts will mean better results for your blog in the long run.
So, don’t stop keeping your audience engaged, you can achieve this by creating a regular posting schedule that’s feasible for you.
Whether it’s once a week or multiple times a month, your audience needs to see that you’re keeping to a steady flow of valuable content so they adjust to the best time they can come back for more.
#5. Poorly Formatted blog Posts
Aesthetics matter in the digital world, Search Engines paying attention to word counts as part of their ranking factor, demanding lengthier blog posts from bloggers is already boring enough.
But bloggers can’t cave in to this at the expense of their audience, hence there’s a need to present your contents in a and uncluttered formatting, when you need to use long paragraphs or walls of text, you should make sure to break up your posts with subheadings, use bullet points, and images, videos, infographics, all to improve readability and retain your reader’s attention and on-page time.
#6. Not Optimizing for SEO
A well-optimized blog can significantly impact its visibility and reach. You can’t afford to overlook the power of SEO.
Pay attention to technical SEO starting from website architecture, finding and using relevant keywords, meta descriptions, and alt tags.
This will help to boost your blog’s ranking powers on search engine, leading to more readers discovering your content and driving organic traffic back to your site, this is the whole essence of blogging for SEO.
#7. Not Linking to Other Content
Link building is an essential component in SEO blogging. There are two major types of link building effort, which are the internal and external link building.
It’s important that you pay attention to first linking to other relevant contents on your blog, this will go a long way to improve reader engagement and dwell time on your blog.
You can also link sparingly to external resources of value to help your readers have a clear perspective of the subject through extra resources.
No two ways about it, a poor link building strategy will considerably hinder your SEO efforts.
By carefully interlinking your articles, you make the readers’ journey more impacting as they explore more on your web and you also increase the likelihood of enlisting them as loyal readers.
#8. Poor CTA & Microcopies
Every blog post should have a clearly stated call-to-action (CTA) that directs readers on what to do next.
The whole idea around content creation should be for readers to take action.
Whether it’s signing up for a newsletter, leaving a comment, or exploring related content or external resource, a CTA encourages engagement and interaction delivers better results.
Also, you can make use of compelling microcopies in buttons and links to entice readers to perform an action on your website.
#9. Using Uninspiring Titles
Your blog post’s title is the first impression you make on potential readers.
You should avoid settling for bland or vague blog post titles that fail to capture readers’ attention.
Invest time in crafting titles that are intriguing, thought-provoking, or even humorous with the capacity to entice readers to visit and explore your content further.
However, this again should not be mistaken for click bait title, that is another grave blogging mistake.
#10. Forgetting To Update Your Content
Blogging is an ongoing process, and your content should reflect that trend of continuity.
Avoid the mistake of neglecting old blog posts. Regularly update and refresh your content to keep it relevant, accurate, and valuable. This not only enhances reader experience but also signals search engines that your blog is current and informative.
Originality is paramount in blogging. Plagiarism is a big issue in blogging, it’s a threat to your true identity and also to the existence of your blog.
Stealing other people’s content mindlessly will not only damage your credibility but also violates copyright laws and can land your in serious legal issues.
So as a blogger, it’s important to always give credit to the original source and also make sure yo provide accurate references when you make use of external contents that are not yours.
#12. Not Promoting Your Blog Posts
Writing excellent blog posts is just the first step. Expecting readers to find your content on their own is a grave mistake to avoid.
You should actively commit to promoting your blog posts on social media platforms, forums, and other relevant online communities.
Continue to Engage with your audience and encourage them to share your content, amplifying its reach.
#13. Not Proofreading Your Content for Mistakes
Grammatical errors and typos can be detrimental to your blog’s professionalism and credibility.
Make sure to always proofread your content before it’s published so as to catch any mistakes.
You can also use a tool like Grammarly and other online tools to ensure error-free content.
#14. Ignoring Comments from Readers
Reader engagement is a valuable aspect of blogging. Readers are to be nurtured by building a responsive system of communication where their feedbacks are promptly acknowledged and responded to, their questions answered and suggestions considered, this will help to fosters a sense of community and build a community of followers that sticks on.
#15. Not Repurposing Existing Content
Creating new content regularly can be very challenging, especially when you’re not a full-time blogger and have other issues of life to tend to.
But you can avoid the burnout that comes with that by repurposing existing content, this will help you maximize your efforts.
You can try something new, like turn the blog posts into infographics, add some videos, share on a couple more social media platforms, or introducing podcasts etc. These are some of the few ways you can reach a broader audience and breathe new life into your valuable insights.
#16. Focusing More on Buying Links Rather Than Quality Content
While backlinks are the Swiss Army knife of SEO, you must pay attention to avoid the mistake of prioritizing link quantity over content quality.
What you can do instead is to focus more on creating high-quality, well-researched, informative, and engaging content that naturally attracts backlinks in the early days of your blog.
Quality content is more likely to be shared, linked to, and respected by readers and search engines alike. You can as well as a link outreach strategy in place, but in all, a few quality backlinks from authority websites is of better value than mediocre backlinks, please note.
By steering clear of these common blogging mistakes, you can elevate your blog to new heights.
Remember, there’s more to it than just trying to avoid a couple of mistakes; it’s about cultivating a thriving blog that essentially captivates, educates,informs and builds a loyal community of readers.
Web Design Nigeria — Blog design and SEO Service
Your blog needs an enticing design that grabs the attention of your audience. It has to alluring easy to navigate for users to find their content.
We are Web Design Nigeria, and We offer a variety of services including blog design, Search Engine Optimization (SEO), and integration of modern marketing technologies help get your business the attention it deserves!
With our blog design and SEO service, you can be sure to get a functional and SEO-friendly blog that has the potential to rank higher on search engines, we will also furnish you with the tools and tips to properly run your blog.
Part of our blog design strategy is to ensure you pick the right sub-niche, recommending and guiding you as you pick a domain name, creating a fool-proof content marketing strategy, designing your website and blog layout, setting up your online store, and more.
After we have developed and designed your blog, you will be able to perform basic updates like adding new posts and publishing them.
Let our team of experts create an aesthetically pleasing custom-designed blog that capably brings more traffic to your business today! Call/WhatsApp 08114900422 or Contact us using the form on our page. We are all about results!