Social media has become a massive tool for communication, and there are many people who use social media to communicate with one another. Twitter and Facebook are the most popular social media sites in Nigeria.
We are reviewing the most popularly used social media platforms in Nigeria and we rely on data provided by Statista.
Table of Contents
1. WhatsApp
In Nigeria, there are lots of social media platforms out there. Whatsapp, being one of the most popular and widely used platforms is now home to millions of users across the continent.
Lately, social media platforms have come under attack from cybercriminals who use them to create fake accounts and fool people into sending them money via fake account purchases.
Therefore, we should take into consideration that Whatsapp might be hacked or be used by hackers for various purposes like spamming and bug fixing.
Nevertheless, it is still the most popular social media platform today in Nigeria.
WhatsApp Marketing
Whatsapp, no doubt has become a powerful marketing tool to many Nigerians and around the world. This platform is used by millions of users around the world, to engage with each other and make new friends.
Most marketing agencies prefer to do a combination of traditional social media, SEO, paid advertising, influencers and live events (Marriott) which are all more effective than traditional content marketing campaigns. These tools can help improve the engagement with these customers.
2. Facebook
Facebook has over 1.2 billion users and it is one of the most popular social media sites in the world.
It provides a unique platform for communication and networking in different countries all around the world.
However, it is not without its flaws. The platform has been plagued by fake news, harassment and restricted access to certain parts of the site due to content restrictions.
Since it’s arrival to Nigeria in 2008, Facebook has become an integral part of our lives and we depend on it very heavily for daily activities like making friends, staying updated with current affairs or even looking for jobs/careers etc…
and have not seen any sign so far that this “integration” might be going anywhere soon. What’s more worrying is that such a huge platform (more than 100m users) can’t be viewed as a threat to the established order of things in the digital world.
Facebook Marketing
A lot of people have heard about Facebook marketing or the marketing strategy on the Internet.
They are aware that Facebook can be a platform for making sales and to be successful with it takes a lot of skill and effort.
However, most of them don’t understand what is going on behind the scenes. They feel like they are being manipulated, manipulated by algorithms (machine learning), manipulated by bots (automated processes), and manipulated by the algorithm itself.
This is not true. Just like any other form of communication, Facebook can be used in different ways to reach your target audience from a different perspective than how you would normally think about it.
in reality, you want to use social media to build relationships with people who are interested in your products or services so that they can become potential customers.
3. YouTube
Youtube is Nigeria’s largest video hosting service, with over 2 million videos available daily and over 400 million watches per minute. The company has been growing rapidly and the traffic has increased tenfold since 2014.
This growth has made it one of the most important sites on the internet. It reaches over ten billion users every month and generates substantial revenue from advertising, which keeps growing every year.
In 2015 alone, Youtube was said to have generated $500 million in advertising revenue alone and was expected to grow by about $200 million per annum in 2016.
YouTube Marketing
As a marketer, you have to constantly keep up with the fast pace of technology. YouTube as a powerful marketing tool
YouTube is a powerful tool for marketing, and it has become one of the most popular platforms to share videos and content, YouTube has been playing a key role in online advertising and it can only get better with time, because it leverages the power of visuals is proven to be more friendly to human logic.
4. Instagram
Nigeria is a big market. It was estimated that it will double every 8 to 9 years. The Nigerian middle class has grown tremendously and they are looking for new ways to earn a living.
Instagram remains one of the most important social media platforms in Nigeria because of its huge user base and huge reach in the country. It is also one of the largest social media networks in Africa, with over 500 million monthly active users (MAU).
The platform meets all the expectations for a South African company – it provides huge potential for ROI, as well as exposure for businesses to new markets around the world (e.g. Africa).
Instagram’s platform offers businesses an easy way to get their images noticed by customers without having to spend time on marketing themselves or be seen as “the market leader”.
Instagram marketing
In the future, social media will have a huge impact on marketing. You can tell from the growing impact of Instagram and other social media platforms in Nigeria.
Instagram is a powerful marketing tool and one of the best indicators of how a marketer thinks about their business and their customers.
If you want to look at the power of Instagram, you don’t need to go too far away from your local area or even your country. You can check for any kind of content that you like through Instagram and find some images that are relevant to your business or products.
A lot of brands in Nigeria and abroad are using Instagram strategically to promote their business, It helps brands to communicate with their customers through content posts. Brands are using Instagram in marketing to promote their products and services.
Instagram influencer marketing is fast-becoming a major marketing channel too. A successful brand wants to maximise the reach of its Instagram account by having a high number of followers.
In order to do this, it needs to directly engage with the users and get them interested in using its products.
A key part of any successful influencer marketing strategy is understanding how likely they are to engage with the brand’s content. This can be very helpful for marketers, especially when they need to get their message across in real time.
5. Facebook Messenger/Facebook Marketplace
Facebook messenger has been the most popular messaging platform in Africa with 70% of the population using it.
However, there are still lots of questions about where Facebook Messenger will be a few years from now. Will it become a mainstream tool that everyone uses? Will it ever replace SMS? If so, how? And which tools should we use instead? Are there any other alternatives to Messenger and what are they like? Right now Facebook messenger has grown to become a popular marketing tool among Nigerians.
Facebook Marketplace
Everybody wants to sell their stuff. It is a social platform where both brands and consumers can buy products. It is very similar to Jiji; a classified marketplace site in terms of the sale process. However, it differs in the way that the marketplace is inspired by Facebook itself which is a social media user basem with millions of userbase.
The platform allows consumers to check out possible alternatives before making a purchase, however it can be a largely flawed system to the vulnerable as a lot of scam happen on the platform. It is important that buyers and sellers make sure that they can both get value from transacting on the system without getting ripped off.
6. Twitter
The use of Twitter as a communication channel is a great way to connect with your audience, share a message and gather valuable feedback. But if you are in Nigeria and other Africa countries, it can be challenging because of differing cultural sensitivities.
This could lead to misunderstanding between the users who use Twitter as a means of communication, and those who are using it for business purposes. This has led to some unchecked language usage that can easily lead to misunderstandings.
It’s time for all social media users in Nigeria to take notice of what they say on social media before they share their opinions!
Let’s try not only understanding each other on Twitter but also understand the effect that we have on others especially when we go out into public spaces without realizing how our words shape public opinion.
The decision by Twitter to ban user accounts who tweeted anti-government messages was criticized by a number of analysts and politicians. The decision generated criticism from many on social media and even within the Nigerian government itself which led to the ban of Twitter officially by the government on 5th June 2021.
7. Telegram
The introduction of Telegram into the mainstream tech world has been quite a sensation. It has led to an increase in usage for all kinds of digital platforms like WhatsApp and Messenger etc. Though these applications are not solely dependent on Telegram, Telegram is one of the most popular messaging app in the world and that’s why we should be careful with how we use it.
Telegram is one of the most popular messaging app in the world. It is a powerful tool for sharing information. The service has over 1 billion active users daily and it’s growing rapidly.
I believe that a lot of you are aware of the growing popularity of Telegram messenger in Nigeria and it is fast becoming a huge community for users with various economic objectives in the country.
8. LinkedIn
LinkedIn is What I explain as the Corporate-World Online reputation management tool for the digital age.
LinkedIn is one of the most visited websites in the world. Major online social network, which has very strong brand loyalty and very strong connections.
It is one of the biggest social networks with more than 400 million people use it daily. It already has a significant impact on sales and marketing today as well as in the future (CEO Jonathan Johnson).
There are many advantages of using a LinkedIn profile for marketing. It can be used to target customers more effectively and make your brand stand out among competitors. It is also the biggest networking site for professionals from different walks of life in the country today.
9. TikTok
TikTok is a phenomenally popular app that allows users to create and share music videos.
Not only is it a success in the US, but it’s also on the rise in other countries around the world. It has found its way into classrooms where students are learning music and new rap songs
A notable one of the 10 most popular social media apps in the world is TikTok. It is fast-becoming a mobile app for teens and young adults not only n Nigeria but across the world.
It is a place where you can post viral videos, music, and pictures. The app has over 300 million users worldwide and has become very popular among teenagers, teens-in-college, and young adults above 18 years of age.
A lot of brands are already tapping into the massive reach potential of Tiktok to promote their business and I need not tell you that they are getting massive, massive results.
