One of the most impactful ways to leverage the power of Facebook to drive more traffic and engagement to your website is by adding Facebook page link to your website.
This has a way of sending engagement both ways; that is from your website to your social media page on Facebook and vice versa.
In this nifty guide, we’ll explore two simple methods to seamlessly integrate Facebook links and we will also consider how it can impact your online presence in the most positive way.
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Adding Facebook Page Links to Website
You don’t need to be a coder or web developer to do it, just follow the steps below and you should be fine with the process.
Method 1: Using HTML
Step 1: Grab an Eye-catching Logo
Start by selecting an enticing image that encourages visitors to click through to your Facebook page. You can use the classic “F” logo or design a custom image tailored to your brand. Remember, creativity counts!
Step 2: Secure Your Facebook Page URL
Head to your desired Facebook page and copy the page URL (Ctrl+C). This link will be the gateway to your Facebook business page from your website.
Step 3: Open the HTML Editor
If you’re familiar with coding, open your HTML editor (like Notepad) and paste the page’s HTML code. Position the Facebook page URL within the code, precisely on the image or logo you chose earlier.
Step 4: Publish and Check
After inserting the Facebook link, re-upload the code and publish the page. Click the Facebook icon on your website to ensure it redirects visitors to your Facebook business page. Voilà! You’ve successfully added the Facebook link using HTML.
Method 2: WordPress Plugins to the Rescue
Step 1: Use Plugins
If coding isn’t your thing, you do not have to worry. A platform like WordPress offers a plethora of plugins to simplify the process of adding Facebook page and like buttons to your WordPress website.
To avoid endlessly sorting through the thousands of social media plugins on the WordPress plugin repository, you can google up best social media plugins for WordPress to see relevant results and explanations of how it works.
Example of such plugins are social warfare, Smash Balloon, Shared Counts, or Shared Social, and more. Each of these plugins are designed to cater for your unique preferences.
Step 2: Customize
Customizing the appearance of your Facebook page link will is one smart way to make it align with your brand’s aesthetics. You can select icons that resonate with your audience and modify the link’s position on your website – sidebar, footer, or wherever it fits best.
Step 3: Add the Widget to Your Site
Insert the customized widget onto your desired page and finalize the setup within the WordPress plugin. Re-upload the page and verify that your Facebook link works flawlessly.
Impact of Facebook Links on Your Website
Adding a Facebook link might just be the game-changer you need! The benefits are manifold:
1. Helps Boost Brand Awareness and Reach: Engaging Facebook links can expand your audience reach and increase brand recognition, fostering a strong online presence.
2. Build Website Authenticity: The presence of Facebook links lends credibility to your website, building trust among visitors.
3. Generates Traffic: Cleverly placed and enticing Facebook links can attract organic traffic to your Facebook business page.
4. Effortless social media Access: Make it easy for your audience to access and connect with your business’s social media accounts.
Conclusion
Unlock the power of Facebook links and watch your website’s engagement soar! The straightforward methods we’ve explored – HTML coding or WordPress plugins – make it accessible to every website owner.
So, go ahead, add Facebook links to your website, and enjoy the surge in organic traffic and enhanced brand reach. Have more questions? Drop them in the comments; we’re here to help!
