12 BEST Online Website Builders for Small Businesses in 2023

Businesses are increasingly seeing the need to have an effective online presence to boost their profitability. If this is you right now and you’re looking for how to create a website for your small business in Nigeria, then this page is for you.

We’re exploring 12 of the best online website builders in Nigeria in 2023.


wix website builder

If you are looking for a superb beginner-friendly website builder for your small business, then Wix is an ideal pick.

With Wix, you’re sure to have absolute control over your website unlike other builders, you can extensively customize your website and still enjoy the versatility the platform has to offer.

It features an intuitive and seamless drag-and-drop web page editing tool with perks of impressive features to help you quickly customize your website in the shortest possible time.
Wix is not just a fantastic choice for building a corporate business website of any type, it is also useful if you need to create an eCommerce website for your business.

Well! it is not to say Wix is a perfect web builder for every project idea, it may not be the right web builder for every use case, especially looking at its costly price point. As a small business in Nigeria, it will more cost-effective to hire a professional Web Designer in Lagos Like Web Design Nigeria to build your website. Contact Us today and let’s build a fully-functional website for your business.

Wix web builder operates a freemium model- which means that you can use the plan for free and upgrade to any of the premium plans available. The cheapest premium plan for Wix starts at $14.

You’d have access to hundreds of ready-made website templates for different use cases and industries and you can also switch across different templates as soon as your website is published.

The Wix team has been aggressively updating the software to make sure it has all the necessary tools and features to accommodate just about any type of business. Over the last few years, the tool has had up to a 20% increase in updates in aspects such as blogging and other internal capabilities.

No doubt! Wix has proven itself to be the best one-in-all website builder in the world.


Next on our list of Best Web site builders for small businesses in Nigeria is Squarespace.

Squarespace has a lot to offer both designers and budding businesses. Just like Wix, it’s not the most user-friendly website builder on the market, but it doesn’t take long to learn how to use it.

Squarespace has a lot of features that will give your site the power it needs. One of Squarespace’s best features is its template designs, which are the best on the market and perfect for creatives who want a visually appealing website, this is quite important, especially looking at the fact that their over 1.9 billion websites on the internet today and there is still a need to create a website that can stand out, win that first impression and be memorable to your prospects.

Squarespace has the best knowledge center on the market, which is even better. There, you can find text, image, and video instructions, as well as a smooth onboarding process and clear navigational signs and instructions.

Squarespace also lets you try it for free for 14 days. If you like the free trial and want to sign up, you can choose from four paid plans that start at $12 per month.


GoDaddy is known for Domain registration, but the company does more than just register domains, and one of the other popular services is web hosting and their user-friendly website builder.
Several publications have hinted that the website builder from Godaddy is an out-of-the-box solution for small business to create their own websites without much expertise required.

The super-fast web builder software from Godaddy features a very simple step to create your website- all you had to do is key in your details which GoDaddy in turn use to create a tailored website that you can further customize to suit your business needs.

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The building process is seamless for someone who has a little bit of knowledge about how web page builder works, the web layout is simple and the team has been tireless to add more features to the web builder.

GoDaddy’s upgraded templates and higher customizability have largely contributed to this rise in popularity, making it one of the most highly regarded (and visually appealing) website builders on the market.

With plans starting at $6.99 per month, GoDaddy may be the most affordable website builder on the market. Because GoDaddy offers both a free plan and a large free trial, you can decide whether or not the service is good for you before committing.

Needless to say, even though GoDaddy’s website builder is one of the best web builders available today, it may not be the best choice for all use cases, especially for complex websites and small businesses in Nigeria who want to stick to a budget to put their business online.

Simple web builders most times do not meet the requirements for creating bespoke business websites, which is why your best still remains to hire a professional web design agency to accomplish the task.


Weebly web builder

Weebly is an easy-to-use website builder that, despite its simplicity, delivers a big punch when it comes to the services it offers, particularly in the areas of blogging and online commerce.
This website builder is very simple to use, but in comparison to its competitors, it offers fewer design and customization options. Despite its ease of use, this website builder is not as flexible as its rivals.

In addition to this, Weebly was the most renowned website builder that we evaluated and found to have the highest decrease in ratings across all areas in our study from 2021.

Particularly, Weebly’s ‘Design’ rating dropped by an astounding 36 percent; this reduction suggests that the platform is not just out of date in comparison with other popular web builders in the market but also lacks modern features needed for creating the perfect website any use case.

In spite of this, it does provide a free plan in addition to three premium options, the prices of which range from only $6 to $26 a month (billed annually).

Weebly’s low prices for its beginning plans help make it one of the most cost-effective website builders currently available.

But in the end, Weebly is a platform that is suitable for someone who is new to the process of developing websites; it is not intended for potential long-term development or expansions.


Zyro is a user-friendly website builder that offers layouts that are neat and organized. The features that it does have are of very good quality; nevertheless, in comparison to other leading builders, it just does not offer as many capabilities.

In practical terms, Zyro may virtually be thought of as a “miniature version” of Wix. Although it is less expensive than the website builder that we recommend most highly, it does not include all of the features that you stand to enjoy with Wix.

Zyro has sleek, easy-to-use templates. It has high-quality features but is less than a top constructor. Zyro is a mini Wix’. It’s cheaper than our top website builder but lacks certain features.
The web builder allows you to add a blog to your site, which is excellent, but it lacks search, archiving, and commenting options.

Zyro’s templates feature fantastic UX for website users and are simple to update, even if you have no IT knowledge. If personalizing your branding is important, explore Squarespace instead.
No doubt! the web builder has a lot of unrealized potential. Zyro isn’t exactly where it wants to be compared to its closest website builder competition. Zyro has huge aspirations for the future.


Jimdo is a basic website builder suited for simple, non-flashy projects. While it’s restricted in functionality and customization, it’s quite usable.

Jimdo provides all the essential website-building tools. The constructor becomes inflexible if you wish to alter, customize, or design anything complicated.

Jimdo offers a free plan and two premium options ranging from $9 to $15 per month (billed annually).


Duda is a real frontrunner for clean, sleek, and straightforward website design.

The builder has drag-and-drop capabilities and beautiful templates. It’s great for anybody who cares about design but isn’t ready for absolute creative freedom.

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The web builder packs over 100 web templates across industries, spanning from business to leisure.

While you are able to customize your website, you’re still limited by the template’s layout and design, which is a little bit of a put-off for businesses who are looking to achieve a custom web design for their web identity.

Duda was initially designed for web designers producing several websites for customers at a cost-friendly rate. Duda lets you develop progressive, customized web applications, a huge benefit for company owners.

Duda is 59 percent more costly than Squarespace because of this. Duda’s primary downside is its pricing, which starts at $14 per month. There’s a 14-day free trial.


wordpress web builder

WordPress is an intuitive Web development software developed by Automattic. On the other hand, WordPress.org is a more comprehensive content management system that provides more capability but does so at the expense of requiring more technical skills.

The most important difference between WordPress.com and WordPress.org is the fact that one is hosted and managed for you and the other one is made available open-source so you can manage yourself and extensively use it to customize your website, the beauty of this you have full control over your website.

Back when it was first released, WordPress served largely as a platform for bloggers rather than conventional websites.

In addition to being the platform of choice for a large number of corporate websites and blogs, WordPress is also the most often used tool for developing an online shop.

Over 43.3% of all sites on the web are powered by WordPress, including those belonging to well-known organizations like the White House and Microsoft.

It is important to keep in mind that self-hosted WordPress.org and WordPress.com are not one and the same. In addition, if you wish to construct a website, you should choose a version of

WordPress.org is self-hosted. You will have more control of your site as well as access to all of the advantages and benefits that are offered by the WordPress community when you use self-hosted WordPress.org.

WordPress doesn’t cost anything to use the software. You read it correctly: there is no charge whatsoever. You just need to take a few simple steps to launch your very own WordPress website now.

To get started with WordPress, you will only need a domain name and Web hosting.


SITE123 is a beginner-friendly website builder. It’s best for those without much tech experience.

Live chat support and a simple design let you publish your website quickly.

This website builder has great customer support. Live chat lets you get help when creating or editing your website. SITE123 is a good option if you’re a beginner or need a quick site.

It’s not so much of a powerful builder, lacking some advanced features and scalability. With a free plan and great support, SITE123 is great for beginners. It’s good value for money, but nothing so special about these web builders.

The builder has not had so many progressive features added to it in the last three to 4 years and therefore it won’t be the best fit for ambitious, growth-minded businesses looking to scale.


Another beginner-friendly website builder that specializes in one-page web pages is Strikingly. Strikingly’s free plan has some wonderful fundamental capabilities, making it popular among bloggers and freelancers. However, it is not appropriate for complex websites.

If you have ambitious intentions for your website, you may find the one-page design and minimum degree of customization to be restrictive.

Strikingly’s three premium options, which vary from $8 to $49 per month, are required if you wish to utilize a customized domain name (billed annually).

While Strikingly has strengths, our most recent internal study reveals that the platform has fallen behind in the quickly developing website builder market. In contrast to its predecessor on this list, SITE123, Strikingly has the slowest site speed performance (it’s the worst!).

Strikingly is also the only platform our analysis identifies as “bad,” and it performs 48 percent worse than its top rivals.


1&1 IONOS offers everything required to develop a typical, working website. It won’t look like a Squarespace website or win design prizes, but it will accomplish its purpose.

The builder offers all the essential capabilities, particularly for small corporate enterprises, and its server response time and mobile site speed performance are quite remarkable.

Although 1&1 IONOS does not offer a free plan, its costs start at only $7 per month, making it an excellent alternative for people on a tight budget.

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In comparison to the other top website builders on our list, 1&1 IONOS’ designs are somewhat obsolete. 1&1 IONOS is a practical, rather than aesthetically pleasing, website builder — it won’t generate the most attractive website on the web, but it has the tools to help your site or company prosper.

1&1 IONOS If the first month is free, the lowest plan afterward is $7 per month. One of the three concepts involves the construction of internet retailers.

Google Sites

Google sites are one of the oldest page builders from Google, it was established in 2008.

This website builder comes from Google, as its name would imply, but despite the fact that its parent company is a giant in the field of technology, this website builder has never had the same kind of attention as the other website builders on this list. In spite of this, it is still an excellent tool for developing the website of your small company.

It is a free online web page builder that also includes Hangouts, Email, Google Drive, and many other Google apps and services. In addition, it allows for limitless use, comes with a large selection of template layouts, and attracts a high volume of traffic, all of which offer it an advantage over the other website builders on our list.

At the moment, using the tool does not cost anything, and it is compatible with a variety of other Google services, like Google Calendar, Google Maps, Google Docs, and many more.

Google Sites functions in a manner that is similar to website builders such as Wix and Weebly in that almost anybody can use it to construct a website. It is not necessary for you to have knowledge of coding, design skill, or an IT staff. You can have a fully functional website with several pages up and running in just a few minutes’ time.

Website Builder FAQ

1. Can I create my website using these web builders?

These are the most popular and best web builders in the market today, but you need a little bit of understanding of how the internet works to make use of this software.
If you are an absolute newbie to how the internet works, then we recommend the service of a professional web design agency.
Let’s do the heavy lifting for you, we will build you a striking website that commands a first impression while you focus on your business.

2. Which is the best website builder?

The best web builder in the market today is Wix, it is constantly updated with new features and can be used to design almost any type of website from business websites to forums, etc.

3. Can I use Wix in Nigeria?

Yes. You can use Wix in Nigeria.

4. How do I pay for WiX in Nigeria?

You can use a credit card or debit card to pay for your Wix subscription if you’re from Nigeria or Africa.

5. Why you should hire a professional web developer instead of using a web builder?

Hiring a web designer or developer to build your website in Nigeria is no doubt the best approach if you want a website that meets all of your business needs. It’s cost-effective and you also get all the support you need to expand your web project at any given time.

At web design Nigeria, we don’t just build websites, as your reliable web growth partner., We provide you with ongoing marketing support and assistance.

Call/Chat +2348114900422 with one of our experts today to discuss your project.


6. How much does it cost to create a website in Nigeria?

The cost of creating a website in Nigeria depends on a number of factors, such as the type of website you’re building, the required features, the solution and elements needed to deploy the websites, the web infrastructure needed to stage the project, the expertise needed, and much more.

But basically, a small business website will cost you around 100k to 800k, factoring costs like domain name and hosting purchase, web elements and design resources needed, development cost, etc.

7. How long will take to build my business website?

At web design Nigeria, a small business website of less than 10 business pages takes 3 to 5 working days. Complex web projects can take up to 15 days, 1 month, or 2 depending on the number of pages required and features needed on the web.

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