Many digital marketers today only focus on optimizing their website for Google search only, when there are other search engines that can be useful for organic reach and lead generation.
Today, we are considering the best Google search engine alternatives you can optimise your website for, for more organic reach.
Table of Contents
Google’s search dominance
Google search engine is the most used search engine in the world. It has a market share of more than 90%.
It is not surprising that Google has a higher market share than any other search engine. They have made it easier for people to find information on the web by making innovative changes to their indexing algorithm and by offering an ad-free platform.
Google is also considered one of the most valuable companies in the world, with a stock value of $718 billion dollars.
Why it’s important to Optimise for other Search Engines?
The goal of this article is to help you understand what is the difference between these search engines and how to optimize your websites for them.
Bing, DuckDuckGO, Yahoo, Yandex are all major search engines that provide valuable services to users. Having these search engines as alternative means of traffic can help you generate more traffic for your website.
Search engines are crucial to marketing and users don’t realize it. That is why it is important to optimize your website and write content that will help you rank for other search engines as well.
Why it’s important: Search Engine Optimisation (SEO) has become a critical step in the process of marketing online. From generating traffic to converting visitors into leads, to making sure your website ranks higher on Google’s results page than your competitors, SEO has become a vital part of any business’ success.
Optimization can be achieved through many methods such as keyword research, content creation and so much more. Here are some ways SEO can be achieved: Keyword research is one of the best ways to determine what keywords and phrases people might search for. Keep in mind that as time goes on, search trends and consumer preferences change.
Will ranking on other search engines affect your original ranking on Google?
This is a question that many webmasters and SEO experts have been wondering about for a long time. The answer, as it turns out, is No. Ranking on other search engines cannot affect your original ranking on Google.
It can be either good or bad, depending on the keywords you target and the changes you make to your website.
If you want to rank higher in other search engines as much as in Google, focus more on the keywords related to the niche of your content so that they will appear as first-ranked search results Search Engine Result Pages (SERPs).
Search engines are used by billions of people around the world. However, the search engine landscape is quickly changing with increased competition.
Search engine diversification helps companies hedge against future risks about how people perceive search engines, one of the biggest concerns today about the use of search engines is Privacy.
Many users are of the view that privacy protection will be a great determinant in the future on the chosen search engines users will choose to go with, you can see how DuckDuckGo is able to come to limelight and become one of the best search engines owing less privacy issue like bigger search engines like Google.
In a nutshell, optimizing for other search engines is smart and futuristic; it’s a way to prepare your business for future changes.
But the most interesting thing about Google is, it’s currently the search engine with the most difficult algorithm as far as web positioning is concerned, and what that means if you can scale through all the toughness of Google search and algorithmic changes you have less hurdle ranking on other search engines.
We’re now going to consider the best search engine other than Google you should consider for more organic traffic.
1. Bing search
Bing search has been the preferred search engine for people looking for quality information. Bing is a fully-realized business search engine that allows you to find whatever you are looking for even before entering the website or app that you need it for.
A search engine that understands the value of creating relevant content for businesses is Bing.
As an engine that is always pushing for solutions to digital marketing, Bing understands the importance of having relevant content. That’s why it’s not only about their search results but also about their content marketing strategy.
2. DuckDuckGo
DuckDuckGo is a popular search engine that ranks websites based on their content rather than popularity or how many times it’s been linked to.
This tool has been slowly growing in popularity and making its way to the mainstream. SEOs and webmasters can use it as a secondary search engine that ranks sites with interesting and relevant content.
On the consumer side, people are increasingly switching over to DuckDuckGo as they search online for more privacy and a better user experience.
3. Yahoo!
Ranking your website on a Yahoo search is one of the most effective ways to get more visitors.
With the popularity of Google’s search engine, many websites are using it as their primary search engine.
However, Yahoo search still has a lot to offer. It offers more accurate results because it has access to more content than Google does.
Moreover, it is easier for small businesses to compete on Yahoo’s platform because they have no need for a large budget when they only have a few employees and total monthly traffic is not that high.
It is important that you check out your site in both the old and new searches before deciding which one to use as your primary one.
4. Yandex
Yandex is an alternative search engine to Google. It has a large audience in Russia, the CIS countries, Turkey, France, Italy, Germany, and Spain.
When ranking your website on Yandex search as an alternative to Google, you should consider having a good website that offers high-quality content to users. You should also take into account that Yandex doesn’t index web pages with thin content.
When ranking your website on Yandex search as an alternative to Google, you should consider having a good website that offers high-quality content to users.
You should also take into account that Yandex doesn’t index websites with thin content because the quality of their search results depends on the quality of the site’s content.
5. Startpage
Startpage is a free and private search engine that rewards user ratings with search results. This makes it easier for users to find the best results for any query.
It is important to note that while Startpage gives better search results, Google still has a better overall ranking.
Startpage uses its own algorithm to rank websites rather than relying on Google’s algorithm. This allows Startpage’s rankings to be more relevant, using data from the likes of Alexa, Yandex, Bing, and Yahoo!.
6. Ecosia
Ecosia is a social search engine that donates 80% of its profits to plant-based environmental projects. With the help of Ecosia search, people can help the planet by searching for things they want to buy where it makes a difference – online.
Ecosia replaced Google as my default search engine and I haven’t seen a noticeable change in my searches.
7. WolframAlpha
Users seeking information on a given topic can use the WolframAlpha search engine to get answers. The WolframAlpha search engine has many features that make it an ideal alternative to Google.
The main advantage of using the WolframAlpha search engine is that it does not collect personal data for its users. It also provides options for other types of data like images, movies, books, and more.
Finally…
Even though Google search is the most popular search engine, approximately 92% of all searches are conducted on Google.
However, it’s not worth ditching other search engines in your online campaigns and digital marketing strategy.
